49 research outputs found

    Optimization of traffic safety facilities in highway tunnels based on driver’s visual perception

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    This paper delves into the optimization of traffic safety facilities within highway tunnels by leveraging the inherent visual perception characteristics of drivers. Grounded in the context of Zhejiang Province’s highway construction, the study draws from practical insights provided by highway tunnel projects within the region. Through a meticulous blend of on-site investigations and empirical experimentation, the research assesses the effectiveness of existing safety installations in highway tunnels. The analysis extends to the exploration of optimizing the design and placement of traffic safety facilities, informed by the distinct visual perception tendencies exhibited by drivers. By amalgamating the insights derived from driver perception and real-world highway tunnel dynamics, the paper proposes a refined and contextually attuned approach to enhancing traffic safety measures. This study not only contributes to the field of transportation engineering but also holds the potential to significantly enhance the overall safety of highway tunnel environments

    eCommerce Consumer Behaviour in Southeast Asia

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    This master’s thesis aims to investigate e-commerce consumer behavior in Southeast Asia, with a focus on identifying online purchase behavior, assessing how different factors could influence online consumer’s perception about perceived risk and trust and proposing possible causes and reasons behind it. To fulfill these goals, the research is constituted of data mining, a quantitative survey and content analysis. The dataset contains half a million transaction records from 385 e-merchants in the ASEAN-6. Secondly, perceived risk and trust towards online shopping in Malaysia, Singapore, and the Philippines were examined by a survey method, with a sample of 124 post-adoption respondents. Lastly, Content analysis on the top 50 online stores in the ASEAN-6 (300 online stores in total) was conducted to study parity and differentiation in terms of service and function offerings. The analysis reveals that conversion rate, average order value, coupon usage and order distribution differs in countries, devices and time. Besides, a positive correlation between purchase intention and attitudes towards online shopping is detected. In contrast, there is a negative correlation between purchase intention and perceived risk. Lastly, recommendations are given to e-commerce companies in the region.This master’s thesis aims to investigate e-commerce consumer behavior in Southeast Asia, with a focus on identifying online purchase behavior, assessing how different factors could influence online consumer’s perception about perceived risk and trust and proposing possible causes and reasons behind it. To fulfill these goals, the research is constituted of data mining, a quantitative survey and content analysis. The dataset contains half a million transaction records from 385 e-merchants in the ASEAN-6. Secondly, perceived risk and trust towards online shopping in Malaysia, Singapore, and the Philippines were examined by a survey method, with a sample of 124 post-adoption respondents. Lastly, Content analysis on the top 50 online stores in the ASEAN-6 (300 online stores in total) was conducted to study parity and differentiation in terms of service and function offerings. The analysis reveals that conversion rate, average order value, coupon usage and order distribution differs in countries, devices and time. Besides, a positive correlation between purchase intention and attitudes towards online shopping is detected. In contrast, there is a negative correlation between purchase intention and perceived risk. Lastly, recommendations are given to e-commerce companies in the region
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