Positioning film tourism at the top of mental awareness: some explanatory insights from the Jordanian case.

The production of film-induced tourism has lately gained extensive support in global tourism literature and among destination promotions alike, with limited attention given to movie locations in developing countries, including reality TV programmes sets. This paper gives witness to the effect of motion pictures including Lawrence of Arabia, Indiana Jones and the Last Crusade, and The Martian movie, upon tourist visitation selection. For this purpose a conceptual 3 P’s model was developed to explore the extent and influence to position film locations in the top of mind awareness for potential tourists. This integration was conducted using a total of 35 interviews with tourists as respondents from different nationalities during their trip to a Jordanian destination, and by referring to each film’s blog site. The data received was from a content analysis from the interviews, and the frequency results indicated that film tourism is a secondary motive tourism experience due to the missing of the idea of identifying film location in narratives indicative in understood language, short time shooting of scenes, and the run of productions of films. The results do not disregard the idea that a strong perceived awareness has been achieved by watching reality TV shows as types of documentary series rather than cinema movies. Grounded on our empirical analysis, this paper proposes a research agenda that integrates the real socio-cultural attributes of the destination to film tourism production