THE CHALLENGES OF BUSINESS OWNERSHIP: A COMPARISON OF MINORITY AND NON-MINORITY WOMEN BUSINESS OWNERS

ABSTRACT Women business owners often face a different set of challenges than those faced by male business owners. Among women business owners, minority women may face a different set of challenges than their non-minority counterparts. Both the actual challenges and the perceptions of such challenges may impact business practices and decisions. The present paper compares the perceptions of challenges faced by minority and non-minority women business owners. We found that minority women business owners often perceived that they faced greater challenges than did non-minority women business owners, even when factors such as the size of the business and the owner's age and education were controlled