A Classification of Infographics

Classifications are useful for describing existing phenomena and guiding further investigation. Several classifications of diagrams have been proposed, typically based on analytical rather than empirical methodologies. A notable exception is the work of Lohse and his colleagues, published in Communications of the ACM in December 1994. The classification of diagrams that Lohse proposed was derived from bottom-up grouping data collected from sixteen participants and based on 60 diagrams. Mean values on ten Likert-scales were used to predict diagram class. We follow a similar methodology to Lohse, using real-world infographics (i.e. embellished data charts) as our stimuli. We propose a structural classification of infographics, and determine whether infographics class can be predicted from values on Likert scales