The roles of values, environment self-identity, and social norms on personal norms and eco-friendly apparel purchasing behavior

This study empirically investigated relationships among values, identity, and personal norms. In addition, we analyzed the roles of environmental self-identity as a mediator between values and personal norms. The theory of normative suggests that descriptive and injunctive norms, that influence an individual\u27s belief and behavior differently. Thus, we hypothesized that descriptive norms and injunctive norms are positively related to consumers\u27 eco-friendly apparel purchasing behavior. Results of three regression analyses using a total of 292 US adult participants showed that bio-altruistic values and egoistic values are related to environmental self-identity. Moreover, we found that the relationship between bio-altruistic values and personal norm and between egoistic values and personal norms were fully mediated by environmental self-identity. This suggests that values need to be linked to self in order to be influential in apparel choices made by US consumers. Also, descriptive norms influenced personal norm, which in turn influenced eco-friendly apparel purchasing behavior

Understanding the Importance of Visual Merchandising on Store Image and Shopper Behaviours in Home Furnishings Retail Setting

The present study attempts to identify the important visual merchandising factors and examine the relationships of those factors with store images and shopper behaviours in the context of home furnishings retail setting. Factor analysis was employed to identify dimensions of the importance of visual merchandising and correlation analyses were implemented to examine the relationships among the variables in this study. Of four store image dimensions, Store Environment was significantly related to Layout/Organization and Creative/Inspirational Coordination factors of visual merchandising. New Style/Trend Information aspect of store image was significantly related to Window/Merchandise Display and Creative/Inspirational Coordination of visual merchandising factors. Merchandise Assortment construct of store image was significantly related to Layout/Organization and Creative/Inspirational Coordination aspects of visual merchandising. Appealing Exhibition dimension of store image was significantly related to Layout/Organization and Creative/Inspirational Coordination aspects of visual merchandising. Among five constructs, creative/inspirational coordination of the store was significantly and positively related to visit frequency. However, none of the importance of visual merchandising constructs was correlated to either amount of time spent shopping or the number of items purchased at one time shopping at home furnishings store. Based on the findings of the study, discussions and implications were provided. Key words: home furnishings retail store, visual merchandising, store image, shopper behaviours

The Impact of Service Recovery Communication Channel on Perceived Quality of Service Recovery and Consumer Behavior

Consumers often encounter service failure, which consequently leads to consumer dissatisfaction, negative word-of-mouth, and the collapse of consumer loyalty (Kuo & Wu, 2012). As the critical negative impact of service failure has been revealed, service recovery—the process to solve consumer problems as a result of service failure (Miller, Craighead, & Karwan, 2000)—has recently been considered a crucial marketing strategy for researchers and service providers in maintaining customers relationships (Maxham, 2001). This study primarily aims to identify effective service recovery processes that positively influence consumer satisfaction, word-of-mouth intention, and loyalty intention based on the disconfirmation paradigm theory

The Effects of Customer Age on Service Recovery Evaluation Process in Retail

As consumers are becoming more demanding and are responding to service providers\u27 failures in more negative ways, it is imperative to understand the impact of service failure and the importance of service recovery. Thus, researchers have examined customers\u27 process of evaluating service recovery, but customers\u27 personal characteristics have not been considered as relevant factors. Thus, this study investigates the effects of customer age on the customer service recovery evaluation process including service failure severity, service recovery expectations, perceived justice, and perceived emotions toward service recovery. The results showed that customer age significantly affects customer perception of service failure severity and service recovery expectations that they have before they received any service recovery activities, but customer age does not affect customers\u27 perception and evaluations after they received service recovery. Thus, companies should carefully consider customer age in order to meet their expectations and demands so as to compensate their loss and solve any problems caused by the service failure

Factors Influencing Purchase Intention toward Luxury Fashion Brands

Little research on luxury goods consumption has been conducted in social contexts with individualistic Western young adult consumers. Thus, this study aims to investigate relationships between influential factors and purchase intentions toward luxury fashion brands and to determine whether or not competitiveness as an individual trait moderates these relationships

Case Study Of U.S. Cotton Textile Industry

Ever since its introduction to the United States, cotton has played an important role in the U.S. economy and its position in the international market. The success of cotton production in the U.S. has, in the past, served as a major boost for the American economy and a catalyst for industrial improvements and inventions. However, the global market for cotton fibers and cotton-based textile products has undergone a few changes over the past decades. Competition surrounding cotton has placed the industry under pressure and intense competition among the largest producers such as China, India, and Pakistan. Due to the increased competition of the cotton production and international trade of cotton in the global market alongside the decreased production of textile products, the U.S. cotton industry had to look beyond its own borders to meet the demands of the global textile market. The purpose of this paper is to examine and discuss the important issues raised in the U.S. cotton textile industry and to look for the future of this industry. The case can be used as a tool to stimulate a critical evaluation of the industry and to facilitate discussion about the potential strategies to make the industry viable

The roles of values, environment self-identity, and social norms on personal norms and eco-friendly apparel purchasing behavior

This study empirically investigated relationships among values, identity, and personal norms. In addition, we analyzed the roles of environmental self-identity as a mediator between values and personal norms. The theory of normative suggests that descriptive and injunctive norms, that influence an individual's belief and behavior differently. Thus, we hypothesized that descriptive norms and injunctive norms are positively related to consumers' eco-friendly apparel purchasing behavior. Results of three regression analyses using a total of 292 US adult participants showed that bio-altruistic values and egoistic values are related to environmental self-identity. Moreover, we found that the relationship between bio-altruistic values and personal norm and between egoistic values and personal norms were fully mediated by environmental self-identity. This suggests that values need to be linked to self in order to be influential in apparel choices made by US consumers. Also, descriptive norms influenced personal norm, which in turn influenced eco-friendly apparel purchasing behavior.</p

Factors Influencing Purchase Intention toward Luxury Fashion Brands

Little research on luxury goods consumption has been conducted in social contexts with individualistic Western young adult consumers. Thus, this study aims to investigate relationships between influential factors and purchase intentions toward luxury fashion brands and to determine whether or not competitiveness as an individual trait moderates these relationships.</p

The Impact of Service Recovery Communication Channel on Perceived Quality of Service Recovery and Consumer Behavior

Consumers often encounter service failure, which consequently leads to consumer dissatisfaction, negative word-of-mouth, and the collapse of consumer loyalty (Kuo & Wu, 2012). As the critical negative impact of service failure has been revealed, service recovery—the process to solve consumer problems as a result of service failure (Miller, Craighead, & Karwan, 2000)—has recently been considered a crucial marketing strategy for researchers and service providers in maintaining customers relationships (Maxham, 2001). This study primarily aims to identify effective service recovery processes that positively influence consumer satisfaction, word-of-mouth intention, and loyalty intention based on the disconfirmation paradigm theory.</p