9 research outputs found
A Review of Eight Years of Narb Casework: Guidelines and Parameters of Deceptive Advertising
- Author
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Will U.S. companies substantiate advertising claims directly to consumers?
- Author
- Publication venue
- 'Wiley'
- Publication date
- Field of study
Advertising Self-Regulation: True Purpose and Limits
- Author
- Balate Eric
- Boddewyn J. J.
- Boddewyn J. J.
- Boddewyn J. J.
- Boddewyn J. J.
- Burleton Eric
- Carman J. M.
- ECLG (European Consumer Law Group)
- Feldman L. P.
- Garvin D. A.
- Grumbly Th. P.
- Gupta A. K.
- Harris R. G.
- Hirschman A. O.
- Hondius E. H.
- ICC (International Chamber of Commerce)
- Jean J. Boddewyn
- Jones T. T.
- LaBarbera P. A.
- LaBarbera P. A.
- Levin H. J.
- Maitland Ian
- Miracle G. E.
- Moyer M. S.
- Neelankavil J. P.
- Ogilvy and Mather
- Oliver Daniel
- Rijkens Rein
- Streeck Wolfgang
- Thomson Peter
- Wyckham R. G.
- Zanot E. J.
- Zanot E. J.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
A Nationwide Survey of Advertising Students' Attitudes about Advertising
- Author
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
Advertising Clearance Practices of Radio Stations: A Model of Advertising Self-Regulation
- Author
- Armstrong Gary M.
- Avery M. Abernethy
- Colford Steven W.
- Freeman Laurie
- Gordon Richard L.
- Hill Ronald Paul
- LaBarbera Priscilla A.
- Linton Bruce A.
- Linton Bruce A.
- Maddox Lynda M.
- Miracle Gorden E.
- Rogers Martha
- Rotfeld Herbert J.
- Rotfeld Herbert J.
- Rotfeld Herbert J.
- Rotfeld Herbert J.
- Wicks Jan LeBlanc
- Wyckham Robert G.
- Zanot Eric J.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Analyzing and Advancing the State of the Art of Advertising Self-Regulation
- Author
- Aaker David A.
- Armstrong Scott J.
- Arrow Kenneth J.
- Becker Helmut
- Bell Howard H.
- Darling Harry L.
- Gordon Richard L.
- Greyser Stephen A.
- Hummel Robert B.
- Keane John G.
- Krum James R.
- LaBarbera Priscilla
- McKean Roland N.
- Mitchell Jeremy
- Murphy James A.
- O'Conner Neal W.
- Oliver Richard L.
- Preston Ivan L.
- Priscilla A. Labarbera
- Shimp Terence A.
- Shimp Terence A.
- Stern Louis L.
- Stumpf Stephen A.
- Sturdivant Frederick D.
- Thompson Mayo J.
- Welch Wayne A.
- Wilkes Robert E.
- Zanot Eric John
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
The Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in General
- Author
- Bargh J. A.
- Bauer Raymond A.
- Belch George
- Calfee John E.
- Calfee John E.
- Dennison Barbara A.
- Durvasula Srinivas J
- Harris Jennifer L.
- Hyun Seung Jin
- James William L.
- La Ferle Carrie
- Ling Kwek Choon
- Loken Barbara
- Lord Charles G.
- Lutz Richard J
- MacKenzie Scott B.
- MacKenzie Scott B.
- Malt Barbara C.
- McGuire William J.
- Medin Douglas L.
- Mittal Banwari
- Pearson Sarah
- Petrovici Dan
- Phillips Lisa E.
- Pollay Richard W.
- Ratcliff Roger
- Richard J. Lutz
- Rosch Eleanor
- Rosch Eleanor
- Rundus Dewey
- Sharp Byron
- Shavitt Sharon
- Shavitt Sharon
- Sia Tiffiny L.
- Smith Eliot R.
- Smith Eliot R.
- Sternberg Robert J.
- Strack F.
- Taylor Shelley E.
- TNS Media Intelligence
- Truong Yann
- Wilson Timothy D.
- Wright Peter
- Zanot Eric
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Predictors of Advertising Avoidance in Print and Broadcast Media
- Author
- Abernethy Avery M.
- Abernethy Avery M.
- Ainslie Peter
- Bellamy Robert V.
- Berger C. R.
- Clancey Maura
- Cornwell Nancy C.
- Cragan John F.
- Cronin John J.
- Crowley David
- Danaher Peter J.
- Eastman Susan Tyler
- Eastman Susan Tyler
- Ferguson Douglas A.
- Ferguson Douglas A.
- Ferguson Douglas A.
- Haller T. F.
- Heeter Carrie
- Heeter Carrie
- Heeter Carrie
- Heeter Carrie
- Kaplan Barry M.
- Kent Robert J.
- Kneale Dennis
- Krugman Dean M.
- Krugman Dean M.
- Lee Seonsu
- Lin Carolyn A.
- Lin Carolyn A.
- Lin Carolyn A.
- Magazine Publishers of America
- Michael T. Elliott
- Mord Marvin S.
- Moriarty Sandra E.
- Newspaper Advertising Bureau Inc.
- Newspaper Association of America
- Paul Surgi Speck
- Resnik Alan
- Shannon Claude E.
- Stern Bruce L.
- Walker James R.
- Wenner Lawrence A.
- Wenner Lawrence A.
- Yorke David A.
- Zanot Eric
- Zufreyden Fred S.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Attitude toward Location-based Advertising
- Author
- Aalto Lauri
- Anderson James C.
- Bagozzi Richard J.
- Ballard Rebecca
- Bauer Hans H.
- Becker Michael
- Blackwell Gerry
- Bostrom Johan
- Brodt Torsten
- Bruner II Gordon C.
- Campbell Donald T.
- Carat Interactive
- Cho Chang-Hoan
- Clements Tom
- Crowne Douglas P.
- De Reyck Bert
- Ditlea Steve
- Donthu Naveen
- Driscoll Clement
- Ducoffe Robert H.
- Ducoffe Robert H.
- Durand Richard M.
- EC
- Elliott Michael T.
- Fattah Hassan
- FCC
- Fields Lisa
- Fishbein Martin
- Flynn Laisa Reinecke
- Fornell Claes
- Fuller Peter
- Godin Seth
- Gratton Eloïse
- Grossbart Sanford
- Haghirian Parissa
- Hayduk Les A.
- Häkkilä Jonna
- James Dana
- Kaasinen Eija
- Katz James E.
- Kimball Rosemary
- Klaassen Abbey
- Köelmel Bernhard
- Küpper Alex
- Love Steve
- Lutz Richard J.
- McLuhan Marshall
- Mehta Abhilasha
- Mick David Glen
- MMA
- MMA
- Muehling Darrel D.
- Netemeyer Richard G.
- Nysveen HerbjØrn
- Nysveen HerbjØrn
- Oliver Richard W.
- Park Woong Ki
- Parry Tim
- Pedersen Per E.
- Richins Marsha L.
- Rimkus Andrew
- Rogers Everett M.
- Scheier Michael F.
- Shavitt Sharon
- Shimp Terrance A.
- Sirgy M. Joseph
- Srinivasan Srini S.
- Stewart David W.
- Tsang Melody M.
- Vernette Eric
- Zanot Eric J.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study