Delta Hook Technology (Semester Unknown) IPRO 358: DeltaHookTechEnPRO358BrochureF09

During the fall 2009 semester, IPRO 358 plans to continue the development and creation of mock-ups for the Delta Hook Technology (DHT) as well as lay the foundation for a business model for Sparrowhawk, LLC, an early stage company. Sparrowhawk has investigated the concept for an innovative fishing hook that is not currently on the market or ready to be launched. The members of IPRO 358 will work together to design mock-ups of the DHT, test the mock-ups, and determine measures that can be taken to improve the DHT. Subsequent mock-ups will continue to improve based on results of the product testing. Simultaneously, we will be working towards better understanding the consumer’s behavior. This will aid in the determination of the probable distribution channels and the strategies to best use them.Deliverable

Delta Hook Technology (Semester Unknown) IPRO 358: DeltaHookTechEnPRO358FinalReportF09

During the fall 2009 semester, IPRO 358 plans to continue the development and creation of mock-ups for the Delta Hook Technology (DHT) as well as lay the foundation for a business model for Sparrowhawk, LLC, an early stage company. Sparrowhawk has investigated the concept for an innovative fishing hook that is not currently on the market or ready to be launched. The members of IPRO 358 will work together to design mock-ups of the DHT, test the mock-ups, and determine measures that can be taken to improve the DHT. Subsequent mock-ups will continue to improve based on results of the product testing. Simultaneously, we will be working towards better understanding the consumer’s behavior. This will aid in the determination of the probable distribution channels and the strategies to best use them.Deliverable

Delta Hook Technology (Semester Unknown) IPRO 358: DeltaHookTechEnPRO358ProjectPlanF09

During the fall 2009 semester, IPRO 358 plans to continue the development and creation of mock-ups for the Delta Hook Technology (DHT) as well as lay the foundation for a business model for Sparrowhawk, LLC, an early stage company. Sparrowhawk has investigated the concept for an innovative fishing hook that is not currently on the market or ready to be launched. The members of IPRO 358 will work together to design mock-ups of the DHT, test the mock-ups, and determine measures that can be taken to improve the DHT. Subsequent mock-ups will continue to improve based on results of the product testing. Simultaneously, we will be working towards better understanding the consumer’s behavior. This will aid in the determination of the probable distribution channels and the strategies to best use them.Deliverable

Delta Hook Technology (Semester Unknown) IPRO 358: DeltaHookTechEnPRO358FinalPresentationF09

During the fall 2009 semester, IPRO 358 plans to continue the development and creation of mock-ups for the Delta Hook Technology (DHT) as well as lay the foundation for a business model for Sparrowhawk, LLC, an early stage company. Sparrowhawk has investigated the concept for an innovative fishing hook that is not currently on the market or ready to be launched. The members of IPRO 358 will work together to design mock-ups of the DHT, test the mock-ups, and determine measures that can be taken to improve the DHT. Subsequent mock-ups will continue to improve based on results of the product testing. Simultaneously, we will be working towards better understanding the consumer’s behavior. This will aid in the determination of the probable distribution channels and the strategies to best use them.Deliverable

Delta Hook Technology (Semester Unknown) IPRO 358

During the fall 2009 semester, IPRO 358 plans to continue the development and creation of mock-ups for the Delta Hook Technology (DHT) as well as lay the foundation for a business model for Sparrowhawk, LLC, an early stage company. Sparrowhawk has investigated the concept for an innovative fishing hook that is not currently on the market or ready to be launched. The members of IPRO 358 will work together to design mock-ups of the DHT, test the mock-ups, and determine measures that can be taken to improve the DHT. Subsequent mock-ups will continue to improve based on results of the product testing. Simultaneously, we will be working towards better understanding the consumer’s behavior. This will aid in the determination of the probable distribution channels and the strategies to best use them.Deliverable

