Bulletin No. 354 - Marketing of Chickens from Producer to First Handler Washington, Oregon, and Utah (1948-1949)

In 1949 the receipts from eggs and chickens amounted to 8.6, 6.0, and 13.2 percent of the total cash receipts from farm marketings in Washington, Oregon, and Utah, respectively. About three fourths of these receipts were from sale of eggs and one fourth from the sale of chickens. Receipts from chicken sales, while less important than from eggs, amounted to about 21.5 million dollars in 1949 in the three states. As would be expected, considering the importance of egg production in the three states, many of the chickens sold are cull layers and other chickens produced incidental to the egg enterprise. While exact data are not available, about a third of the chicken receipts in the three states in 1949 were from birds produced exclusively for meat and two thirds from other chickens. The percentage of receipts from meat birds was slightly higher than this in Washington and lower in Utah. Marketing agencies are not usually specialized as to type of chickens handled so it seemed desirable to study the marketing of all classes of chickens

Bulletin No. 356 - Consumer Demand for Fruit: Salt Lake City, Utah, 1948-1949

In a free enterprise economy where production and consumption are adjusted through the medium of prices, consumers direct the kinds and amounts of production through their choices in the market. The problems of production and marketing of any product cannot be effectively solved without studying the wishes and actions of consumers. To ignore the decisions of consumers is economic suicide. No one can long continue to produce who does not find buyers for his product. The producers who give the consumers what they want, in the form and at the time they want it, and at a price they are willing to pay, are the ones who are able to stay in business and find buyers for their products. It is not economically feasible to force a product through the marketing channels and then have to induce the consumers to accept it. A more logical approach is to study the activities of consumers in the market, determine the-kind of product they want, the form they want it in, and the price they will pay; then adjust the production and marketing system accordingly

Bulletin No. 366 - The Relation Between Gradings of Lived and Dressed Chickens in Utah

This study was undertaken in order to (1) ascertain the importance of chicken sales of various classes and grades from Utah farms, (2) determine the relation between live and dressed grading of chickens, and (3) ascertain the influence of live grading on the price of chickens at the farm level

Bulletin No. 381 - The Organization and Structure of Egg Marketing in Utah

Sale of eggs is one of the major sources of farm income in Utah. In 1954 egg receipts represented 8 percent of the farm cash income. This was the lowest percentage since 1929; receipts reached a high of 13 percent in 1935. The relative importance of egg production doubled from 1924 to 1929 when the proportion of cash farm income from eggs increased from 4 to 9 percent. Since 1929 it has fluctuated without apparent trend. The percentage of cash income from eggs was high in years when egg prices were high relative to the other agricultural products and low when egg prices were low. Utah is unique among the Western States in that egg production exceeds consumption. Not only are eggs from Utah sold in nearby intermountain states, but they are also shipped to distant markets. Prior to World War II most of the excess production above requirements of the intermountain market Was shipped to the East Coast. Since that time, with increased population on the West Coast, eggs from Utah have been marketed in California, Oregon, Washington, and many islands in the Pacific Ocean