13 research outputs found
A study on strategic plan for WABAR Brand Identity - Focusing on semiotic concepts by David A. Aaker, Lynn B. Upshaw, Jean-Noel Kapferer and Kevin Lane Keller -
No full textComparative analysis of the effectiveness of telecom companies' communication through advertisements with concentration on IMC strategy - Concentration on KTF's βSHOWβ and SKT's βTβ promotions -
No full textAn Exploratory Study on the Conceptual Clarification and the Valid Measurement Inventory for the Web Content Creators' Creativity
No full text
Empirical Study on Formation Factors of Retail Store Identity and Consumer Response by Preference Factors
No full text
