A Functional Analysis of American Vice Presidential Debates

This study analyzes the seven American vice presidential debates held through 2004. Results are compared with content analysis of the presidential debates held in the same years

Functional Federalism and Issue Emphasis in Political Television Spots

Peterson’s (1995) theory of Functional Federalism recognizes that political offices at different levels of government have different responsibilities, so that senators are more likely to emphasize national issues than governors. This theory was tested and extended. First, 1651 political television spots from 2002 and 2004 gubernatorial, US Senate, and US House races were subjected to computer content analysis. As predicted, gubernatorial spots emphasized local issues (54%) more than national ones (46%) whereas House and Senate spots stressed national issues (63%, 64%) over local ones (37%, 36%). Second, we extended Functional Federalism by arguing that presidential TV spots should stress national issues even more than spots for the Senate and House. Then 687 presidential television spots (1980-2004) and 526 congressional spots (1980-2002) were also content analyzed. Both sets of ads emphasized national issues more than local issues; however, presidential ads stressed national issues (66%) even more than congressional ads (56%). These data support and extend the theory of functional federalism

A Functional Analysis of Televised U.S. Senate and Gubernatorial Campaign Debates

This study extended previous research on the Functional Theory of Political Campaign Discourse to investigate the nature of 21 U.S. Senate campaign debates and 15 gubernatorial debates from 1994 to 2006. Acclaims were more common than attacks or defenses in Senate (56%, 30%, 14%) and gubernatorial (68%, 30%, 2%) debates. Challengers attacked more and acclaimed less than incumbents in both groups of debates. Senate and gubernatorial incumbents used past deeds much more to acclaim than attack; challengers were prone to use past deeds to attack more than acclaim. There was no consistent effect of political party on functions of debates. The candidates focused more attention on policy than character in Senate (70%, 30%) and gubernatorial debates (73%, 27%). There was no difference in topics stressed by Democrats and Republicans, or incumbents and challengers, in either set of debates. These results are generally consistent with the findings from prior analyses of presidential debate

A Functional Analysis of 2012 U.S. Presidential Primary Debates

This study examines the Republican primary debates from the 2012 U.S. presidential campaign. With a weak economy, numerous Republicans vied to challenge President Barack Obama who was completing his first term in office. Of course, former Massachusetts Governor Mitt Romney eventually seized the Republican nomination. This investigation employs content analysis and applies Functional Theory to the primary campaign debate messages. Acclaims were more common than attacks, which in turn occurred more frequently than defenses; and policy was discussed more often than character. Findings from the 2012 debates are compared with results from analysis of presidential primary debates in earlier campaigns