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    TV ๋“œ๋ผ๋งˆ ๋ฉ”์‹œ์ง€์˜ ๋‚™์ธ ํšจ๊ณผ - ๊ทน ์ค‘ ๋งŒ์„ฑ์งˆํ™˜ ์‹ ์ฒด ์žฅ์• ์ธ์— ๋Œ€ํ•œ ๋ถ€์ •์  ๊ฐ์ •๊ณผ ๊ด€๋ จ ์ง‘๋‹จ์— ๋Œ€ํ•œ ์‚ฌํšŒ์  ์นœ๋ฐ€๊ฐ์„ ์ค‘์‹ฌ์œผ๋กœ

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    ๋ณธ ์—ฐ๊ตฌ์—์„œ๋Š” ์šฐ์„  TV ๋ฐ ์‹ ๋ฌธ์—์„œ์˜ ์‹ฌํ˜ˆ๊ด€๊ณ„ ์งˆํ™˜ ๊ด€๋ จ ๋ฉ”์‹œ์ง€์— ๋Œ€ํ•œ ๋‚ด์šฉ ๋ถ„์„์„ ์˜ˆ๋น„์—ฐ๊ตฌ๋กœ์„œ ์‹ค์‹œํ–ˆ๋‹ค. ์ด์–ด์„œ, ๋งŒ์„ฑ์  ์‹ฌํ˜ˆ๊ด€๊ณ„ ์งˆํ™˜์˜ ์‹ ์ฒด ์žฅ์• ์ธ์— ๋Œ€ํ•œ TV ๋“œ๋ผ๋งˆ ๋ฉ”์‹œ์ง€ ์œ ํ˜•๋“ค(๋‚™์ธ ๋‹จ์„œ, ์•…์ธ ์บ๋ฆญํ„ฐ ๋‹จ์„œ)์ด ๊ทน์ค‘ ์žฅ์•  ์ธ๋ฌผ์— ๋Œ€ํ•œ ๋ถ€์ •์  ๊ฐ์ •, ๊ด€๋ จ ์ง‘๋‹จ์— ๋Œ€ํ•œ ์‚ฌํšŒ์  ์นœ๋ฐ€๊ฐ์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ๋ ฅ์„ ์‹คํ—˜ ์—ฐ๊ตฌ๋กœ ํŒŒ์•…ํ•˜์˜€๋‹ค. ์‹ฌํ˜ˆ๊ด€๊ณ„ ์งˆํ™˜ ๋น„๊ด€๋ จ ์ง‘๋‹จ์˜ ์ผ๋ฐ˜ ๋‚จ๋…€ ๋Œ€ํ•™์ƒ ๋ฐ ํšŒ์‚ฌ์›๋“ค์—๊ฒŒ์„œ ์ˆ˜์ง‘ํ•œ ์ตœ์ข…์ž๋ฃŒ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ(N=350), ๋ถ€์ •์  ๊ณ ์ •๊ด€๋…์„ ๊ณต ๋ณ€์ธ์œผ๋กœํ•œ 2(๋‚™์ธํ˜•๏ผ๋ฐ˜๋‚™์ธํ˜•)ร—2(์•…์ธ ์บ๋ฆญํ„ฐ ๋‹จ์„œ ์—†์Œ๏ผ์žˆ์Œ) ๊ณต๋ถ„์‚ฐ๋ถ„์„์„ ์‹ค์‹œํ–ˆ๋‹ค. ๋ถ„์„ ๊ฒฐ๊ณผ, ๊ทน์ค‘ ์žฅ์•  ์ธ๋ฌผ์— ๋Œ€ํ•œ ๋ถ€์ •์  ๊ฐ์ •, ๊ด€๋ จ ์ง‘๋‹จ์— ๋Œ€ํ•œ ์‚ฌํšŒ์  ์นœ๋ฐ€๊ฐ์— ๋ฏธ์น˜๋Š” ๋‚™์ธ ๋‹จ์„œ์˜ ํšจ๊ณผ๊ฐ€ ๊ฒ€์ฆ๋˜์—ˆ๋‹ค. ๋‚™์ธ ๋‹จ์„œ์™€ ์•…์ธ ์บ๋ฆญํ„ฐ ๋‹จ์„œ ๊ฐ„์˜ ์ƒํ˜ธ์ž‘์šฉ ํšจ๊ณผ๋Š” ๋ถ€์ •์  ๊ฐ์ •์—์„œ๋งŒ ์œ ์˜ํ•˜๊ฒŒ ๋‚˜ํƒ€๋‚ฌ๋‹ค. ๋งˆ์ง€๋ง‰์œผ๋กœ, ๋‚™์ธ ๋‹จ์„œ์™€ ์‚ฌํšŒ์  ์นœ๋ฐ€๊ฐ ๊ฐ„์˜ ๊ด€๊ณ„์—์„œ ๋ถ€์ •์  ๊ฐ์ •์˜ ๋งค๊ฐœํšจ๊ณผ๊ฐ€ ๋ฐฐ๋Ÿฐ๊ณผ ์บ๋‹ˆ์˜ ๋งค๊ฐœํšจ๊ณผ ๊ฒ€์ฆ ์ ˆ์ฐจ๋ฅผ ํ†ตํ•ด ๋„์ถœ๋˜์—ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๊ฒฐ๊ณผ๋“ค์€ ๋ฏธ๋””์–ด์—์„œ์˜ ํŠน์ • ๋ฉ”์‹œ์ง€ ์œ ํ˜•์ด ์ผ์ƒ ๊ด€๋ จ ์ง‘๋‹จ์— ๋Œ€ํ•ด ๊ฐ€์ง€๋Š” ํƒœ๋„์— ๋ถ€์ •์ ์ธ ์—ญํ• ์„ ํ•  ์ˆ˜ ์žˆ์Œ์„ ์‹œ์‚ฌํ•œ๋‹ค. ๋˜ํ•œ, ๊ตญ๋‚ด์—์„œ ๊ฐ„๊ณผ๋˜์—ˆ๋˜ ๋งŒ์„ฑ์งˆํ™˜ ์‹ ์ฒด์žฅ์• ์ธ, TV ๋“œ๋ผ๋งˆ ์—ฐ๊ตฌ์™€ ๊ด€๋ จํ•˜์—ฌ ๋‚™์ธ ํšจ๊ณผ๋ฅผ ์ฒ˜์Œ์œผ๋กœ ๋ฐํ˜”๋‹ค๋Š” ๋ฐ ์˜๋ฏธ๊ฐ€ ์žˆ๋‹ค.์ด ๋…ผ๋ฌธ์˜ ํ›„๋ฐ˜๋ถ€๋Š” ์„œ๊ฐ•๋Œ€ํ•™๊ต ๊ต๋‚ด์—ฐ๊ตฌ๋น„(201110071.01)์˜ ์ง€์›์œผ๋กœ ์™„์„ฑ๋˜์—ˆ์Šต๋‹ˆ๋‹ค

    ํ•œ๊ตญ ์ฒญ์†Œ๋…„์˜ ์ง‘๋‹จ ๋”ฐ๋Œ๋ฆผ์— ๋Œ€ํ•œ ์‹ฌ์ธต์ธํ„ฐ๋ทฐ ์—ฐ๊ตฌ: ๋”ฐ๋Œ๋ฆผ์˜ ์œ ํ˜•ํ™” ๋ฐ ์†Œ์…œ๋ฏธ๋””์–ด์˜ ์—ญํ• ์„ ์ค‘์‹ฌ์œผ๋กœ

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    ๋ณธ ์—ฐ๊ตฌ๋Š” ํ•œ๊ตญ์˜ ์‚ฌํšŒ์  ๋ฌธ์ œ์ธ ์ฒญ์†Œ๋…„ ์ง‘๋‹จ ๋”ฐ๋Œ๋ฆผ ํ˜„์ƒ์„ ์ฒญ์†Œ๋…„๋“ค์˜ ๊ด€๊ณ„์  ํŠน์„ฑ์„ ์ค‘์‹ฌ์œผ๋กœ ์žฌ์กฐ๋ช…ํ•˜๊ณ ์ž ํ•˜์˜€๋‹ค. ๊ตฌ์ฒด์ ์œผ๋กœ๋Š” ์ง‘๋‹จ ๋”ฐ๋Œ๋ฆผ ํ˜„์ƒ์ด ์ฒญ์†Œ๋…„๋“ค์˜ ์‚ฌํšŒ๊ด€๊ณ„ ๊ณผ์ • ์†์—์„œ ์–ด๋– ํ•œ ์–‘์ƒ์œผ๋กœ ๋‚˜ํƒ€๋‚˜๊ณ  ์žˆ๋Š”์ง€, ์–ด๋– ํ•œ ํŠน์ง•์„ ์ง€๋‹ˆ๊ณ  ์žˆ๋Š”์ง€, ๊ทธ ๊ณผ์ •์—์„œ ๋ฏธ๋””์–ด๋Š” ์–ด๋–ค ์—ญํ• ์„ ํ•˜๊ณ  ์žˆ๋Š”์ง€ ํƒ์ƒ‰์ ์œผ๋กœ ์‚ดํŽด๋ณด๊ณ ์ž ํ•˜์˜€๋‹ค. ์ด๋ฅผ ์œ„ํ•˜์—ฌ ์„œ์šธ ๋ฐ ๊ฒฝ๊ธฐ๋„ ๊ฑฐ์ฃผ ์ค‘ํ•™์ƒ 14๋ช…์„ ๋Œ€์ƒ์œผ๋กœ ์‹ฌ์ธต์ธํ„ฐ๋ทฐ๋ฅผ ์ˆ˜ํ–‰ํ•˜์˜€๋‹ค. ์—ฐ๊ตฌ๊ฒฐ๊ณผ, ๋”ฐ๋Œ๋ฆผํ˜„์ƒ์„ ์ฒญ์†Œ๋…„๋“ค์˜ ๋˜๋ž˜ ๊ด€๊ณ„(๋ฌด๋ฆฌ)์˜ ๋งฅ๋ฝ์—์„œ ์™ธํ†จ์ดํ˜• ๋”ฐ๋Œ๋ฆผ๊ณผ ๊ด€๊ณ„ํ˜• ๋”ฐ๋Œ๋ฆผ์œผ๋กœ ๊ตฌ๋ถ„ํ•˜์—ฌ ์ ‘๊ทผํ•  ํ•„์š”๊ฐ€ ์žˆ์Œ์„ ํ™•์ธํ•˜์˜€๋‹ค. ์ฒญ์†Œ๋…„๋“ค์€ ๋ฐ˜์ด๋ผ๋Š” ํŠน์ˆ˜ํ•œ ํ™˜๊ฒฝ ์†์—์„œ ์†Œ๊ทœ๋ชจ์˜ ๋ฌด๋ฆฌ๋ฅผ ์ง€์–ด ์นœ๊ตฌ๊ด€๊ณ„๋ฅผ ํ˜•์„ฑํ•˜๊ณ  ์žˆ์—ˆ์œผ๋ฉฐ, ๋ฌด๋ฆฌ๊ฐ€ ํ˜•์„ฑ๋˜๋Š” ํ•™๊ธ‰ ์ดˆ๊ธฐ์— ์–ด๋–ค ๋ฌด๋ฆฌ์—๋„ ์†ํ•˜์ง€ ๋ชปํ•œ ํ•™์ƒ์€ ๋‹ค๋ฅธ ํ•™์ƒ๋“ค๋กœ๋ถ€ํ„ฐ ๋ฐฐ์ œ๋˜์–ด ๋”ฐ๋Œ๋ฆผ์˜ ๋Œ€์ƒ์ด ๋  ์ˆ˜ ์žˆ์—ˆ๋‹ค. ๋ฐ˜๋ฉด, ๋‹ค์–‘ํ•œ ์นœ๊ตฌ ๋ฌด๋ฆฌ ์†์—์„œ ๋ฐœ์ƒํ•˜๋Š” ๊ฐˆ๋“ฑ์˜ ๊ณผ์ •์—์„œ๋„ ๋”ฐ๋Œ๋ฆผ์€ ๋นˆ๋ฒˆํžˆ ์ผ์–ด๋‚˜๊ณ  ์žˆ์—ˆ๋‹ค. ํ›„์ž์— ํ•ด๋‹นํ•˜๋Š” ๊ด€๊ณ„ํ˜• ๋”ฐ๋Œ๋ฆผ์€ ์™ธํ†จ์ดํ˜• ๋”ฐ๋Œ๋ฆผ๊ณผ ๊ตฌ๋ณ„๋˜๋Š” ๋ช‡๋ช‡ ํŠน์ง•๋“ค์ด ๊ด€์ฐฐ๋˜์—ˆ๋‹ค. ๋ณธ ์—ฐ๊ตฌ๋Š” ๋”ฐ๋Œ๋ฆผ์ด ๋ฐœ์ƒํ•˜๋Š” ์ƒํ™ฉ์  ์š”์ธ์ธ ๊ตฌ์กฐ์  ํŠน์„ฑ์— ๋”ฐ๋ผ ๋”ฐ๋Œ๋ฆผ์˜ ์œ ํ˜•ํ™”๋ฅผ ์‹œ๋„ํ•œ ๋’ค, ๋”ฐ๋Œ๋ฆผ ์œ ํ˜•์— ๋”ฐ๋ฅธ ํŠน์ง•๊ณผ ๋ฐœ์ƒ์›์ธ, ๊ทธ๋ฆฌ๊ณ  ์ด ๊ณผ์ •์—์„œ ๋ฏธ๋””์–ด๊ฐ€ ์–ด๋– ํ•œ ๊ธฐํญ์ œ ์—ญํ• ์„ ํ•˜๊ณ  ์žˆ๋Š”์ง€๋ฅผ ๋ฐํ˜”๋‹ค. ์ด๋ฅผ ํ†ตํ•ด ๋ณธ ์—ฐ๊ตฌ๋Š” ์ฒญ์†Œ๋…„๋“ค ์‚ฌ์ด์—์„œ ๋ฐœ์ƒํ•˜๋Š” ๋”ฐ๋Œ๋ฆผ ํ˜„์ƒ์„ ๋“œ๋Ÿฌ๋‚˜๋Š” ๊ฐ€์‹œ์ ์ธ ์ƒํ™ฉ๋งŒ์„ ๋ณด๊ณ  ๋ชจ๋‘ ์ง‘๋‹จ ๋”ฐ๋Œ๋ฆผ์œผ๋กœ ๋ช…๋ช…ํ•˜์—ฌ ๋‹จ์ • ์ง€์–ด์„œ๋Š” ์•ˆ ๋˜๋ฉฐ, ๋ณด๋‹ค ๊ทผ๋ณธ์ ์ธ ์ฐจ์›์—์„œ์˜ ๊ต์œก์ด ์„ ํ–‰๋˜๊ธฐ ์œ„ํ•ด ๋จผ์ € ๋”ฐ๋Œ๋ฆผ ํ˜„์ƒ์„ ์ดํ•ดํ•˜๊ธฐ ์œ„ํ•œ ์‹œ๊ฐ์˜ ์ •๋ฐ€์„ฑ์ด ์ ˆ์‹คํžˆ ํ•„์š”ํ•จ์„ ์ œ์•ˆํ•œ๋‹ค

    ๋งŒ์„ฑ์ •์‹ ์งˆํ™˜์ž์˜ ๋Šฅ๋ ฅ๊ณ ์ทจ๋ฅผ ์œ„ํ•œ ์ž์กฐ์ง‘๋‹จ์˜ ํ˜•์„ฑ๊ณผ์ •์— ๊ด€ํ•œ ์—ฐ๊ตฌ

