PERAN INTERACTION CAPABILITY DALAM MENINGKATKAN CUSTOMER PARTICIPATION DAN HOLISTIC PERCEIVED VALUE

Studi ini bertujuan menguji peran Interaction Capability dalam mendorong Customer Participation menuju terciptanya Perceived Holistic Value pada human transformative service, yaitu jenis jasa yang bertujuan untuk menciptakan perubahan yang menyenangkan dan peningkatan kesejahteraan pelanggan. Religious Interaction Capability merupakan dimensi baru sebagai penguat dimensi Interaction Capability yang sebelumnya hanya terdiri dari Individuated Interaction, Relational Interaction, Empowered Interaction dan Ethical Interaction Capability. Responden dalam penelitian ini adalah pasien rawat jalan rumah sakit Islam di Propinsi Jawa Tengah Indonesia yang berjumlah 192 pasien. Pengambilan sampel menggunakan purposive sampling. Structural Equation Model (SEM) digunakan untuk menganalisis data dan menguji model empiric. Studi ini berhasil membuktikan peran Religious Interaction Capability bersama dengan kapabilitas interaksi lainnya dalam mendorong pasien religiocentric untuk melakukan information seeking, information sharing dan responsible behaviour. Semua komponen pembentuk Customer Participation itu juga terbukti mampu menciptakan Perceived Holistic Value, yaitu persepsi nilai yang tidak hanya pada level transaksional yang diukur dari process value dan outcome value saja, namun sudah pada tataran yang lebih holistic dengan meningkatnya religious value. Hasil studi ini bermanfaat bagi penguatkan Resource Based View Theory

ANALISIS DAMPAK BEBAN KERJA DAN GAJI TERHADAP KINERJA KARYAWAN TENAGA SUKARELA RUMAH SAKIT : PERSPEKTIF POTENSI KECURANGAN YANG TERJADI

As an effort to realize the vision and mission of the Hospital, employee performance must increase. In the process of improving employee performance, it must pay attention to factors that can improve performance. However, this work should not be done haphazardly and must still be in accordance with the Hospital SOP. This study aims to determine the effect of workload and salary on the performance of volunteer employees, as well as to see the potential for fraud that may occur during the process of completing work.The population in this study were all temporary staff including nurses and nutritionists who worked at one of the hospitals in Semarang, with a total sample of 76 respondents. The data source used is primary data using a questionnaire. The data analysis technique used is multiple linear regression.The results showed that the workload variable has a negative effect on employee performance. Furthermore, salary has a positive effect on employee performance. Additional questionnaires show that high workloads and salaries that are not in line with expectations but performance demands remain high, will have the potential to cause activities that are not in accordance with the provisions and SOPs of the Hospita

STRATEGI MARKETING DALAM MENINGKATKAN KINERJA BISNIS UMKM DI INDONESIA

AbstrakTujuan penelitian ini adalah membangun model teoritikal baru untuk mengatasi kesenjangan  hasil penelitian sebelumnya tentang pengaruh marketing innovativeness terhadap kinerja bisnis. Strategi marketing kemudian menjadi mediasi potensial yang digunakan untuk mengatasi kesenjangan tersebut. Kolaborasi kajian teoritik dan kajian empiris  digunakan untuk memperkaya literatur Manajemen Pemasaran Strategik. Studi empirik menggunakan data survey terhadap minimal 280 UMKM terpilih dari 10 Kabupaten / Kota di Jawa Tengah, Indonesia dengan menguji hubungan regresional antara marketing capability,  marketing strategy dan kinerja bisnis UMKM. Confirmatory Factor Analysis digunakan untuk mengukur validitas dan reliabilitas konstruk yang digunakan. Teknik analisis data untuk mengujihi potesis hubungan antar variabel menggunakan Structural Equaion Modelling (SEM) dengan paket statistik AMOS Versi 22.0. Dengan memeriksa literatur beragam mengenai Marketing Innovativeness, Marketing Strategy dan Business Performance, penelitian ini menawarkan analisis yang unik tentang budaya inovasi pasar dan pengaruhnya terhadap Marketing Strategy dan Business Performance  padaUMKM di Indonesia.

THE ROLE OF BRAND COMMUNITY IDENTIFICATION IN INCREASING RELIGIOUS VALUE CO-CREATION AND CUSTOMER STICKINESS

This study aims to examine the role of Religious Brand Community Identification which is strengthened by Customer Participation in increasing Religious Value co-Creation and Customer Stickiness for religiocentric consumers. As many as 285 respondents were consumers who were involved in the process of purchasing syar'I clothing via an online shop. Structural Equation Model (SEM) is used to analyze data and test empirical models. This study succeeded in proving the role of Religious Brand Community Identification driven by Customer Participation in increasing the intensity of carrying out Religious Value co-Creation and Customer Stickiness. The results of this study can be used by online shops that offer religion-based products to manage the religiocentric market more seriously by consistently strengthening syar'i clothing brands with Islamic values through consumer involvement in sharing knowledge and religious beliefs related to the use of syar'i clothing. . Consumer involvement in strengthening religion-based brands in a virtual community has proven to be a brand glue and a solid barrier against the entry of non-syar'i products. This can be a reason for online shop owners to stick to religious values when designing and offering syar'i clothing. If this causal relationship can be carried out consistently, it will further strengthen the halal ecosystem. This can be a reason for online shop owners to stick to religious values when designing and offering syar'i clothing. If this causal relationship can be carried out consistently, it will further strengthen the halal ecosystem. This can be a reason for online shop owners to stick to religious values when designing and offering syar'i clothing. If this causal relationship can be carried out consistently, it will further strengthen the halal ecosystem. Keyword:Religious Brand Community Identification, Customer Participation, Religious Value co-Creation, Customer Stickiness, Religiocentric