Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930

While historians and management students are familiar with the lore of how an internal memo at Procter & Gamble ‘invented’ brand management in 1931 (Fullerton, Low 1994; Dyer et al. 2004), little is known about how advertising agencies conceptualised and practiced branding during the early parts of the twentieth century. This paper presents evidence that by the 1920s advertising agencies drew on shared forms of implicit knowledge about consumer psychology which anticipated post-1950s debates about brand image, brand personality, brand identity, lifestyle brands and the global brand. I argue that large-scale, international advertising agencies discovered the symbolic and emotional capacities of brands in building consumer loyalty and in forming certain consumer identities much earlier than usually acknowledged. American and British agencies developed the field of tacit knowledge about the brand-consumer relationship as a source of competitive advantage in the competition for clients which increasingly sought consumers in overseas markets.brands, marketing, advertising, advertising agencies, business history

The Influence of Interactions and Minor Mergers on the Structure of Galactic Disks: I.Observations and Disk Models

This paper is the first part in our series on the influence of tidal interactions and minor mergers on the radial and vertical disk structure of spiral galaxies. We report on the sample selection, our observations, and data reduction. Surface photometry of the optical and near infrared data of a sample of 110 highly-inclined/edge-on disk galaxies are presented. This sample consists of two subsamples of 61 non-interacting galaxies (control sample) and of 49 interacting galaxies/minor merging candidates. Additionally, 41 of these galaxies were observed in the near infrared. We show that the distribution of morphological types of both subsamples is almost indistinguishable, covering the range between 0 <= T <= 9. An improved, 3-dimensional disk modelling- and fitting procedure is described in order to analyze and to compare the disk structure of our sample galaxies by using characteristic parameters. We find that the vertical brightness profiles of galactic disks respond very sensitive even to small deviations from the perfect edge-on orientation. Hence, projection effects of slightly inclined disks may cause substantial changes in the value of the disk scale height and must therefore be considered in the subsequent study.Comment: LaTeX, 36 pages, 5 figures, complete series of papers incl. all figures of higher quality is available at http://aurora.as.arizona.edu/~schwarz

Properties of tidally-triggered vertical disk perturbations

We present a detailed analysis of the properties of warps and tidally-triggered perturbations perpendicular to the plane of 47 interacting/merging edge-on spiral galaxies. The derived parameters are compared with those obtained for a sample of 61 non-interacting edge-on spirals. The entire optical (R-band) sample used for this study was presented in two previous papers. We find that the scale height of disks in the interacting/merging sample is characterized by perturbations on both large (~disk cut-off radius) and short (~z0) scales, with amplitudes of the order of 280pc and 130pc on average, respectively. The size of these large (short) -scale instabilities corresponds to 14% (6%) of the mean disk scale height. This is a factor of 2 (1.5) larger than the value found for non-interacting galaxies. A hallmark of nearly all tidally distorted disks is a scale height that increases systematically with radial distance. The frequent occurrence and the significantly larger size of these gradients indicate that disk asymmetries on large scales are a common and persistent phenomenon, while local disturbances and bending instabilities decline on shorter timescales. Nearly all (93%) of the interacting/merging and 45% of the non-interacting galaxies studied are noticeably warped. Warps of interacting/merging galaxies are ~2.5 times larger on average than those observed in the non-interacting sample, with sizes of the order of 340pc and 140pc, respectively. This indicates that tidal distortions do considerably contribute to the formation and size of warps. However, they cannot entirely explain the frequent occurrence of warped disks.Comment: LaTeX, 35 pages, 6 figures, all figures and appendix of higher quality available at http://aurora.as.arizona.edu/~schwarz

An empirical study of the tails of mutual fund size

The mutual fund industry manages about a quarter of the assets in the U.S. stock market and thus plays an important role in the U.S. economy. The question of how much control is concentrated in the hands of the largest players is best quantitatively discussed in terms of the tail behavior of the mutual fund size distribution. We study the distribution empirically and show that the tail is much better described by a log-normal than a power law, indicating less concentration than, for example, personal income. The results are highly statistically significant and are consistent across fifteen years. This contradicts a recent theory concerning the origin of the power law tails of the trading volume distribution. Based on the analysis in a companion paper, the log-normality is to be expected, and indicates that the distribution of mutual funds remains perpetually out of equilibrium.Comment: 6 pages, 3 figure

Increased pain sensitivity in low blood pressure.

Abstract. There is broad evidence for a functional interaction between the cardiovascular and pain regulatory systems. One result of this interaction is the reduced sensitivity to acute pain in individuals with elevated blood pressure, which has been established in numerous studies. In contrast to this, possible alterations in pain perception related to the lower range of blood pressure have not yet been investi-gated. In the present study pain sensitivity was assessed in 30 hypotensive women (mean blood pressure 95/56 mmHg) and 30 normo-tensive control persons (mean blood pressure 119/77 mmHg) based on a cold pressor test. Possible effects on pain perception of hypo-tension-related impairment of subjective state were controlled for by including a mood-scale. The hypotensive as compared to the normotensive group displayed lower pain threshold and pain tolerance levels, as well as increased sensory and affective experiences of pain. Moreover, a slight negative correlation was found, both in hypotensive and control persons, between pain sensitivity and the degree of blood pressure increase during the execution of the cold pressor test. In accordance with the previous findings on hypertension-related hypoalgesia, the present results suggest an inverse relationship between blood pressure and pain sensitivity across the total blood pressure spectrum. Different degrees of pain attenuation through afferent input from the arterial baroreceptor system are discussed as a physio-logical mechanism mediating this relationship

Zero-Range Processes with Multiple Condensates: Statics and Dynamics

The steady-state distributions and dynamical behaviour of Zero Range Processes with hopping rates which are non-monotonic functions of the site occupation are studied. We consider two classes of non-monotonic hopping rates. The first results in a condensed phase containing a large (but subextensive) number of mesocondensates each containing a subextensive number of particles. The second results in a condensed phase containing a finite number of extensive condensates. We study the scaling behaviour of the peak in the distribution function corresponding to the condensates in both cases. In studying the dynamics of the condensate we identify two timescales: one for creation, the other for evaporation of condensates at a given site. The scaling behaviour of these timescales is studied within the Arrhenius law approach and by numerical simulations.Comment: 25 pages, 18 figure

The cause of universality in growth fluctuations

Phenomena as diverse as breeding bird populations, the size of U.S. firms, money invested in mutual funds, the GDP of individual countries and the scientific output of universities all show unusual but remarkably similar growth fluctuations. The fluctuations display characteristic features, including double exponential scaling in the body of the distribution and power law scaling of the standard deviation as a function of size. To explain this we propose a remarkably simple additive replication model: At each step each individual is replaced by a new number of individuals drawn from the same replication distribution. If the replication distribution is sufficiently heavy tailed then the growth fluctuations are Levy distributed. We analyze the data from bird populations, firms, and mutual funds and show that our predictions match the data well, in several respects: Our theory results in a much better collapse of the individual distributions onto a single curve and also correctly predicts the scaling of the standard deviation with size. To illustrate how this can emerge from a collective microscopic dynamics we propose a model based on stochastic influence dynamics over a scale-free contact network and show that it produces results similar to those observed. We also extend the model to deal with correlations between individual elements. Our main conclusion is that the universality of growth fluctuations is driven by the additivity of growth processes and the action of the generalized central limit theorem.Comment: 18 pages, 4 figures, Supporting information provided with the source files