Enhancing sustainability marketing strategies in online transactions: a categorical factorization approach

The rapid advancement of internet technology has revolutionised business operations, particularly in the realm of online purchasing. Companies are increasingly embracing online platforms to showcase their products and services, as consumers are drawn to the cost-effectiveness and convenience of online shopping. This study employs Categorical Factor Analysis (FA) to analyse click data from JD.com, with the objective of investigating the relationship between online consumer characteristics and purchase history. The primary focus is to identify the influential factors and latent variables that impact the average transaction value of online orders. The findings of this research highlight the pivotal role played by sustainability marketing strategies, along with other factors such as cognitive quality, financial capacity, group demand levels, and online shopping convenience. Interestingly, the study reveals that the utilization of coupons, often associated with sustainability marketing efforts, may have unintended consequences on overall transaction values. Each identified factor demonstrates a significant 99% level of significance (p<0.01) within the regression analysis. This study contributes valuable insights into online consumer behaviour, emphasising the importance of sustainability marketing strategies in shaping consumer choices and guiding companies in the development of environmentally conscious pricing and allocation strategies

Collaborative driving mode of sustainable marketing and supply chain management supported by metaverse technology

In this article, we aim to explore the relationship between sustainable marketing and supply chain management (SCM) under the background of metaverse technology to realize the sustainable development of enterprises. First, this study deeply studies the influence of metaverse technology on sustainable marketing strategy from the theoretical level. Second, it deeply discusses the integration of digital transformation and sustainable development in SCM. Finally, this study implements a collaborative driving model of sustainable marketing and SCM supported by metaverse. By designing and analyzing the questionnaire on the sustainable performance of enterprises, it is found that SCM, cooperation with customers, investment recovery, sustainable marketing, R&D and design, production, and manufacturing have a significant positive influence on the sustainable performance of enterprises (p<0.01). In addition, the distribution and retail in sustainable marketing negatively impact the sustainable performance of enterprises, and the standardization coefficient is −0.225 (p<0.05). These research results emphasize the importance of sustainable marketing and SCM, which jointly promote enterprises to achieve sustainable performance, and ultimately provide valuable practical guidance for building a sustainable digital economy and contribute to collaborative optimization in enterprise engineering

Sustainable digital marketing under big data: an AI random forest model approach

Digital marketing refers to the process of promoting, selling, and delivering products or services through online platforms and channels using the internet and electronic devices in a digital environment. Its aim is to attract and engage target audiences through various strategies and methods, driving brand promotion and sales growth. The primary objective of this scholarly study is to seamlessly integrate advanced big data analytics and artificial intelligence (AI) technology into the realm of digital marketing, thereby fostering the progression and optimization of sustainable digital marketing practices. First, the characteristics and applications of big data involving vast, diverse, and complex datasets are analyzed. Understanding their attributes and scope of application is essential. Subsequently, a comprehensive investigation into AI-driven learning mechanisms is conducted, culminating in the development of an AI random forest model (RFM) tailored for sustainable digital marketing. Subsequent to this, leveraging a real-world case study involving enterprise X, fundamental customer data is collected and subjected to meticulous analysis. The RFM model, ingeniously crafted in this study, is then deployed to prognosticate the anticipated count of prospective customers for said enterprise. The empirical findings spotlight a pronounced prevalence of university-affiliated individuals across diverse age cohorts. In terms of occupational distribution within the customer base, the categories of workers and educators emerge as dominant, constituting 41% and 31% of the demographic, respectively. Furthermore, the price distribution of patrons exhibits a skewed pattern, whereby the price bracket of 0–150 encompasses 17% of the population, whereas the range of 150–300 captures a notable 52%. These delineated price bands collectively constitute a substantial proportion, whereas the range exceeding 450 embodies a minority, accounting for less than 20%. Notably, the RFM model devised in this scholarly endeavor demonstrates a remarkable proficiency in accurately projecting forthcoming passenger volumes over a seven-day horizon, significantly surpassing the predictive capability of logistic regression. Evidently, the AI-driven RFM model proffered herein excels in the precise anticipation of target customer counts, thereby furnishing a pragmatic foundation for the intelligent evolution of sustainable digital marketing strategies

The multimodal emotion information analysis of e-commerce online pricing in electronic word of mouth

E-commerce has developed rapidly, and product promotion refers to how e-commerce promotes consumers' consumption activities. The demand and computational complexity in the decision-making process are urgent problems to be solved to optimize dynamic pricing decisions of the e-commerce product lines. Therefore, a Q-learning algorithm model based on the neural network is proposed on the premise of multimodal emotion information recognition and analysis, and the dynamic pricing problem of the product line is studied. The results show that a multi-modal fusion model is established through the multi-modal fusion of speech emotion recognition and image emotion recognition to classify consumers' emotions. Then, they are used as auxiliary materials for understanding and analyzing the market demand. The long short-term memory (LSTM) classifier performs excellent image feature extraction. The accuracy rate is 3.92%-6.74% higher than that of other similar classifiers, and the accuracy rate of the image single-feature optimal model is 9.32% higher than that of the speech single-feature model

Artificial intelligence-based human–computer interaction technology applied in consumer behavior analysis and experiential education

