Destination Image and Tourist Intention to Recommend Visiting NEOM City in Saudi Arabia

The travel and tourism industry is a key sector for economic development and job creation around the world. The purpose of this paper is to understand the antecedents of Tourist Intention to Visit NEOM city. The data was collected among 200 Saudi citizens. Smart-PLS was used to test the model. The results show that there is a strong link between Attitude and Tourist Intention to Visit NEOM city. Similarly, the results have shown that there is a strong link between Subjective norms and Tourist Intention to Visit NEOM city. Surprisingly, results also show that the link between Perceived behavior control and Tourist Intention to Visit NEOM city is not supported in this study. With regards to the moderating effect of Destination image, the finding shows that Destination image moderates the relationship between Attitude and Tourist Intention to Visit NEOM city, such that the effect is stronger when the level of Destination image is high. Surprisingly, the moderating effect of Destination image on the relationships between Perceived behavior control and Tourist Intention to Visit NEOM city and Subjective and Tourist Intention to Visit NEOM city are not supported. The various theoretical and practical significance of these findings are discussed Keywords: Destination image, Attitude, Subjective norms, Perceived behavior control, Tourist Intention DOI: 10.7176/JTHS/63-03 Publication date: January 31st 202

Investigate the Viability of Digital Marketing on Buying of Extravagance Brands from Customer Perception

Companies have looked for to adjust compelling advanced promoting strategies to urge a competitive advantage as the industry shifts away from brick-and-mortar to e-commerce. Within the retail segment, versatile gadgets are getting to be more noteworthy, and modern buyer merchandise with transportable Web associations are presently being created at a fast speed. Advanced gadgets may perform numerous of the same capacities as tablets, but they can have extra usefulness such as standardized identification skimming, position-based apps, and close stop communique. Such nuts and bolts shape the innovation can be accomplished and utilized into the modern promoting techniques and hones, the show ponder is an exertion to examine the affect of digitalization on the modern showcasing methodologies and hones. The ponder is taken after by a overview investigation, by collecting the essential information, and come about that a positive impact of digitalization and its utilize within the modern showcasing techniques and hones with a noteworthiness level below 5%. Contribution: The first extremely important behavioral trend is the expansion of the consumption of technology, related to Internet growth. The growth of e-commerce is an essential factor in the expansion of young purchasers' technology consumption. Digitalization is made feasible by the extensive use of contemporary cellphones that operate on GSM networks and have Internet connection. The present study will contribute to the body of literature related to the luxury brand consumption predicted by the usage of digitalization. The research will fill in the gaps by incorporating the specific population for this study. Because it entails researching business models utilizing digital technology in order to decrease costs and increase the company's worldwide reach, digitalization is becoming more essential in today's competitive market. Due to the fact that the store is not in a set place, it not only benefits consumers, but it also relieves the organization's stress by eliminating the possibility of wear and tear or theft of products. It also guarantees quality and helps to minimize fraud since there is transparency in the company and a highly competitive market where consumers have the freedom to make their own decisions about what to buy. Keywords: Digitalization, Contemporary Marketing Strategies DOI: 10.7176/JMCR/87-02 Publication date:October 31st 2022

Destination Image and Tourist Intention to Recommend Visiting NEOM City in Saudi Arabia

The travel and tourism industry is a key sector for economic development and job creation around the world. The purpose of this paper is to understand the antecedents of Tourist Intention to Visit NEOM city. The data was collected among 200 Saudi citizens. Smart-PLS was used to test the model. The results show that there is a strong link between Attitude and Tourist Intention to Visit NEOM city. Similarly, the results have shown that there is a strong link between Subjective norms and Tourist Intention to Visit NEOM city. Surprisingly, results also show that the link between Perceived behavior control and Tourist Intention to Visit NEOM city is not supported in this study. With regards to the moderating effect of Destination image, the finding shows that Destination image moderates the relationship between Attitude and Tourist Intention to Visit NEOM city, such that the effect is stronger when the level of Destination image is high. Surprisingly, the moderating effect of Destination image on the relationships between Perceived behavior control and Tourist Intention to Visit NEOM city and Subjective and Tourist Intention to Visit NEOM city are not supported. The various theoretical and practical significance of these findings are discussed Keywords: Destination image, Attitude, Subjective norms, Perceived behavior control, Tourist Intention DOI: 10.7176/JTHS/33-03 Publication date:October 31st 202

The Influence of Social Responsibility and Quality of Life on the Saudi Tourism Industry

This paper will examine the influence of social responsibility and quality of life on the Saudi tourism industry. The theories relevant to the report will be discussed such as social responsibility and quality of life in the Saudi context to give an overall picture of the tourism industry in Saudi. Over recent years, more Saudis are deciding to stay in their own country for holidays, etc., and the influences for this must be examined. The research methods design will be conducted through qualitative research using semi-structured interviews and purposive sampling to gain insight into the consequences of social responsibility and quality of life in Saudi. This paper found that as identified in the key objectives of Saudi Vision 2030 (2022), there is a lot being established within the goals of social responsibility, including the promotion of sporting activities boosting arts and culture, the development and diversification of entertainment opportunities, improvement of living conditions for expatriates, the development of the tourism sector, preservation of the country’s Islamic, Arab, and national heritage, improvement of urban landscapes, upgrading service quality, and enhancing the community immunity against drugs. Keywords: social responsibility, quality of life, Saudi tourism industry, culture. DOI: 10.7176/EJBM/14-20-05 Publication date:October 31st 202

Saudi Retail Firms’ Attitudes Towards Social Responsibility in Advertising: A Comparison with Western Firms

The purpose of this study is to determine the attitudes of Saudi retail firms towards social responsibility in advertising, in comparison with western firms. In order to meet this objective, a qualitative research method is employed, using interviews as the primary source of information. The study finds that Saudi retail firms expect advertising to be socially responsible, in order to safeguard both them and their consumers, as well as society in general. They believe that social responsibility involves being mindful of society, and being equipped with values such as fairness and honesty that they consider will protect the interests of society. The limitation involved in this study is that only a small sample group is interviewed, although the interviewees represent the strongest stakeholders in the sector concerned. This study is significant as it enhances the understanding of the importance of social responsibility, and determines the factors that hinder its implementation. Keywords: social responsibility, developing countries, developed countries, advertisement, Saudi Arabia. DOI: 10.7176/EJBM/11-17-09 Publication date:June 30th 201