644 research outputs found

    Personnel expenses and productivity change in Peruvian stock mining companies

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    Copper mining activities have a huge importance for both the Peruvian economy and the world. Then, it is important to analyze how mining companies face productivity to stay afloat in the competitive world market. For this reason, Peruvian mining companies were analyzed in the 2016-2019 period by employing the Malmquist index as well as its decomposition. Two-year, three-year, and four-year intervals were used for a better understanding of the results. It was found that the major determinants for productivity change was technical efficiency change and technological switch

    Estrategias de comunicación en el marketing invisible para el mejoramiento del Brand Awareness

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    La publicidad ha inundado cada arista de la vida de los individuos, las marcas despliegan estrategias despersonificadas e intrusivas, pero sobre todo, ineficaces. Vallas publicitarias en la calle, en autobuses, anuncios en YouTube o Tiktok; empujan cada vez más al consumidor a un estado defensivo ante la publicidad. Surge entonces, el marketing invisible, que hace uso de herramientas para entablar procesos comunicativos sensibilizantes y emotivos para devolverle su humanidad al consumidor y al mismo tiempo acercarlo y engancharlo a una marca. El presente artículo aborda a los influencers como aquella herramienta humanizante y atrapadora de masas y busca demostrar su forma estratégica comunicacional para el mejoramiento del Brand Awareness de una marca. Para esto, se analizó cincuenta piezas audiovisuales creadas para la red social Tiktok con la finalidad de posicionar la marca de fast fashion Shein y mejorar la capacidad de recordación de marca de sus consumidores. Como resultado, se obtuvo que el accionar de los influencers tiene la capacidad de posicionar una marca y elevar su Brand Awareness de formas más amigables, menos intrusivas y con mayor componente humano. Además, estos son capaces de manipular la percepción de popularidad de una marca y desatar un fenómeno social denominado FOMO (Fear of missing out) o miedo a perderse algo, que lleva a los consumidores a estar en constante interacción con la marca. Se concluye finalmente que las personas influencers son trascendentes para las marcas y para la humanización de las mismas, para perdurar en la mente del consumidor y establecer asociaciones implícitas que permitan atacar a los deseos del sujeto consumidor, siendo una pieza clave en el proceso de popularización de una marca, alcanzando viralizar lo desconocido y hacer de Shein la marca de la que más se habla en Tiktok.Advertising has flooded every aspect of the lives of individuals, brands deploy depersonalized and intrusive strategies, but above all, ineffective. Billboards on the street, on buses, ads on YouTube or Tiktok; increasingly push the consumer to a defensive state in the face of advertising. Invisible marketing then arises, which makes use of tools to engage in sensitizing and emotive communicative processes to restore the consumer's humanity and at the same time bring him closer and hook him to a brand. This article addresses influencers as a humanizing and mass trapping tool and seeks to demonstrate its strategic communicational form for the improvement of a brand's Brand Awareness. For this purpose, fifty audiovisual pieces created for the social network Tiktok were analyzed in order to position the fast fashion brand Shein and improve the brand recall capacity of its consumers. As a result, it was found that the actions of influencers have the ability to position a brand and raise its Brand Awareness in more friendly, less intrusive and more human ways. In addition, they are able to manipulate the perception of a brand's popularity and unleash a social phenomenon called FOMO (Fear of missing out), which leads consumers to be in constant interaction with the brand. It is finally concluded that influencers are transcendent for brands and for the humanization of the same, to endure in the mind of the consumer and establish implicit associations that allow attacking the desires of the consumer subject, being a key piece in the process of popularization of a brand, reaching viralize the unknown and make Shein the most talked about brand in Tiktok

