12 research outputs found
Does loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations
No full text10.1509/jmkr.2005.42.4.495Journal of Marketing Research424495-50
Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size
No full text10.1016/j.ijresmar.2011.02.003International Journal of Research in Marketing282102-108IJRM
Affect, appraisal, and consumer judgment
No full text10.1086/422119Journal of Consumer Research312412-42
Suppressing feelings: A double-edged sword to consumer judgment and choice
No full text10.1016/j.jcps.2009.04.004Journal of Consumer Psychology193427-43
Effect of NaOH Mercerization on the Crosslinking of Ramie Yarn Using 1,2,3,4-Butanetetracarboxylic Acid
No full text
