117 research outputs found
Effects of the Claim Types of Environmental New Product Advertisement and Self-Regulatory Mode on Consumer Evaluation
No full textA Study on the Affecting Factors for the Acceptance of the Advertisement through Mobile Media: Cases of Korea and China
No full textA study on the relationship between preference of Korean dramas, PPL, preference of Korean products and purchase intention: An evidence from the Chinese people
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On the Effect of Scarcity Message in Online Banner Ad and Hyperopia on Consumer’s Attitude
No full textThe Comparison of Consumers' Responses between Influencer and General Celebrity as an Advertising Model in Corporate Communication
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The Effect of CEO's Unethical Activity in Franchise Company on Consumers' Brand Preference and Purchase Intention
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