Defining the Customer Dimension of PLM Maturity

Part 8: Formalization for PLMInternational audienceProduct lifecycle management (PLM) adoption includes very extensive changes in intra- and inter-organizational practices and requires new types of skills and capabilities. A controlled PLM implementation can therefore be very challenging in practice. PLM maturity models, often at least partly based on the thinking of CMM (Capability maturity modeling) can be used to make the implementation of PLM a better approachable and a more carefully planned and coordinated process. Our objective was to enhance current maturity modeling approaches on PLM implementation, and we have argued for and presented a novel PLM maturity dimension, ”customer dimension”, that we consider as an important addition to current PLM maturity models

Investigating the correlation between customer retention programs of CRM and customer retention in e-banking context

In this study, considering different perspectives and concepts about customer relationship management (CRM), we try to investigate the significance of the correlation between each of the customer retention programs of CRM (loyalty programs, customer service, customization, and community) and customer retention. Data from 286 top bank managers of two governmental and two private Iranian bank branches were gathered in a field survey. The results of data analysis show the positive and significant correlation between each of the customer retention programs of CRM and customer retention. The study also finds the most significant correlation between customer service and customer retention. © 2011 Springer-Verlag