    Análisis de los desafíos de la adopción homoparental en Colombia

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    En el mundo suscita una controversia que se ha mantenido en el tiempo y permea diversos Estados indistintamente de su tipo de gobierno, de la religión preponderante o del continente al que pertenezcan; tal debate se da alrededor de la adopción de menores de edad, no por su naturaleza misma sino en razón a la posibilidad de facultar a las parejas homosexuales para ostentar la calidad de adoptantes. Con esta investigación se pretende analizar la situación actual de la adopción homoparental a nivel internacional, guiada por el contexto socio-jurídico de los países que más cambios relevantes han presentado en el tema y conducida por la jurisprudencia de la Corte Interamericana de Derechos Humanos a partir de la cual se han originado vinculantes preceptos jurídicos aplicables en los países firmantes; sin perjuicio de una intelección histórica de la metamorfosis socio-jurídica del sistema de adopción en aras de obtener una perspectiva holista al respecto. La investigación ha logrado tener un enfoque principalmente jurídico sin apartarse del aspecto sociológico, psicológico y antropológico, previendo una interdisciplinariedad a partir de la cual se desarrolla el análisis de los estudios que distinguen resultados contrastables.In the world there is a controversy that has been maintained over time and permeates various States, regardless of their type of government, the preponderant religion or the continent to which they belong; Such debate is about the adoption of minors, not because of their nature but because of the possibility of empowering gay couples to be adopted. This research aims to analyze the current situation of homoparental adoption at the international level, guided by the socio-legal context of the countries that have made the most significant changes in the subject and conducted by the jurisprudence of the Inter-American Court of Human Rights From which binding legal precepts have originated applicable in the signatory countries; Without prejudice to a historical understanding of the socio-legal metamorphosis of the adoption system in order to obtain a holistic perspective on the subject. The research has managed to have a mainly legal approach without departing from the sociological, psychological and anthropological aspects, foreseeing an interdisciplinarity from which the analysis of studies that distinguish testable results is developed

    High Energy Physics in Africa, Latin America and other developing regions

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    We summarize the current status of high energy physics (HEP) in Africa, Latin America, and other developing regionsComment: 6 pages, 2 figure

    Lifestyle and personal wellness in particle physics research activities

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    Finding a balance between professional responsibilities and personal priorities is a great challenge of contemporary life and particularly within the HEPAC community. Failure to achieve a proper balance often leads to different degrees of mental and physical issues and affects work performance. In this paper, we discuss some of the main causes that lead to the imbalance between work and personal life in our academic field. We present some recommendations in order to establish mechanisms to create a healthier and more equitable work environment, for the different members of our community at the different levels of their careers

    Propuesta de intervenci√≥n para mujeres de 18 a 28 a√Īos con trastornos mentales y de comportamiento del Archipi√©lago de San Andr√©s

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    Se plantea una intervenci√≥n dirigida a mejorar el nivel de vida de las j√≥venes entre 18 y 28 a√Īos de edad, con patolog√≠a de trastornos mentales y de comportamiento del departamento de San Andr√©s, Providencia y Santa Catalina. Mediante estrategias que permitan un impacto positivo en los determinantes sociales en salud mental, con la integraci√≥n de diferentes instituciones, bajo el enfoque diferencial de derechos, y la l√≠nea operativa de promoci√≥n y prevenci√≥n de los trastornos mentales y de comportamiento, se promueven h√°bitos y estilos de vida saludable, generando entornos resilientes, y la comunicaci√≥n directa para la atenci√≥n oportuna y accesible, minimizando los comportamientos de riesgo, as√≠ pues contribuyendo con el bienestar f√≠sico, mental y social de esta poblaci√≥n vulnerable.An intervention aimed at improving the standard of living of young women between 18 and 28 years of age, with pathology of mental and behavioral disorders in the department of San Andres, Providencia and Santa Catalina is proposed. Through strategies that allow a positive impact on the social determinants in mental health, with the integration of different institutions, under the differential approach of rights, and the operational line of promotion and prevention of mental and behavioral disorders, habits and healthy lifestyles are promoted, generating resilient environments, and direct communication for timely and accessible care, minimizing risk behaviors, thus contributing to the physical, mental and social wellbeing of this vulnerable population

