104 research outputs found
Influences on Brand through TV Commercial Narrative - Focus on the TV Commercial of 3 Mobile Communications Companies -
Socio-cultural Meaning and Symbolic Value of Consumption: Anthropological Review on Consumer Culture Studies and Preliminary Case Study of Blue Jeans
A Study on Humor Advertising as an Effective Means of Communication - Focusing on Internet Banner Advertising -
The Effects of Online Review Volume and Direction on Purchasing Intention: The Moderating Role of Product Type
Empirical Study on the Effects of Online WOM Informations about Competitive Brands on Brand Evaluations: By Information Type and Competitive Position in the Market
A Contents Analysis on the Characteristics of Online Review Influencing the eWOM Effect in Plastic Surgery Service
A Study on the Influence of Brand Perception on Brand Loyalty of Chinese Internet Shopping Mall Customers: Focusing on the Mediating Effect of Brand Reputation
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