Recovery of Destinations: An Examination Using the Tourism Area Life Cycle

In mature market, many destinations are sluggish growth. However, some destinations experience significant increases in visitors. This study examines the factors affecting the recovery and decline of destinations in Japan as an example of mature market. First, we analyze in term of the relation between destination and market (H0a), then, focus on destination itself (H0b/H0c). Using the framework of the tourism area life cycle (TALC), we found that destinations effectively respond to market trends and they can recover from stagnant growth. We also found that a change in the size and market share (in terms of individual or group visitors) of a destination is not relevant to the change in visitor’s number of the destination

Tourists’ novelty and familiarity: Their effects on satisfaction and destination loyalty

Novelty and familiarity play a important role in tourists’ perception, and these have been treated as opposite concepts for a long period. However, in recent cognitive neuroscience literature, it is suggested that novelty and familiarity are distinct concepts, which independently influence consumer behavior (Shimojo, 2008). On this basis, this study aimed to examine the difference between the effects of novelty and familiarity on satisfaction and destination loyalty. The results reflected their different roles. Both novelty and familiarity contribute to destination loyalty. Meanwhile, only novelty has an effect on the formation of satisfaction. It can be inferred that tourists want to experience new things in familiar destinations. Managerial implications are also discussed briefly