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5 research outputs found

Quantifying Nation Equity with Sales Data: A Structural Approach

Author: A Goldfarb
A Nagashima
A Nevo
A Petrin
B Kiene
B L Bayus
B R Gordon
C Obermiller
D Besanko
D Maheswaran
D Maheswaran
D Maheswaran
G Botschen
G Dyer
J Chu
J Chu
J G Klein
J G Klein
J-B E M Steenkamp
Junhong Chu
K L Keller
K Sudhir
K-L Hui
M S Goeree
N-H Kang
P Chandon
P K Chintagunta
P W J Verlegh
R A Peterson
R Batra
R Brenkers
R D Schooler
R D Schooler
R Edelstein
R W Cotterill
S A Ahmed
S Askegaard
S B Villas-Boas
S Berry
S C Choi
S Evenett
S Samiee
T Erdem
T Shimp
W H Greene
W J Bilkey
W J Mcewen
W Kang
W-K Li
Z G�rhan-Canli
Publication venue: 'Elsevier BV'
Publication date: 01/01/2012
Field of study

The Asymmetric Effects of Positive or Negative Experiences with an Extension on Low- vs. High-Equity Parent Brands: A Microtheoretical Notion

Author: A C Nielsen
A G Evans
B Loken
B Loken
B Weiner
C Kim
D A Sheinin
D Urbig
F V�lckner
F V�lckner
H Bless
Hans Baumgartner
Higgins
J A Dimasi
J B Romeo
J Feldman
J Skowronski
K L Keller
K L Keller
K L Keller
Kunter Gunasti
L Johnston
L M Sloot
M Ding
M E J Masson
M K Brady
M L Ray
M L Roehm
M Montoya-Weiss
M Rothbart
M Zimmer
P Herr
R Ahluwalia
R Bolton
R Cooper
R K Merton
R L Hess
R M Abrantes-Metz
R Oliver
R T Rust
R Weber
S Choi
S Czellar
S Fiske
S Fiske
S J Milberg
S Sood
S Tax
T J Brown
T S Robertson
V Lane
Z G�rhan-Canli
Z Kunda
Publication venue: 'Elsevier BV'
Publication date: 01/01/2016
Field of study

Exploring the Dynamics of Antecedents to Consumer-Brand Identification with a New Brand

Author: --- Brown
--- Johar
--- Macinnis
--- Rao
---&amp
---&amp
--- ---, --- Eisingerich
A H Maslow
A Reed
A Rindfleisch
B A Walker
B B Gardner
B Cbi1.
B E Ashforth
B Mittal
B Schneider
Babak Hayati
C Agustin
C B Bhattacharya
C Homburg
C W Park
Cbi Affective
Cbi Evaluative
Cbi2
D A Aaker
D B Holt
D G Mick
D Katz
D Oyserman
D Rousseau
E J Arnould
F Herzberg
F Houston
F Mael
G J Tellis
G Levinger
H Baumgartner
H J Schau
H Tajfel
J B E M Steenkamp
J E Dutton
J E Escalas
J E Swan
J G Maxham
J L Aaker
J N Sheth
Janet M Dukerich
K B Henry
K Gielens
K L Keller
L J Cronbach
M A Hogg
M Ahearne
M Bergami
M G Pratt
M G Wolf
M J Sirgy
M Stephen
Michael Ahearne
Niels Schillewaert
P Lecky
P N Golder
Perceived Quality
R Elliott
R G Netemeyer
R P Bagozzi
R W Belk
Ryan Mullins
S D Jap
S Fournier
S Kuenzel
S L Vargo
S S Kleine
S Shavitt
S Stryker
S W Raudenbush
Self-Brand
Son K. Lam
T A B Snijders
T D Donavan
T Erdem
T J Brown
V A Zeithaml
W B Dodds
Z G�rhan-Canli
Z Kunda
Publication venue: 'Elsevier BV'
Publication date: 01/01/2012
Field of study

Branding Access Offers: The Importance of Product Brands, Ownership Status, and Spillover Effects to Parent Brands

Valuing Brand Collaboration: Evidence From a Natural Experiment

Author: A Ainslie
A Besharat
A C Brooks
A M Levin
A Mele
A Nevo
A Nevo
A Nevo
A R Rao
A R Rao
A Sweeting
B A Seaman
B J Bronnenberg
B L Connelly
B L Simonin
B Loken
B S Frey
B Shapiro
B Shen
B Shen
Bradley Shapiro
C Davidson
C E Fee
C Peters
C R Knittel
C W Park
D Ackerberg
D Focarelli
D Raval
D Seno
D Throsby
G A Withers
G Fabrikant
G M Andrade
G S Carpenter
G S Crawford
H Vasconcelos
I P Levin
J Eliashberg
J H Gapinski
J H Gapinski
K L Keller
K Werck
L Lvy-Garboua
L Lvy-Garboua
M Gentzkow
M Igami
M Mazzeo
M Wedel
M Zieba
P A Pathak
P A Pathak
P Davis
P E Todd
P K Chintagunta
P Leslie
Palgrave Macmillan
R B Ekelund
R C Blattberg
R N Borkovsky
R Sethuraman
R Van Der Lans
R Yan
S Berry
S Berry
S Samu
S T Berry
Sanjog Misra
T Blackett
T G Moore
T Geylani
T Kosyakova
T Wollmann
The Elsevier
V R Rao
V Swaminathan
Y Fan
Y Fan
Y Ma
Y Yang
Yewon Kim
Z G�rhan-Canli
Publication venue: 'Elsevier BV'
Publication date: 01/01/2019
Field of study

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