Contextual advertising

Contextual advertising entails the display of relevant ads based on the content that consumers view, exploiting the potential that consumers' content preferences are indicative of their product preferences. This paper studies the strategic aspects of such advertising, considering an intermediary who has access to a content base, sells advertising space to advertisers who compete in the product market, and provides the targeting technology. The results show that contextual targeting impacts advertiser profit in two ways: First, advertising through relevant content topics helps advertisers reach consumers with a strong preference for their product. Second, heterogeneity in consumers' content preferences can be leveraged to reduce product market competition, especially when competition is intense. The intermediary has incentives to strategically design its targeting technology, sometimes at the cost of the advertisers. When product market competition is moderate, the intermediary offers accurate targeting such that the consumers see the most relevant ads. When competition is high, the intermediary lowers the targeting accuracy such that the consumers see less relevant ads. Doing so intensifies competition and encourages advertisers to bid for multiple content topics in order to prevent their competitors from reaching consumers. In some cases, this may lead to an asymmetric equilibrium where one advertiser bids high even for the content topic that is more relevant to its competitor. © 2012 INFORMS

Momentum relaxation due to polar optical phonons in AlGaN/GaN heterostructures

Using the dielectric continuum (DC) model, momentum relaxation rates are calculated for electrons confined in quasi-two-dimensional (quasi-2D) channels of AlGaN/GaN heterostructures. Particular attention is paid to the effects of half-space and interface modes on the momentum relaxation. The total momentum relaxation rates are compared with those evaluated by the three-dimensional phonon (3DP) model, and also with the Callen results for bulk GaN. In heterostructures with a wide channel (effective channel width >100 Å), the DC and 3DP models yield very close momentum relaxation rates. Only for narrow-channel heterostructures do interface phonons become important in momentum relaxation processes, and an abrupt threshold occurs for emission of interface as well as half-space phonons. For a 30-Å GaN channel, for instance, the 3DP model is found to underestimate rates just below the bulk phonon energy by 70% and overestimate rates just above the bulk phonon energy by 40% compared to the DC model. Owing to the rapid decrease in the electron-phonon interaction with the phonon wave vector, negative momentum relaxation rates are predicted for interface phonon absorption in usual GaN channels. The total rates remain positive due to the dominant half-space phonon scattering. The quasi-2D rates can have substantially higher peak values than the three-dimensional rates near the phonon emission threshold. Analytical expressions for momentum relaxation rates are obtained in the extreme quantum limits (i.e., the threshold emission and the near subband-bottom absorption). All the results are well explained in terms of electron and phonon densities of states

Resonant Tunneling through double-bended Graphene Nanoribbons

We investigate theoretically resonant tunneling through double-bended graphene nanoribbon structures, i.e., armchair-edged graphene nanoribbons (AGNRs) in between two semi-infinite zigzag graphene nanoribbon (ZGNR) leads. Our numerical results demonstrate that the resonant tunneling can be tuned dramatically by the Fermi energy and the length and/or widths of the AGNR for both the metallic and semiconductor-like AGNRs. The structure can also be use to control the valley polarization of the tunneling currents and could be useful for potential application in valleytronics devices.Comment: 4 pages, 4 figure

Characteristic analysis of a flash flood-affected creek catchment using LiDAR-derived DEM

Flooding occurred across a large area of southern and central Queensland in December 2010 and January 2011. Intense rainfall over the Gowrie Creek catchment caused severe flash flooding through the Toowoomba CBD (Central Business District) on the afternoon of Monday, 10 January 2011, taking lives and damaging the community. Flash floods are sudden and unexpected floods that arise from intense rainfall, generally over a small, steep catchment area. Smaller and steeper catchments have shorter critical storm duration, and they respond more quickly to rainfall events. The resulting flood wave is characterized by very high water flows and velocities and abrupt water level rises, leading to extremely hazardous conditions. Effective flash flood forecasting for specific locations is a big challenge because of the behaviour of intense thunderstorms. A flash flood forecasting and warning system calls for accurate spatial information on catchment characteristics. A high-resolution DEM is a key spatial dataset for the characterization of a catchment to design possible flood mitigation measures. The characteristics of a catchment have a strong influence on its hydrological response. The nature of floods is dependent on both the intensity and duration of the rainfall and the catchment characteristics such as catchment area, drainage patterns and waterway steepness. Therefore, analysis of catchment characteristics is critical for hydrologic modelling and planning for flood risk mitigation. The analysis of catchment characteristics can support hydrological modelling and planning for flood risk mitigation. For example, the shape indices of sub-catchments can be used to compare the hydrological behaviour of different subcatchments. The longitudinal profiles of the creeks illustrate the slope gradients of the waterways. A hypsometric curve for each sub-catchment provides an overall view of the slope of a catchment and is closely related to ground slope characteristics of a catchment. Airborne light detection and ranging (LiDAR), also referred to as airborne laser scanning (ALS), is one of the most effective means of terrain data collection. Using LiDAR data for generation of DEMs is becoming a standard practice in the spatial science community. This study used airborne LiDAR data to generate a high-resolution DEM for characteristic analysis of Gowrie Creek catchment in Toowoomba, Queensland, Australia, which was affected by a flash flood in January 2011. Drainage networks and sub-catchment boundaries were extracted from LiDAR-derived DEM. Catchment characteristics including sub-catchment areas and shape indices, longitudinal profiles of creeks and hypsometric curves of sub-catchments were calculated and analysed

Tunnelling Effect and Hawking Radiation from a Vaidya Black Hole

In this paper, we extend Parikh' work to the non-stationary black hole. As an example of the non-stationary black hole, we study the tunnelling effect and Hawking radiation from a Vaidya black hole whose Bondi mass is identical to its mass parameter. We view Hawking radiation as a tunnelling process across the event horizon and calculate the tunnelling probability. We find that the result is different from Parikh's work because $\frac{dr_{H}}{dv}$ is the function of Bondi mass m(v)