Delta Hook Technology (Semester Unknown) EnPRO 358: DHTEnPRO358PosterSp10

Recreational fishing is a sizable market, generating over a billion dollars of economic output and providing well over a million American’s with jobs. There are many variations of fishing hooks available that retain the same basic shape and structure, the most popular examples being, the standard J-hook, treble hook and the new “Trokar”, which is “surgically sharpened”. However, there are many limitations associated with existing fishing hooks. One such limitation is that fishing hooks are not able to reliably hold the fish after embedding. Introducing a barb to the hook usually solves this issue, doing so however creates problems when setting the hook and furthermore, barbs can cause damage to the fish during the removal process. Another concern is that contemporary fishing hooks have problems with snagging on nearby rock formations, algae, weeds, or other vegetation in the water.Sponsorship: DHTDeliverable

Delta Hook Technology (Semester Unknown) EnPRO 358: DHTEnPRO358FinalPresentationSp10

Recreational fishing is a sizable market, generating over a billion dollars of economic output and providing well over a million American’s with jobs. There are many variations of fishing hooks available that retain the same basic shape and structure, the most popular examples being, the standard J-hook, treble hook and the new “Trokar”, which is “surgically sharpened”. However, there are many limitations associated with existing fishing hooks. One such limitation is that fishing hooks are not able to reliably hold the fish after embedding. Introducing a barb to the hook usually solves this issue, doing so however creates problems when setting the hook and furthermore, barbs can cause damage to the fish during the removal process. Another concern is that contemporary fishing hooks have problems with snagging on nearby rock formations, algae, weeds, or other vegetation in the water.Sponsorship: DHTDeliverable

Delta Hook Technology (Semester Unknown) EnPRO 358: DHTEnPRO358ProjectPlanSp10

Recreational fishing is a sizable market, generating over a billion dollars of economic output and providing well over a million American’s with jobs. There are many variations of fishing hooks available that retain the same basic shape and structure, the most popular examples being, the standard J-hook, treble hook and the new “Trokar”, which is “surgically sharpened”. However, there are many limitations associated with existing fishing hooks. One such limitation is that fishing hooks are not able to reliably hold the fish after embedding. Introducing a barb to the hook usually solves this issue, doing so however creates problems when setting the hook and furthermore, barbs can cause damage to the fish during the removal process. Another concern is that contemporary fishing hooks have problems with snagging on nearby rock formations, algae, weeds, or other vegetation in the water.Sponsorship: DHTDeliverable

Delta Hook Technology (Semester Unknown) EnPRO 358: DHTEnPRO358MidTermPresentationSp10

Recreational fishing is a sizable market, generating over a billion dollars of economic output and providing well over a million American’s with jobs. There are many variations of fishing hooks available that retain the same basic shape and structure, the most popular examples being, the standard J-hook, treble hook and the new “Trokar”, which is “surgically sharpened”. However, there are many limitations associated with existing fishing hooks. One such limitation is that fishing hooks are not able to reliably hold the fish after embedding. Introducing a barb to the hook usually solves this issue, doing so however creates problems when setting the hook and furthermore, barbs can cause damage to the fish during the removal process. Another concern is that contemporary fishing hooks have problems with snagging on nearby rock formations, algae, weeds, or other vegetation in the water.Sponsorship: DHTDeliverable

Delta Hook Technology (Semester Unknown) EnPRO 358: DHTEnPRO358FinalReportSp10

Recreational fishing is a sizable market, generating over a billion dollars of economic output and providing well over a million American’s with jobs. There are many variations of fishing hooks available that retain the same basic shape and structure, the most popular examples being, the standard J-hook, treble hook and the new “Trokar”, which is “surgically sharpened”. However, there are many limitations associated with existing fishing hooks. One such limitation is that fishing hooks are not able to reliably hold the fish after embedding. Introducing a barb to the hook usually solves this issue, doing so however creates problems when setting the hook and furthermore, barbs can cause damage to the fish during the removal process. Another concern is that contemporary fishing hooks have problems with snagging on nearby rock formations, algae, weeds, or other vegetation in the water.Sponsorship: DHTDeliverable