The role of social influence model in social media marketing / Saiful Bahri Mohd Kamal... [et al.]

Over the past few years, hotel businesses have acknowledged the huge role of social media in facilitating and assisting business growth due to its ease-of-use and speed of reach in nature, which essentially allow businesses to perform a role in social media marketing, where businesses can personally engage in advertising and promotion-related activities towards online customers. Nevertheless, hotel businesses are unable to effectively exploit social media marketing as they have a restricted knowledge on how to get potential customers to actively engage and become proactive as well as influence customers towards booking intention. The purpose of this conceptual paper is to propose a study that brings out an exploratory research which intends to analyze and determine the factors that lead to active participation and engagement among consumers within social media, paying attention towards three different processes of social influence: compliance, identification, and internalization that can foster individuals’ attitude and behavioral changes. The improvement of social media marketing will enhance positive electronic word-of-mouth (eWOM) and consequently lead to intention to purchase, in addition to development of a robust, attractive image and product within online communities. Information within this study is regarded as valuable resource that could be used by online hotel marketers as well as related social media manager, as they can acknowledge and understand the actions and practices needed in social media to direct them towards business growth and positive online marketing practice

A conceptual model of online hotel booking: the role of online review and online trust towards online booking intention / Fadhlina Mahat... [ et al.]

A growing reliance on the Internet as an information source when making choices about hotel booking raises the need for more research into this issue. Within online hotel booking context, this study aims to investigate the influence of online review and online trust towards online booking intention. Furthermore, the mediating role of online trust will also have been examined. Based on review of past literature, six dimensions of online review construct are proposed namely, usefulness, reviewer expertise, timeliness, volume, valence and comprehension as predictors. The proposed model is supported by Stimulus-Organism-Response (S-O-R) model developed by Mehrabian and Rusell (1974). In the present study, online review is conceptualized as a second order construct. It is predicted that online review has positive effect on both online trust and online booking intention. Besides, online trust is predicted to has a positive effect on online booking intention. Finally, it is expected that the online trust mediates the relationship between online review and online booking intention. This study contributes to the existing body of knowledge by examining the role of online trust as mediator

The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]

Over time, the use of the internet and technology has grown rapidly. Most businesses today use the internet as a means of communicating with their customers. This is because the internet has various interactive features and is always available for use. However, when there are too many interactive features to use, it can make the site more complex, less useful, and users find it difficult to use. Referring to an overview of past literature, the article generally proposes a conceptual framework with six propositions to understand the role of brand image, perceived trust and perceived risk of online buying intentions among hotel website users. As a basic theory, Stimulus Organizational Stimulation (SOR) has been used to support the proposed framework in this study. As a result, the researcher argues that brand image has an impact on the perceived risk and perceived trust of the hotel website. Consequently, hotel websites with higher perceived risk and perceived trust are more likely to influence online booking intentions

A triangular MIMO array antenna with a double negative metamaterial superstrate to enhance bandwidth and gain

Multiple-input-multiple-output (MIMO) array antenna integrated with the double negative metamaterial superstrate is presented. The triangular metamaterial unit cell is designed by combining two triangular elements positioned in complementary on the same plane at different sizes. Such design with more gaps is used to excite rooms for more capacitance effects to shift the resonance frequency thus enlarging the bandwidth of the MIMO antenna. The unit cell is arranged in 7 × 7 periodic array created a superstrate metamaterial plane where the Cstray exists in parallel between the two consecutive cells. It is found that the existence of Cstray and gaps for each unit cells significantly influenced the bandwidth of the MIMO antenna. The higher value of the capacitance will lead to the negativity of permittivity. The superstrate plane is then located on top of the 4 × 2 MIMO with a gap of 5 mm. The integration resulted in improving the bandwidth to 12.45% (5.65-6.4GHz) compared to only 3.49% bandwidth (5.91-6.12GHz) of the MIMO antenna itself. Moreover, the negative permeability characteristic is created by a strong magnetic field between the complementary unit cells to have 14.05-dBi peak gain. Besides that, the proposed antenna managed to minimize the mutual coupling and improve the mean effective gain, envelope correlation coefficient, and multiplexing efficiency

A triangular MIMO array antenna with a double negative metamaterial superstrate to enhance bandwidth and gain

Multiple-input-multiple-output (MIMO) array antenna integrated with thedouble negative metamaterial superstrate is presented. The triangularmetamaterial unit cell is designed by combining two triangular elements posi-tioned in complementary on the same plane at different sizes. Such designwith more gaps is used to excite rooms for more capacitance effects to shift theresonance frequency thus enlarging the bandwidth of the MIMO antenna. Theunit cell is arranged in 7×7 periodic array created a superstrate metamaterialplane where theCstrayexists in parallel between the two consecutive cells. It isfound that the existence ofCstrayand gaps for each unit cells significantlyinfluenced the bandwidth of the MIMO antenna. The higher value of thecapacitance will lead to the negativity of permittivity. The superstrate plane isthen located on top of the 4×2 MIMO with a gap of 5 mm. The integrationresulted in improving the bandwidth to 12.45% (5.65-6.4GHz) compared toonly 3.49% bandwidth (5.91-6.12GHz) of the MIMO antenna itself. Moreover,the negative permeability characteristic is created by a strong magnetic fieldbetween the complementary unit cells to have 14.05-dBi peak gain. Besidesthat, the proposed antenna managed to minimize the mutual coupling andimprove the mean effective gain, envelope correlation coefficient, and mul-tiplexing efficiency