    Economía social solidaria como buen vivir: Diagnóstico en América Latina

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    La econom√≠a social y solidaria en Am√©rica Latina¬†nace como concepto hacia mediados de los¬†a√Īos setenta, inicialmente en Brasil, Colombia, Argentina, Chile y Ecuador, con el fin de lograr¬†un factor de igualdad de condiciones entre todas¬†las personas pertenecientes a una sociedad. Sin embargo, es necesario recalcar que la idea de¬†econom√≠a social y solidaria inici√≥ desde tiempo¬†atr√°s, puesto que a finales del siglo XVIII ya exist√≠an¬† comunidades que se un√≠an con la intenci√≥n¬†de hacer frente a las dificultades econ√≥micas de¬†la √©poca. Este concepto, en esencia, busca abrir mercados o convenios que logren mejorar la calidad¬†de vida de las personas con el √°nimo de minimizar¬†los intereses propios, dando prioridad a los intereses colectivos y generando de esta manera¬†unanimidad en la poblaci√≥n. El fundamento¬†principal de la existencia de este nuevo modelo econ√≥mico es el de concretar una participaci√≥n¬†m√°s activa de las sociedades con menores posibilidades¬†de intervenci√≥n en la econom√≠a convencional, ya que se debe tener en cuenta que el¬†modelo econ√≥mico que prevalece en la actualidad¬†dificulta que los pa√≠ses en v√≠as de desarrolloalternativas logren un cambio significativo en¬†sus condiciones de vida

    Mycoplasma hominis deep wound infection after neuromuscular scoliosis surgery: the use of real-time polymerase chain reaction (PCR)

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    Mycoplasma hominis is a commensal of the genitourinary tract. It mostly causes infections to associated structures of this system; however, occasionally it is a pathogen in nongenitourinary tract infections. Since, M. hominis strains require special growth conditions and cannot be Gram stained, they may be missed or delay diagnosis. This report describes a deep wound infection caused by M. hominis after neuromuscular scoliosis surgery; M. hominis was recovered by real-time polymerase chain reaction (PCR). An awareness of the role of M. hominis as an extragenital pathogen in musculoskeletal infections, especially in neuromuscular scoliosis, being a high-risk group for postoperative wound infection, it is necessary to identify this pathogen. Real-time PCR for postoperative deep wound infection, in patients with a history of genitourinary infections, decreases the delay in diagnosis and treatment. In these cases rapid real-time PCR on deep cultures should be considered

    Entre la incertidumbre y la esperanza: reflexiones y relatos globales en torno al Sars-CoV-2 (Covid-19)

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    Sars-Cov-2, Covid-19, coronavirus, o simplemente "la pandemia" son probablemente los t√©rminos m√°s utilizados en los √ļltimos meses en todo el mundo. Todos ellos se refieren a una misma situaci√≥n, aunque narrada desde distintos puntos de vista. Esta publicaci√≥n, con diversidad de voces, quiere dar una visi√≥n panor√°mica de la compleja situaci√≥n mundial. En nueve ensayos acad√©micos provenientes de Ecuador, B√©lgica, Espa√Īa, M√©xico y Brasil, se analiza la crisis sanitaria del Sars-Cov-2 desde el punto de vista pol√≠tico, econ√≥mico, social o ecol√≥gico

    Regulatory sites for splicing in human basal ganglia are enriched for disease-relevant information

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    Genome-wide association studies have generated an increasing number of common genetic variants associated with neurological and psychiatric disease risk. An improved understanding of the genetic control of gene expression in human brain is vital considering this is the likely modus operandum for many causal variants. However, human brain sampling complexities limit the explanatory power of brain-related expression quantitative trait loci (eQTL) and allele-specific expression (ASE) signals. We address this, using paired genomic and transcriptomic data from putamen and substantia nigra from 117 human brains, interrogating regulation at different RNA processing stages and uncovering novel transcripts. We identify disease-relevant regulatory loci, find that splicing eQTLs are enriched for regulatory information of neuron-specific genes, that ASEs provide cell-specific regulatory information with evidence for cellular specificity, and that incomplete annotation of the brain transcriptome limits interpretation of risk loci for neuropsychiatric disease. This resource of regulatory data is accessible through our web server, http://braineacv2.inf.um.es/
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