3 research outputs found
Influence of Price, Quality, Safety Satisfaction for PB Products on Repurchase Intention
- Author
- Ailawadi K. L
- Anderson Rolph E.
- Baltas G
- Batra R
- Batra Rajeev
- Baugh Dawna F
- Bonfrer A
- Collins-Dodd Colleen
- Corstjens M
- Cronin J. J.
- Dennis I, R.
- Dhar Sanjay K
- Dwyer P. H. S.
- Hoch Seyman
- Hoch Stephen J.
- Jarvenpaa S. L
- Jarvenpaa Sirrka L
- Martin
- McDougall Gordon H. G
- Mulhern Francis J
- Oliver R. L.
- Rao Tanniru R.
- Richardson P.
- Richardson P.
- Rust R. T.
- Seyman S
- Solomon Michael R.
- Swan John E.
- Vahie A.
- Zeithaml V. A.
- 김문정
- 김상현
- 박경도
- 박기영
- 박영근
- 박인수
- 박진용
- 박진용
- 신종국
- 신종국
- 신종국
- 예종석
- 유현미
- 이고은
- 장은경
- 장형유
- 정인근
- 진창현
- 최우리
- 최자영
- 허경옥
- 허은정
- 황성혁
- 황성혁
- Publication venue
- 'Korean Consumption Culture Association'
- Publication date
- Field of study
Full text linkThe Effects of Private Brand Evaluation on National Brand Purchasing Intention: Moderating Effect of Innovative and Imitative PB Perception
- Author
- Ailawadi Kusum L.
- Anderson Rolph E.
- Baker Richard
- Bansal Harvir S.
- Baugh Dawna F.
- Bettman James R.
- Boles Terry L.
- Brucks Merrie
- Cheng Julian Ming-Sung
- Collins-Dodd Colleen
- Collins-Dodd Colleen
- Cronin J. Joseph, Jr.
- D'Astous Alain
- Doyle Peter
- Garretson Judith A.
- Grewal Dhruv
- Hoch Stephen J.
- Huang Min-Hsin
- Kapferer Jean-Nöel
- Landman Janet
- Lichtenstein Donald R.
- Liu Tsung-Chi
- Mazursky David
- Meyers-Levy Joan
- Miquel Salvador
- Moreua C. Page
- Olson Eric M.
- Palmatier Robert W.
- Park C. Whan
- Park C. Whan
- Richardson Paul S.
- Richardson Paul S.
- Sambandam Rajan
- Sheinin Daniel A.
- Sinha Indrajit
- Steiner Robert L.
- Tsiros Michael
- Wee Chow-Hou
- Wilke Ricky
- Zeelenberg Marcel
- 김광수
- 김광수
- 박진용
- 박진용
- 박진용
- 신종국
- 이유재
- 진기홍
- 황용철
- Publication venue
- 'Korean Academy of Commodity Science & Technology'
- Publication date
- Field of study
Full text linkThe Role of Private Label Brand Innnovativeness and Product Knowledge Level on the Market Performances
- Author
- Ahluwalia Rohini
- Ailawadi Kusum L.
- Ailawadi Kusum L.
- Bansal Harvir S.
- Batra Rajeev
- Batra Rajeev
- Baugh Dawna F.
- Bettman James R.
- Bloemer Josée
- Brucks Merrie
- Bushman Brad, J.
- Choi Nakhwan
- Collins-Dodd Colleen
- Corstjens Marcel
- Cotterill Ronald W.
- Cowley Elizabeth
- Cronin J. Joseph, Jr.
- Dhar Sanjay K.
- Doyle Peter
- Eggert Andreas
- Garretson Judith A.
- Goldsmith Ronald E.
- Grewal Dhruv, R.
- Harvey Michael
- Hewett Kelly
- Hite Cynthia Fraser
- Hoch Stephen J.
- Hong Sung-Tai
- Jacoby Jacob
- James Don L.
- Johnson Eric J.
- Kim Yongmahn
- Kremer Florence
- Lemmink Jos
- Lichtenstein Donald, R.
- Maheswaran Durairaj
- Maheswaran Durairaj
- McDougall Gordon H. G.
- Miquel Salvador
- Mitchell Andrew A.
- Moreua C. Page
- Neslin Scott A.
- Olson Eric M.
- Palmatier Robert W.
- Parasuraman A.
- Park C. Whan
- Park Chanwook
- Park Jinyong
- Park Sunhyun
- Park Yeungkurn
- Peracchio Laura A.
- Richardson Paul S.
- Richardson Paul S.
- Rubio Natalia
- Sheth Jagdish N.
- Sinha Indrajit
- Steenkamp Jan-Benedict E. M.
- Steiner Robert L.
- Sweeney Jillian C.
- Thölke Jürg M.
- Wang Yonggui
- Wilke Ricky
- Wood Stacy L.
- Zhang Junfeng
- Zimmer Mary R.
- 김문정
- 박진용
- 박진용
- 박효현
- 신종국
- Publication venue
- 'Korean Academy of Commodity Science & Technology'
- Publication date
- Field of study
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