3 research outputs found
Marketing Strategies in the Age of Generics
- Author
- Belizzi Joseph A.
- Cunningham Isabella C. M.
- Dunkin Amy
- Everingham Lyle
- Faria A. J.
- Fingleton Eamonn
- Fitzell Phil
- Guyon Janet
- Heller Walter H.
- Klippel Gene
- Murphy Patrick E.
- Natschke Patricia
- Opinion Research Corp.
- Parks J. L.
- Selling Areas–Marketing Inc. (SAMI)
- Strang Roger A.
- Strang Roger A.
- Williams Morici Jo
- Wilson Thomas W.
- Yoshihara Nancy
- Zbytniewski Jo-Ann
- Zdatny Benjamin
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
The Price Knowledge and Search of Supermarket Shoppers
- Author
- Achabal Dale D.
- Allen J. W.
- Conover Jerry N.
- Dickson Peter R.
- Dickson Peter R.
- Farley John U.
- Freedman Alix M.
- Gurumurthy K.
- Harris Brian F.
- Helson Harry
- Inman J. Jeffrey
- Jacoby Jacob
- McAlister Leigh
- Monroe Kent B.
- Monroe Kent B.
- Nagle Thomas T.
- Quelch John A.
- Raman Kalyan
- Sawyer Alan G.
- Winer Russell S.
- Zbytniewski Jo Ann
- Zeithaml Valarie A.
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
The elderly:Still the “invisible and forgotten” market segment
- Author
- Arnold M. Rose
- Benny Barak
- Betsy D. Gelb
- Bureau of Labor Statistics
- Carole B. Allan
- Charles S. Harris
- Claude R. Martin
- David R. Rink
- Frederick E. Waddell
- Ganesan Visvabharathy
- Howard G. Schutz
- J. Howell
- Jacquelyn Yep
- James F. Engel
- Jeffrey G. Towle
- Jo-Ann Zbytniewski
- John A. Reincke
- John McCann
- Joyanne E. Block
- Kenneth L. Bernhardt
- L. Bucklin
- L. Phillips
- Leon Schiffman
- Leonard L. Berry
- Marry J. Mason
- Mary Annand
- Rena Bartos
- Robert C. Atchley
- Sales and Marketing Management Marketgraph
- Scott Silvenis
- Simmons Media Studies
- U.S. Bureau of the Census
- U.S. Bureau of the Census
- U.S. Bureau of the Census
- Zarrel V. Lambert
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study