Tobacco advertising

Tobacco advertising involves a variety of media formats (i.e., print, radio, television, billboards, point-of-sale, movie placement, Internet or social media, direct mail) and applies multiple persuasive tactics (e.g., visual appeal, sex appeal, masculinity and femininity cues, celebrity endorsement, motivational appeal) to encourage tobacco purchase and use. Scientific evidence points to the association between exposure to tobacco advertisements and subsequent increases in tobacco use. Due to the health risks of tobacco use, especially for youth, tobacco advertising is among the most regulated types of advertising. Globally, empirical research found that comprehensive tobacco advertising bans can reduce tobacco consumption, whereas partial tobacco advertising bans will have little or no effect as manufacturers may turn to non-banned media formats of advertisements. Other factors, such as transnational tobacco advertising, promotion and sponsorship, as well as electronic word-of-mouth (eWOM) enabled by the Internet, social media, and mobile communication, also pose additional challenges to health communication programs in tobacco control and prevention. This entry consists of five sections: (i) tobacco products and health risks, (ii) tobacco advertising and persuasive tactics, (iii) regulatory activities, (iv) anti-tobacco health communication, and (v) implications for health communication.Accepted manuscrip

Rejoinder

Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/134939/1/insr12181.pdfhttp://deepblue.lib.umich.edu/bitstream/2027.42/134939/2/insr12181_am.pd

Posterior Inference in Bayesian Quantile Regression with Asymmetric Laplace Likelihood

Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/135059/1/insr12114.pdfhttp://deepblue.lib.umich.edu/bitstream/2027.42/135059/2/insr12114_am.pd

An Uncertain QFD Approach for the Strategic Management of Logistics Services

Due to customers’ growing concern about logistics performances related to products, logistics service increasingly contributes to the core competence of an enterprise or product, which calls an appropriate tool to develop effective strategic actions to improve logistics performances and gain customer satisfaction. Therefore, an uncertain quality function deployment (QFD) approach for selecting the most effective strategic actions in terms of efficiency to meet the customer requirements is developed in this paper, which integrates uncertainty theory into the traditional QFD methodology in order to rationally deal with imprecise information inherently involved in the QFD process. The framework and systematic procedures of the approach are presented in the context of logistics services. Specifically, the calculations for the prioritization of strategic actions are discussed in detail, in which uncertain variables are used to capture the linguistic judgements given by customers and experts. Applications of the proposed approach are presented as well for illustration