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11 research outputs found
A Review of Eight Years of Narb Casework: Guidelines and Parameters of Deceptive Advertising
Author
Alexander George
Alexander George
+11 more
Alexander George
Alexander George
Alexander George
Alexander George
Alexander George
Alexander George
Alexander George
Alexander George
Eric J. Zanot
Preston Ivan
Ryan William
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Will U.S. companies substantiate advertising claims directly to consumers?
Author
Coney Kenneth A.
Grady Mark F.
+10 more
Holmes William C.
Nader Ralph
Scammon Debra L.
Sheffet Mary Jane
Shimp Terence A.
Thompson David I.C.
Weiner Lee M.
Woodside Arch G.
Zanot Eric J.
Zoler Jon N.
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref
A Nationwide Survey of Advertising Students' Attitudes about Advertising
Author
Andrews Craig
Bauer Raymond A.
+16 more
Beard Fred
Calfee John E.
Engebretson Joan
Haller Thomas F.
Hanas Jim
Kreshel Peggy J.
Larkin Ernest F.
Maciejewski Jeffrey J.
McCorkle D. E.
Muehling Darrel D.
Murphy Kevin R.
Reid L.
Sandage C.H.
Shavitt Sharon
Wolburg Joyce
Zanot Eric
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
Advertising Self-Regulation: True Purpose and Limits
Author
Balate Eric
Boddewyn J. J.
+31 more
Boddewyn J. J.
Boddewyn J. J.
Boddewyn J. J.
Burleton Eric
Carman J. M.
ECLG (European Consumer Law Group)
Feldman L. P.
Garvin D. A.
Grumbly Th. P.
Gupta A. K.
Harris R. G.
Hirschman A. O.
Hondius E. H.
ICC (International Chamber of Commerce)
Jean J. Boddewyn
Jones T. T.
LaBarbera P. A.
LaBarbera P. A.
Levin H. J.
Maitland Ian
Miracle G. E.
Moyer M. S.
Neelankavil J. P.
Ogilvy and Mather
Oliver Daniel
Rijkens Rein
Streeck Wolfgang
Thomson Peter
Wyckham R. G.
Zanot E. J.
Zanot E. J.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Advertising Clearance Practices of Radio Stations: A Model of Advertising Self-Regulation
Author
Armstrong Gary M.
Avery M. Abernethy
+17 more
Colford Steven W.
Freeman Laurie
Gordon Richard L.
Hill Ronald Paul
LaBarbera Priscilla A.
Linton Bruce A.
Linton Bruce A.
Maddox Lynda M.
Miracle Gorden E.
Rogers Martha
Rotfeld Herbert J.
Rotfeld Herbert J.
Rotfeld Herbert J.
Rotfeld Herbert J.
Wicks Jan LeBlanc
Wyckham Robert G.
Zanot Eric J.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Analyzing and Advancing the State of the Art of Advertising Self-Regulation
Author
Aaker David A.
Armstrong Scott J.
+26 more
Arrow Kenneth J.
Becker Helmut
Bell Howard H.
Darling Harry L.
Gordon Richard L.
Greyser Stephen A.
Hummel Robert B.
Keane John G.
Krum James R.
LaBarbera Priscilla
McKean Roland N.
Mitchell Jeremy
Murphy James A.
O'Conner Neal W.
Oliver Richard L.
Preston Ivan L.
Priscilla A. Labarbera
Shimp Terence A.
Shimp Terence A.
Stern Louis L.
Stumpf Stephen A.
Sturdivant Frederick D.
Thompson Mayo J.
Welch Wayne A.
Wilkes Robert E.
Zanot Eric John
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
How Magazine Articles Portrayed Advertising from 1900 to 1940
Author
Bauer Raymond
Bruce Addington H.
+32 more
Chase Stuart
Coolidge Calvin
Erik L. Olson
Fox Stephen
Friedman Monroe
Fullerton Ronald
Fullerton Ronald
Gould Lawrence
Gross Barbara
Holbrook Morris B.
Hoyt Roger C.
Kassarjian Harold
Krippendorff Klaus
Nunnally Jum C.
Perreault William D.
Pollay Richard W.
