The emperor's clothes in high resolution: an experimental study of the framing effect and the diffusion of HDTV

In this article, an experiment was conducted to measure the effect of framing a high definition television (HDTV) clip. One group of participants was told they were watching a brand new HDTV clip, while the other group was told they were watching a digital DVD clip. Both groups were in fact watching the same (low) quality DVD clip. After watching this clip, the beliefs of the participants and their viewing experiences were measured via a questionnaire. The people framed to watch the HDTV clip were found to have a significantly more positive viewing experience. This shows that participants were unable to discriminate properly between digital and high definition signals but were influenced by the frame set for them. This effect has been shown in many different situations, and has now been established when watching HD-quality television as well. The results still indicate that the HDTV-frame is already associated with a high-quality viewing experience, which may influence the selling strategy and/or speed in the adoption of this technology. In the following discussion we will pay attention to the different ways in which HDTV can be framed in the media

Tussen droom en daad: De institutionele ontwikkeling van interactieve televisie in Nederland en Vlaanderen

De institutionele ontwikkeling van interactieve televisie in Nederland en Vlaanderen

Understanding technology adoption through individual and context characteristics: the case of HDTV

Technology adoption research has a tradition of using and improving Davis' (1989) “Technology Acceptance Model” (TAM) and extended versions of it. This article suggests a break with this tradition by showing that the TAM is limited in its understanding of technology adoption. Two alternative approaches are proposed that focus on the role of knowledge and user-technology match, and on the role of temporary dynamical contexts in the process of adoption decision-making. Together with the TAM, both approaches were empirically tested and compared to the TAM by incorporating them in a questionnaire regarding the adoption intention of HDTV in the Netherlands. Results show that the constructs of both approaches show significant relations with the respondents' adoption intentions of HDTV and, together, offer a good alternative to the TAM. This result can be seen as a basis for more future research that uses technological and contextual factors as a starting point for adoption research. Using this starting point will contribute to a better understanding of future technology adoption processes

Understanding the diffusion of HDTV through an analysis of risks and uncertainties of supply and demand in the netherlands

This paper analyses the diffusion of HDTV in The Netherlands. The research provides an analysis of the supply side of the broadcast value chain as well as an analysis of consumer acceptance of HDTV in The Netherlands. The research is part of longitudinal research effort and uses both qualitative and quantitative measures. Using risks and uncertainties as a broad theoretical basis, we conclude that the consequence of the reluctant attitude on the supply side leads to a lack of knowledge on the demand side which is a necessary condition for the adoption of HDTV by consumers. This deadlock can be overcome when the supply side starts taking some calculated risks

’I want my HDTV’? Underlying factors of perceived usefulness for high definition television

While traditional technology acceptance models concentrate on relationships between usefulness and acceptance, they leave unresolved the questions about why a certain technology is found useful, in which contexts, and by whom. This paper presents an empirical study of some of the factors behind perceived usefulness of HDTV in the Netherlands, where the adoption process has just begun. Results show that HDTV awareness, knowledge about HDTV, daily television viewing habits, household innovativeness and the presence of digital television contribute to perceived usefulness of HDTV characteristics. They also demonstrate that these characteristics accord with Dutch viewer demands for future television

Challenges in Enabling Mixed Media Scholarly Research with Multi-media Data in a Sustainable Infrastructure

Big-scale infrastructure projects in the humanities and social sciences such as the Digital Research Infrastructure for the Arts and Humanities (DARIAH) (Edmond et al., 2017), or the Common Language Resources and Technology Infrastructure (CLARIN) (Hinrichs and Krauwer, 2014) aim to provide solutions for both preservation and access to collections and data necessary for scholarly research (Zundert, 2012). Some infrastructure projects build decentralized “atomic” software services, e.g., as in the LLS infrastructure project (Buchler et al., 2016), while others prefer to build more centralized virtual research environments, as in the European Holocaust Research Infrastructure (EHRI) (Lauer, 2014). Also, even within a single infrastructure project, these two models can coexist. This is the case of the CLARIAH infrastructure, where different approaches have been taken to date for serving different user groups, i.e., several specialized tools for linguists (Odijk, Broeder & Barbiers, 2015), or a research environment (the Media Suite) that serves the scholarly needs for working with audiovisual data collections and related mixed-media contextual sources that are maintained at cultural heritage and knowledge institutions. This paper discusses the rationale and challenges behind the development of the Media Suite