93 research outputs found
WATER MANAGEMENT - AN IMPORTANT CHALLENGE FOR MODERN ECONOMICS
Water resources are one of the most important issues of our time. Representatives of the world\u27s countries and experts of the region invest all their time and skills in devising the proper way of managing the integration of the concept of sustainable development. Also, the goal of every state in the management of these resources is to find the right ratio of the public and the private sector in the management of water supply, most of the reasons are to avoid any kind of conflict because of water resources. The same conflicts are very divisive in terms of physical confrontations, protests and the spread of various diseases in the area with contaminated water. For these reasons, it is crucial to recognize and correct implementation of the process of water resources management, to adjust it with the concept of sustainable development in the future
Astroturizam kao selektivni oblik turizma: konceptualni okvir
Astroturizam kao selektivni oblik turizma zauzima sve veÄu pažnju znanstvenika i praktiÄara. U radu se prikazuje teoretski doseg recentnih istraživanja na podruÄju ovog novog oblika turizma, koji je poÄeo kao svojevrsni oblik tržiÅ”ne niÅ”e, da bi danas postao respektabilan oblik turistiÄke ponude u mnogim zemljama svijeta. U radu se daje pregled recentne literature na temu astroturizma, Å”to bi trebalo poslužiti kao konceptualni okvir razmatranja ovog pojma i razumijevanja njegove primjene u praksi. OÄekuje se da Äe trenutna situacija pandemije sve viÅ”e okrenuti motive i interese na turistiÄkom tržiÅ”tu u pravcu znanstveno-ekoloÅ”kih formi turistiÄke ponude, pa u tom smislu ovaj rad dobiva i na aktualnosti
Astrotourism ā In Search of New Spaces and Imagination in Tourism
U ovom se radu istražuje pojam i razvoj astroturizma kao novog oblika održivog i
odgovornog turizma, koji se ubrzano razvija u mnogim zemljama svijeta, s posebnim osvrtom
na certificiranje u astroturizmu. U radu su postavljene dvije istraživaÄke hipoteze. Prva: postoji
uska korelacija izmeÄu razvoja astroturizma kao novog oblika selektitvnog turizma te jaÄanja
zaÅ”tite od svjetlosnog oneÄiÅ”Äenja, pri Äemu mraÄno nebo predstavlja osnovni prirodni preduvjet
za razvoj ovog oblika turizma. Druga: certificiranje u astroturizmu sve se viŔe razvija na
globalnoj i na nacionalnoj razini u nekim zemljama. Ono ima svrhu druŔtvene i marketinŔke
afirmacije astroturizma, ali i senzibilizacije javnosti za astronomiju i problematiku svjetlosnog
oneÄiÅ”Äenja. Obje su hipoteze u radu potvrÄene temeljem kvalitativne komparativne analize
triju meÄunarodnih projekata certifikacije u astroturizmu. U radu je posebno obraÄena āDeklaracija
o zaÅ”titi noÄnog neba i pravu na svjetlost zvijezdaā, tzv. La Palma ili Starlight deklaracija
iz 2007. godine, kojom je āsve zapoÄeloā i koja je prvi put jasno proklamirala pravo na
jasno i mraÄno, svjetlosno oÄuvano nebo kao pravo ÄovjeÄanstva, Å”to je ujedno i godina kada
je prvi put javno deklariran pojam astroturizma. Isto tako u radu se daje osvrt i na korake koji
su poduzeti u Republici Hrvatskoj u tom smjeru, pri Äemu se posebno istiÄe proglaÅ”enje dvaju
prirodnih podruÄja u kategoriji MeÄunarodnog parka tamnoga neba, kao i donoÅ”enje pravne
regulative o borbi protiv svjetlosnog oneÄiÅ”Äenja. No znanstvenici su dokazali da Hrvatska ima
znaÄajan potencijal za razvoj astroturizma jer njen geografski prostor joÅ” uvijek nije u potpunosti
svjetlosno zagaÄen. Kao znanstveni doprinos rada istiÄe se doprinos teoretskim okvirima
u podruÄju astroturizma, potvrÄivanje korelacije izmeÄu zaÅ”tite od svjetlosnog oneÄiÅ”Äenja i
razvoja astroturizma te senzibiliziranje znanstvene i opÄe javnosti za tu problematiku, posebice
za problem svjetlosnog oneÄiÅ”Äenja, kao i poticaj za bolju valorizaciju potencijala za razvoj
astroturizma u Republici Hrvatskoj na principima održivog razvoja.This paper explores the concept and development of astrotourism as a new form of sustainable
and responsible tourism that is developing rapidly in many countries around the world,
with a special emphasis on certification in astrotourism. Two research hypotheses are set in
the paper. First, there is a close correlation between the development of astrotourism as a new
form of selective tourism and strengthening of the protection against light pollution, where the
dark sky is a basic natural prerequisite for the development of this form of tourism. Second,
certification in astrotourism is increasingly developing at the global and national levels in some
countries. It has the purpose of the social and marketing affirmation of astrotourism, but also
of raising public awareness of astronomy and the problem of light pollution. Both hypotheses
were confirmed in the paper, based on a qualitative comparative analysis of three international
certification projects in astrotourism. The paper deals specifically with the āDeclaration on
the Protection of the Night Sky and the Right to Starlightā, the so-called La Palma or Starlight
Declaration of 2007, which āstarted it allā, and for the first time clearly proclaimed the
right to a clear and dark, light-preserved sky as the right of humanity, which is also the year
when the term astrotourism was first publicly introduced. The paper also gives an overview
of the steps taken in the Republic of Croatia in this direction, with a special emphasis on the
proclamation of two natural areas in the category of Dark Sky Park, as well as the adoption of
legal regulations on combating light pollution. However, scientists have proven that Croatia
has significant potential for the development of astrotourism, because its geographical area is
still not completely light-polluted. The paper contributes to the theoretical framework in the
field of astrotourism, confirming the correlation between the protection from light pollution
and development of astrotourism, and sensitizing the scientific and general public to this issue,
especially the problem of light pollution, as well as incentives for better valorization of astrotourismās
potential. Republic of Croatia, based on the principles of sustainable development
Model for marketing management at cultural institutions in the city of Zadar
The purpose ā the purpose of this paper is to research the role of marketing concept in the cultural institutions in the city of Zadar.
Design ā The special focus is given to analysis the importance and advantage of networking of all cultural institutions in Zadar, to create unique product and more creative supply.
Methodology ā a number of methods has been used in the research, including analysis, synthesis, induction, deduction, compilation and detailed interview. The detailed interview has been carried out by means of a questionnaire comprising ten questions, while the sample has encompassed
relevant cultural institutions in the City of Zadar.
Approach ā Implementation of Zadar Cultural strategy is important of cooperation and coordination on among of all cultural institutions in Zadar.
Findings ā Key findings indicate that marketing today, is indispensable for functioning of all business subjects and nonprofit institutions, whose primary goal is socially responsible behavior. Marketing strategies of cultural institutions are starting point for quality implementation of
marketing in cultural institutions. The authors of this paper propose mutual interweaving of cultural institutions and cultural tourism, and suggest models for networking Zadar cultural institutions.
The originality of this research ā The originality comes from the modelās for networking Zadar cultural institutions, which provides the guidance and ideas for further research and improvements
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