Pollay Richard W.
Pollay Richard W.
Pollay Richard W.
Pope David
Pringle Henry F.
Raitt Effie I.
Roosevelt Theodore
Rust Roland T.
Savitt Ronald
Scott Walter D.
Steiner Robert L.
Taylor Frederick W.
Wilkie William
Williams Michael
Wiseman Mark
Zanot Eric
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
The Information Content of Advertising: A Meta-Analysis
Author
Aaker David A.
Al-Deen Hana S. Noor
+38 more
Andrews Frank M.
Assmus Gert
Avery M. Abernethy
Brown Steven P.
Chou Linly
Dowling Grahame R.
Engel James F.
Farley John U.
Farley John U.
Farley John U.
Fay Michael
Franke George R.
George R. Franke
Healey John S.
Hunter John E.
James William L.
Kassarjian Harold H.
Keown Charles
Krippendorff Klaus
Lodish Leonard M.
Martenson Rita
Moon Young Sook
Mueller Barbara
Norton Seth W.
Pasadeos Yorgo
Perreault William D.
Pollay Richard
Pollay Richard
Pollay Richard
Resnik Alan
Sethuraman Raj
Stern Bruce L.
Stern Bruce L.
Stewart David W.
United Nations
Weber Robert P.
Weinberger Marc G.
Zanot Eric
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
The Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in General
Author
Bargh J. A.
Bauer Raymond A.
+42 more
Belch George
Calfee John E.
Calfee John E.
Dennison Barbara A.
Durvasula Srinivas J
Harris Jennifer L.
Hyun Seung Jin
James William L.
La Ferle Carrie
Ling Kwek Choon
Loken Barbara
Lord Charles G.
Lutz Richard J
MacKenzie Scott B.
MacKenzie Scott B.
Malt Barbara C.
McGuire William J.
Medin Douglas L.
Mittal Banwari
Pearson Sarah
Petrovici Dan
Phillips Lisa E.
Pollay Richard W.
Ratcliff Roger
Richard J. Lutz
Rosch Eleanor
Rosch Eleanor
Rundus Dewey
Sharp Byron
Shavitt Sharon
Shavitt Sharon
Sia Tiffiny L.
Smith Eliot R.
Smith Eliot R.
Sternberg Robert J.
Strack F.
Taylor Shelley E.
TNS Media Intelligence
Truong Yann
Wilson Timothy D.
Wright Peter
Zanot Eric
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Attitude toward Location-based Advertising
Author
Aalto Lauri
Anderson James C.
+69 more
Bagozzi Richard J.
Ballard Rebecca
Bauer Hans H.
Becker Michael
Blackwell Gerry
Bostrom Johan
Brodt Torsten
Bruner II Gordon C.
Campbell Donald T.
Carat Interactive
Cho Chang-Hoan
Clements Tom
Crowne Douglas P.
De Reyck Bert
Ditlea Steve
Donthu Naveen
Driscoll Clement
Ducoffe Robert H.
Ducoffe Robert H.
Durand Richard M.
EC
Elliott Michael T.
Fattah Hassan
FCC
Fields Lisa
Fishbein Martin
Flynn Laisa Reinecke
Fornell Claes
Fuller Peter
Godin Seth
Gratton Eloïse
Grossbart Sanford
Haghirian Parissa
Hayduk Les A.
Häkkilä Jonna
James Dana
Kaasinen Eija
Katz James E.
Kimball Rosemary
Klaassen Abbey
Köelmel Bernhard
Küpper Alex
Love Steve
Lutz Richard J.
McLuhan Marshall
Mehta Abhilasha
Mick David Glen
MMA
MMA
Muehling Darrel D.
Netemeyer Richard G.
Nysveen HerbjØrn
Nysveen HerbjØrn
Oliver Richard W.
Park Woong Ki
Parry Tim
Pedersen Per E.
Richins Marsha L.
Rimkus Andrew
Rogers Everett M.
Scheier Michael F.
Shavitt Sharon
Shimp Terrance A.
Sirgy M. Joseph
Srinivasan Srini S.
Stewart David W.
Tsang Melody M.
Vernette Eric
Zanot Eric J.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
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