Hello, Are You There? Creating and Measuring Online Student Engagement

Engaging students in an online environment is frustrating for faculty and a concern of administration. Faculty and students report lower levels of satisfaction and lower engagement in online versus face to face learning. Dropout rates in fully online courses are often two times higher than face to face courses. This research attempted to engage online students by embedding a gamification-based scavenger hunt in an online course. Engagement was measured using a combination of quantitative and qualitative measurements. Although the scavenger hunt didn\u27t significantly engage low performing students, it did motivate and deepen top-performing students\u27 engagement. Interestingly, qualitative-based engagement measures proved more predictive of final grades than quantitative measurements, especially among high-performing students

The Regional MBA: Distinct Segments, Wants, And Needs

MBA Programs in top-tier school differ greatly from those in regional schools. A survey that aimed at assessing segmentation, pedagogy, and satisfaction in regional MBA programs was developed and administered in three universities of the Mid Atlantic, Midwest, and Southern regions. The results show four clearly distinguished segments that typically attend MBA regional programs: young, standard, manager, and executive. Results in terms of pedagogy and satisfaction reveal that to best meet these segments’ needs, regional programs need to design curriculums specifically tailored to their target segments. A one size fits all approach to the regional MBA fails to prepare the students to act in the workplace according to their goals and needs

The Impact of Technology, Engagement, and Student Readiness on Student Learning in Blended Synchronous Learning Environments

The authors investigate technology, engagement, and student readiness as determinants of student learning in a blended synchronous learning environment. The experiment was conducted in two sections of a principles of marketing course where in-person and remote students simultaneously completed short concept quizzes using a mobile polling app. In-person students achieved higher quiz scores than remote students. GPA is a predictor of scores in both environments, and the effect is more pronounced for lower GPA students in remote locations. Student surveys identify focus and engagement as primary challenges to remote learning. Technology issues are secondary

Images Of Online Versus Store Shopping: Have The Attitudes Of Men And Women, Young And Old Really Changed?

This study examines the effect of the consumers' sex and age on their perceptions of the problems and the benefits of shopping and buying online, compared to doing so in a traditional retail store. Overall image profiles can be viewed, but the principal focus is on the similarities and differences between gender and age groups. Along with perceptions of problems and benefits of online buying, a direct comparison between store versus online buying sharply reveals the contrasts among men and women of different ages