In the course of consumer behavior, it is necessary to study the relationship between the characteristics of psychological activities and the laws of behavior when consumers acquire and use products or services. With the development of the Internet and mobile terminals, electronic commerce (E-commerce) has become an important form of consumption for people. In order to conduct experiential education in E-commerce combined with consumer behavior, courses to understand consumer satisfaction. From the perspective of E-commerce companies, this study proposes to use artificial intelligence (AI) image recognition technology to recognize and analyze consumer facial expressions. First, it analyzes the way of human–computer interaction (HCI) in the context of E-commerce and obtains consumer satisfaction with the product through HCI technology. Then, a deep neural network (DNN) is used to predict the psychological behavior and consumer psychology of consumers to realize personalized product recommendations. In the course education of consumer behavior, it helps to understand consumer satisfaction and make a reasonable design. The experimental results show that consumers are highly satisfied with the products recommended by the system, and the degree of sanctification reaches 93.2%. It is found that the DNN model can learn consumer behavior rules during evaluation, and its prediction effect is increased by 10% compared with the traditional model, which confirms the effectiveness of the recommendation system under the DNN model. This study provides a reference for consumer psychological behavior analysis based on HCI in the context of AI, which is of great significance to help understand consumer satisfaction in consumer behavior education in the context of E-commerce

An Evaluation Study on the Level of China's Low-Carbon Manufacturing Based on Factor Analysis

AbstractBased on the absorption of some relevant research results, this paper establishes an evaluation model of the level of China's low-carbon manufacturing and uses the factor analysis method for empirical research. Then it analyses the exist problems of China's low-carbon manufacturing and puts forward some relevant countermeasures and suggestions

Joint Design of Access and Backhaul in Densely Deployed MmWave Small Cells

With the rapid growth of mobile data traffic, the shortage of radio spectrum resource has become increasingly prominent. Millimeter wave (mmWave) small cells can be densely deployed in macro cells to improve network capacity and spectrum utilization. Such a network architecture is referred to as mmWave heterogeneous cellular networks (HetNets). Compared with the traditional wired backhaul, The integrated access and backhaul (IAB) architecture with wireless backhaul is more flexible and cost-effective for mmWave HetNets. However, the imbalance of throughput between the access and backhaul links will constrain the total system throughput. Consequently, it is necessary to jointly design of radio access and backhaul link. In this paper, we study the joint optimization of user association and backhaul resource allocation in mmWave HetNets, where different mmWave bands are adopted by the access and backhaul links. Considering the non-convex and combinatorial characteristics of the optimization problem and the dynamic nature of the mmWave link, we propose a multi-agent deep reinforcement learning (MADRL) based scheme to maximize the long-term total link throughput of the network. The simulation results show that the scheme can not only adjust user association and backhaul resource allocation strategy according to the dynamics in the access link state, but also effectively improve the link throughput under different system configurations.Comment: 15 page

Sum Rate Maximization under AoI Constraints for RIS-Assisted mmWave Communications

The concept of age of information (AoI) has been proposed to quantify information freshness, which is crucial for time-sensitive applications. However, in millimeter wave (mmWave) communication systems, the link blockage caused by obstacles and the severe path loss greatly impair the freshness of information received by the user equipments (UEs). In this paper, we focus on reconfigurable intelligent surface (RIS)-assisted mmWave communications, where beamforming is performed at transceivers to provide directional beam gain and a RIS is deployed to combat link blockage. We aim to maximize the system sum rate while satisfying the information freshness requirements of UEs by jointly optimizing the beamforming at transceivers, the discrete RIS reflection coefficients, and the UE scheduling strategy. To facilitate a practical solution, we decompose the problem into two subproblems. For the first per-UE data rate maximization problem, we further decompose it into a beamforming optimization subproblem and a RIS reflection coefficient optimization subproblem. Considering the difficulty of channel estimation, we utilize the hierarchical search method for the former and the local search method for the latter, and then adopt the block coordinate descent (BCD) method to alternately solve them. For the second scheduling strategy design problem, a low-complexity heuristic scheduling algorithm is designed. Simulation results show that the proposed algorithm can effectively improve the system sum rate while satisfying the information freshness requirements of all UEs

Urban Electric Vehicle Fast-Charging Demand Forecasting Model Based on Data-Driven Approach and Human Decision-Making Behavior

Electric vehicles (EVs) have attracted growing attention in recent years. However, most existing research has not utilized actual traffic data and has not considered real psychological decision-making of owners in analyzing the charging demand. On this basis, an urban EV fast-charging demand forecasting model based on a data-driven approach and human decision-making behavior is presented in this paper. In this methodology, Didi ride-hailing order trajectory data are firstly taken as the original dataset. Through data mining and fusion technology, the regenerated data and rules of traffic operation are obtained. Then, the single EV model with driving and charging behavior parameters is established. Furthermore, a human behavior decision-making model based on Regret Theory is introduced, which comprises the utility of time consumption and charging cost to plan driving paths and recommend fast-charging stations for vehicles. The rules obtained from data mining together with established models are combined to construct the &lsquo Electric Vehicles&ndash Power Grid&ndash Traffic Network&rsquo fusion architecture. At last, the actual urban traffic network in Nanjing is selected as an example to design the fast-charging demand load experiments in different scenarios. The results demonstrate that this proposed model is able to effectively predict the spatio-temporal distribution characteristics of urban fast-charging demands, and it more realistically simulates the decision-making psychology of owners&rsquo charging behavior. Document type: Articl