1 research outputs found
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
- Author
- A Aizawa
- A Kobsa
- A McAfee
- AD Greshoff
- AK Kohli
- AL Montgomery
- AL Strauss
- Ashutosh Dixit
- AV Bodapati
- B Boehm
- B Chaib-Draa
- B Menguc
- BG Glaser
- BG Glaser
- BJ Jaworski
- BPS Murthi
- C Goulding
- C Moorman
- C-C Huang
- CF Köhler
- D Iacobucci
- D Peppers
- D-N Chen
- DC Smith
- DJ Reibstein
- DJ Teece
- DL Hoffmann
- DL Zahay
- DR Hansen
- DW Stewart
- EK Clemons
- EM Olson
- EM Rogers
- FM Bass
- G Day
- G Iyer
- G Morgan
- G Pant
- GJ Tellis
- GL Frazier
- GL Frazier
- GL Urban
- H Liberman
- H Sujan
- IA Goldberg
- J Bakos Yannis
- J Tanimoto
- J-H Chang
- JB Barney
- JC Abegglen
- JC Narver
- JG Lynch Jr
- JL Johnson
- JM Figueiredo De
- JW Taylor
- K Binmore
- K Diehl
- K Zhao
- KD Antia
- KM Eisenhardt
- KP Wiedmann
- L Titkov
- M Dubosson-Torbay
- M Fasli
- M Wooldridge
- Mayukh Dass
- MB Beverland
- MD Smith
- MD Smith
- ME Porter
- MN Huhns
- N Vulkan
- P Festa
- P Kotler
- P Maes
- PH Schurr
- PM Senge
- PN Hodgdon
- PR Varadarajan
- R Deshpande
- R Glazer
- R Grewal
- Rajshekar G. Javalgi
- RG Bace
- RH Guttman
- RR Sinkovics
- RT Rust
- RT Rust
- RT Rust
- RW Palmatier
- S Balasubramanian
- S Franklin
- SB MacKenzie
- SD Hunt
- V Kumar
- V Kumar
- V. Kumar
- W-Y Liang
- Y Chen
- YP Sheng
- Z Němacová
- Z Zhu
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study