Business trends (emerging business models)

Coming from public transit and combustion engine driven individual transportation, new technologies will foster future business opportunities in urban mobility. This work elaborates on these business models, paying special attention to customer value propositions as the customers' acceptance is probably the most critical success factor. Covering the big topics mobility needs, communication technologies as well as environment and energy, business trends like personal rapid transit, car sharing and e-mobility are closely examined. From this analysis it is concluded that the demand for individual and flexible means of transportation that compromise neither with environmental pollution nor with convenience rises