Challenges and Opportunities Facing Brand Management in the Lodging Industry

Brands are at the heart of marketing and business strategy. If a company’s offer is perceived to be the same as those of the competitors, then consumers will be indifferent and will choose the cheapest or most accessible. The purpose of marketing is to create a preference for the company’s brand. If customers perceive one brand as superior, they will prefer it and pay more for it. Successful brands create wealth by attracting and retaining customers. When a company creates this type of customer preference and loyalty, it can build a strong market share, maintain good price levels and generate strong cash flows. The notion that a hotel’s brand contributes significantly to the property’s market value is supported by an analysis of nearly eleven hundred hotel transactions over the past fifteen years

Comparative analysis between the manager contract and the administrator contract in the activity of hotel services from Romania

In the activity of any hotel company, the manager or the administrator plays an important role; that is why the relationships of the hotel units with managers and administrators must be well defined and assumed by both sides by means of specific contracts. Between the manager contract and the administrator contract there are similarities, but also differences. This paper analyzes the advantages and disadvantages that the two contracts present and also the situations in which they are recommended

Quality strategies implemented within the tourism agency Perfect Tour

The paper presents the quality strategies adopted by the tourism agency Perfect Tour. The most important advantages of the Romanian agency in comparison with its competitors are: the focus on high quality services, cooperation with other international agencies, entering new fields like medical tourism and sole representative of Disneyland Paris. The strategies adopted explain the good financial results even in the period of crisis

Reflections on tourism marketing coordinates and development in Romania

With a striking manifestation for at least 50 years the tourism industry identifies itself in our country as an independent economic field. Generally speaking, the importance and development of tourism within the national economic activities represent the result of preoccupations in applying the policies and strategies specific to marketing. Starting from the authors’ idea that the tourism industry counts among those industries that need both investments (in infrastructure, environment etc.) and strategic (and implicitly, marketing) planning permanently adapted to the real conditions, this paper aims to perform a retrospective and equally a parallel between the effects of marketing application within the tourism activities in our country, the periods taken into consideration for the purpose of analysis being separated by the time when the communist regime was replaced in Romania. Within this approach, the periods before and after 1990 shall be considered