CULTURAL ADAPTATION OF PRODUCTS

In this paper I discussed the factors that influence the cultural adaptation of products. Globalization determines the companies to operate abroad; therefore the firms sell their products to markets where the consumer patterns might differ from their national market. It is of high importance to be able to understand and to adapt to local consumer habits. The culture has a strong influence on products adaptation in particular, and on international marketing in general. Companies must be able to adapt their products, but, in the same time, to keep the note of originality, so that the global image of brand to gain consistency. Global brands provide a larger advantage regarding the marketing activities and costs. Savy companies are capable to recognize and to use cultural differences in their use.product adaptation, international marketing, cultural factors.

A model for enterprises’ environmental scanning

Today’s environment determines companies to use scanning activities in order to seize the opportunities and to avoid the threats. Individual factors and organizational factors influence the scanning behavior. The examination of the environment can be presented in a model based on environment analyzability and organizational intrusiveness.environmental scanning, organizational factors, strategy formulation

DETERMINING CONSUMERS’ PROPENSITY TO BUY ROMANIAN PRODUCTS

In this paper we investigated the sources of “Buy Romanian” attitude. We formulated three constructs namely Buy Romanian, nationalism and internationalism and we measured them by developing three scales. The scales were included in a questionnaire that was administered to 110 respondents. Performing statistical analysis, the results showed us that Buy Romanian is influenced by the general opinion toward the Romanian products and by nationalism orientation. There is no correlation among Buy Romanian and internationalism. These findings are useful because in order to stimulate buying behavior of Romanian products by Romanian consumers, it is necessary to spot the deepest motivations.consumer behaviour, buying motivations, nationalism, internationalism

UTILIZAREA STUDIULUI DE CAZ ÎN DEMERSUL PEDAGOGIC AL FORMARII SPECIALISTILOR ÎN MANAGEMENT

The complexity of economic life and the necessity to prepare the students for a very competitive environment has determined the members of the teaching body to find new teaching methods. An increasing importance was awarded to the study case method, successfully promoted by Harvard Business School. The case method is also used as recruitment technique or to test the abilities of employees. In our country this teaching method is used only seldom, by using copied cases from the prestigious universities that do not fit in the Romanian economic picture. In this paper we will present the features that recommend the case method as an excellent teaching tool.teaching methods, case method, competence building

BRANDING IN SMALL BUSINESS

In this paper we analyzed the branding in small business. Using a desk research on Internet and the press we have identified the practices small businesses use to enhance their brand and the brand dynamics in small business. Our main contribution is that we tried to figure out the strategy of branding in small business. This need further to be investigated in order to understand how branding works in small business and to better capture the role of branding in small business.branding, small business, brand strategy

THE CORRELATION BETWEEN RESEARCH & DEVELOPMENT AND THE ECONOMIC GROWTH IN ROMANIA

The increasing productivity of production factors, due to progresses in science and technology is today the engine of economic growth. The economic theory managed to endogenize the technical progress, first as a result of the unintended activities of firms, then as the result of profit driven behaviour of economic agents. In globalization the stock of knowledge becomes available also to developing countries and the production technologies and their employment are more democratic regarding the availability. For the developing countries it still remains the problem of financial resources and availability. Developing new technologies has a prohibitive costs, at least until the moment in which large scale production allows for the reduction of costs. Long term economic growth will depend on the creation of global technology stock, including the leverage effect of sustained R&D. In this paper we will approach the progress of Romania in the area of knowledge base economy, especially regarding the policies in the R&D sector.knowledge economy, economic growth, research&development

THE CORRELATION BETWEEN RESEARCH AND DEVELOPMENT AND THE ECONOMIC GROWTH IN ROMANIA

The increasing productivity of production factors, due to progresses in science and technology is today the engine of economic growth. The economic theory managed to endogenize the technical progress, first as a result of the unintended activities of firms, then as the result of profit driven behaviour of economic agents. In globalization the stock of knowledge becomes available also to developing countries and the production technologies and their employment are more democratic regarding the availability. For the developing countries it still remains the problem of financial resources and availability. Developing new technologies has a prohibitive costs, at least until the moment in which large scale production allows for the reduction of costs. Long term economic growth will depend on the creation of global technology stock, including the leverage effect of sustained RxD. In this paper we will approach the progress of Romania in the area of knowledge base economy, especially regarding the policies in the RxD sector