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    ํ•™์œ„๋…ผ๋ฌธ(์„์‚ฌ)--์„œ์šธ๋Œ€ํ•™๊ต ๋Œ€ํ•™์› :์‚ฌํšŒ๋ณต์ง€ํ•™๊ณผ,1996.Maste

    The Good, the Bad, or the Ambivalent Rumor : Validation of the Online Rumor Spreading Expectancy Scale

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    ์ด ์—ฐ๊ตฌ์—์„œ๋Š” ๋ฃจ๋จธ์ „ํŒŒ ๋™๊ธฐ ์ ‘๊ทผ์— ์œ ์ธ๊ฐ€๋ณ„ ์ธ์ง€ ์ ‘๊ทผ์„ ์ ‘๋ชฉ์‹œ์ผœ ์ธํ„ฐ๋„ท ๋ฃจ๋จธ์ „ํŒŒ ๊ธฐ๋Œ€์˜ ๊ตฌ์„ฑ์š”์ธ์„ ๋ฐํ˜€๋‚ด๊ณ ์ž ํ–ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•ด ์šฐ์„  ๊ตญ๋‚ด ์„ฑ์ธ์—ฐ๋ น์˜ ์ธํ„ฐ๋„ท์ด์šฉ์ž 50๋ช…์—๊ฒŒ์„œ ์ธํ„ฐ๋„ท ๋ฃจ๋จธ์ „ํŒŒ ๊ธฐ๋Œ€ ๊ด€๋ จ ์ง„์ˆ ๋ฌธ์„ ๋ชจ์•˜๋‹ค. ์ง„์ˆ ๋ฌธ์„ ํ† ๋Œ€๋กœ ๊ณ ์•ˆํ•œ ๋ฌธํ•ญ์„ ํ™œ์šฉํ•˜์—ฌ, ์˜จ๋ผ์ธ์ปค๋ฎค๋‹ˆํ‹ฐ ์ด์šฉ์ž์ด๋ฉด์„œ ์ˆ˜๋„๊ถŒ์— ๊ฑฐ์ฃผํ•˜๋Š” ์„ฑ์ธ ์ด 1000๋ช…(1์ฐจ ์กฐ์‚ฌ: 200๋ช…, 2์ฐจ ์กฐ์‚ฌ: 400๋ช…, ๊ต์ฐจ ํƒ€๋‹น๋„ ๊ฒ€์ฆ์šฉ ์ถ”๊ฐ€ ์กฐ์‚ฌ: 400๋ช…) ๋Œ€์ƒ ์„ค๋ฌธ์กฐ์‚ฌ๋ฅผ ์‹ค์‹œํ–ˆ๋‹ค. ์กฐ์‚ฌ ๋ฐ์ดํ„ฐ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์ธํ„ฐ๋„ท ๋ฃจ๋จธ์ „ํŒŒ ๊ธฐ๋Œ€ ๊ตฌ์„ฑ์š”์ธ์„ ์ถ”์ถœํ•˜๊ณ  ์‹ ๋ขฐ๋„, ํƒ€๋‹น๋„ ๊ฒ€์ฆ์ด ์ด๋ฃจ์–ด์กŒ๋‹ค. ์ตœ์ข…์ ์œผ๋กœ 2์ฐจ ๋‘ ๊ฐ€์ง€ ์ฐจ์› 7์š”์ธ(์ธ์ง€ ๋ฐ ์ด์Šˆํ™” ยท ๋Œ€์ƒ๊ฐ์ •๋ถ„์ถœ ยท ์ž๊ธฐ๊ณ ์–‘ ยท ๊ตํ›ˆ ยท ์˜ค๋ฝ ยท ์‚ฌํšŒ์ž๋ณธ ์ฐฝ์ถœ ยท ๊ด€๊ณ„๊ณ ์–‘)์˜ ์ธํ„ฐ๋„ท ๋ฃจ๋จธ ์ „ํŒŒ๊ธฐ๋Œ€ ์ฒ™๋„๋ฅผ ๋งˆ๋ จํ–ˆ๋‹ค. ์ด ์ฒ™๋„๋Š” ์ธํ„ฐ๋„ท ๋ฃจ๋จธ์ „ํŒŒ ํ–‰์œ„์ž ์‹ฌ๋ฆฌ์— ๋Œ€ํ•œ ์ดํ•ด๋ฅผ ๋•๋Š” ๊ฐ€์šด๋ฐ, ๊ณต์ค‘ ๊ต์œก์šฉ ์ž๋ฃŒ๋Š” ๋ฌผ๋ก ์ด๊ณ  ์Ÿ์ ๊ด€๋ฆฌ ๋„๊ตฌ์˜ ์ผํ™˜์œผ๋กœ๋„ ์“ฐ์ผ ์ˆ˜ ์žˆ๋‹ค. This study was conducted to identify the constituent factors of online rumor spreading expectancy by combining a valence-based cognitive approach with a motivational approach to study rumor spreading. Statements on online rumor spreading expectancy were collected as primary research data from 50 adult Internet users in Korea. Questionnaire items were derived from these statements, and a questionnaire survey was administered to 1,000 adult online community users living in Seoul, Gyeonggi, and Incheon in three rounds (200 and 400 for the 1st and 2nd survey rounds respectively and 400 for and additional round for the cross-validation test). The survey data were used for deriving the constituent factors of online rumor spreading expectancy, followed by the reliability and validity of the questionnaire. Finally, a 2-tiered, 2-dimensional online rumor spreading expectancy scale with 7 factors (ORSE Scale) was created. The 7 factors involved are cognition and issue creation, emotional eruption towards the subject, self-esteem boosting, moral message, entertainment, creation of social capital, and enhancement of relationship. Not only is this ORSE Scale helpful in understanding the psychology of those who spread online rumors, it can also be efficiently used as a public educational material and issue-management tool
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