Opportunities, Challenges and Countermeasures of Enterprise Marketing in the new media era

With the continuous improvement of the level of electronic data and network technology, the new media industry based on electronic data technology is gradually emerging. The new media is accepted and used by more and more people with its many advantages. The new media marketing is the inevitable choice of scientific and technological progress in the new era. The new media not only diversifies the way enterprises publicize their brands, but also reduces the success of marketing. The new media makes communication with consumers more interactive, which is conducive to achieving more effective communication effect. Through the new media, enterprises can achieve more interaction with audiences and collect more feedback information. The new media marketing allows consumers to occupy a dominant position. In this era that advocates experience, participation and individuation, consumers’ personalized needs are more easily satisfied. This paper mainly discusses the concept and characteristics of the new media, which not only brings new opportunities to enterprise marketing, but also brings some problems and challenges to enterprises. In this regard, this paper puts forward the corresponding countermeasures of enterprise marketing in the new media era to provide reference for relevant enterprises or merchants to carry out marketing

Analysis on the Path of Enterprise Management Innovation under the New Normal

In recent years, with the development of the global economy, the pressure of competition between enterprises is increasing. Both the old and the new enterprises should be aware of their own problems in management. In order to stand firm in the market competition, improving management can better ensure the long-term competition in the market. With the constant changes of the economic situation and the increasingly fierce market competition, some problems in the management of enterprises are becoming more and more prominent, and it is necessary to constantly strengthen the management innovation, which is a very urgent and realistic problem that should be considered. Market economy competition is extremely fierce, enterprises should strengthen internal management and control, through management innovation to stimulate the vitality of enterprises. Under the condition of the new normal, set up the sound management rules and regulations, establishing good image of foreign, according to the market development trend, grasp the market change rule, update management idea, adhere to the management mode of keeping pace with The Times, improve enterprise management level and their competitiveness, promote sustainable development of enterprises. Improved management can better ensure the long-term competition in the market. With the constant change of economic situation and the increasingly fierce market competition, some problems in enterprise management are becoming more and more prominent. How these modern enterprises in the new era can effectively run their businesses to achieve an increasingly stable life is a very urgent and realistic issue that should be considered. This paper takes enterprise management innovation under the new normal as the starting point, points out the existing problems of enterprise management under the new normal, analyzes the necessity of management innovation, and carries on the feasibility analysis of the innovation path of enterprise management

Research on the “Phenomenon of Isolated Island” of Modern Society Development and the Governing Pathways of Enterprise Business Environment

With the development of society, various “phenomenon of isolated island” appear in social activities, such as “Scenic spot isolated island”, “cultural isolated island”, “economic isolated island”, “market isolated island”, “information isolated island” and so on. “Phenomenon of isolated island” causes a series of harm to the society, such as “system isolated island”, “business isolated island”, “data isolated island”, “management and control isolated island”, etc. Each department operates independently, resources and information cannot be shared, which increases the internal communication cost of enterprises and affects the work efficiency. It has a negative impact on both social and economic development. It is necessary to study the isolated phenomenon of isolated island in depth.The main reason for the “phenomenon of isolated island” is that there is no mechanism of interest sharing and action coordination among the cooperative subjects. There are both internal and external reasons. From the formation process, the interaction of technology, policy, economy, culture and other factors is the main reason for the formation of “phenomenon of isolated island”.In view of this situation, this paper explains the meaning of “phenomenon of isolated island”, analyzes the generation, existing problems and harm of “phenomenon of isolated island”, summarizes the research status of “phenomenon of isolated island”, and finally puts forward countermeasures and paths of “phenomenon of isolated island”, hoping to provide helpful help to social governance and economic development

Effects of tributyrin supplemented in a high-soybean meal diet on the growth performance and intestinal histopathology of juvenile <em>Scophthal musmaximus</em> L.

This study was conducted to evaluate the influence of tributyrin (TB) supplemented in diet on the growth, feed utilization and intestinal health of turbot (Scophthalmus maximus L.). Four experimental diets were formulated with TB at 0 mg/kg, 100 mg/kg, 200 mg/kg and 300 mg/kg levels respectively. A total of 2016 turbot (initial body weight: 31.22±0.05g) were randomly distributed into 12 tanks and fed the corresponding diets for 70d. Results showed that fish in 100 mg/kg group had significantly higher weight gain rate (WGR) and specific growth rate (SGR) than that in other groups (P0.05). There was no significant difference in intestinal superoxide dismutase (SOD) activities and intestinal malonaldehyde (MDA) contents among all treatments (P>0.05), while the highest SOD activity and the lowest MDA content were found in 100 mg/kg group. The height of intestinal fold in 100 mg/kg treatment was significantly higher than that in other groups (P0.05). The present study suggested that 100 mg/kg TB inclusion level was recommended in the diets of turbot to promote the growth and improve the intestinal morphology structure and health in turbot

Study on the cultivating Model Innovation of internationalized talents from the perspective of “integration of production and education”

The Promulgation of the policy of "integration between industry and education ", local colleges and universities has changed the talent training mode. This requires universities to carry out reform and innovation in the cultivation of talents (especially Internationalized talents). This paper analyzes the demand types of local Internationalized talents, Combined with the problems existing in the management of innovative talents and Internationalized talents training in colleges and universities, Put forward the new train of thought of extrovert talent training, so as to promote the organic integration of industrial development and college education, which has certain reference value and practical significance to Actively promote "combination of industry and Education, combination of work and Study". Based on the analysis of the needs of Chinese internationalized people, this paper puts forward the demand types of Internationalized talents, and the training elements, objectives, modes and countermeasures of Internationalized talents. This paper gives a basic definition of extraverted talents and summarizes several types of extraverted talents. At the same time, on the basis of analyzing the needs of Chinese internationalized people, this paper puts forward the demand types of Internationalized talents, and puts forward the training elements, objectives, models and countermeasures of Internationalized talents

Injection Molding and Sintering of ZrO2 Ceramic Powder Modified by a Zirconate Coupling Agent

Ceramic injection molding is a near-net shape-processing technique, producing ceramic components with low tooling costs and complex shapes. In this paper, ZrO2 ceramics with high loading content in the green part were prepared by powder modification using zirconate coupling agent, injection molding and sintering, which benefited decreasing the usage of binders and deformation of ceramics. The rheological characteristics of feedstocks, densities, microstructures and mechanical properties of green and sintered parts with the different coupling media and sintering temperatures were studied. The results showed that the addition of a zirconate coupling agent with ethanol medium obviously increased the flowability of feedstocks and benefited achieving the green parts with high powder loading (86.5 wt.%) and bending strength (12.9 MPa) and the final unbroken ceramics. In addition, the sintering temperatures from 1500&ndash;1575 &deg;C had no significant effects on the density, hardness, and surface morphology of the ceramic samples. However, the bending strength increased and some large grains with transgranular fracture occurred on the fractural surface at the sintering temperature of 1575 &deg;C

Carbothermal Reduction Synthesis of Aluminum Nitride from Al(OH)3/C/PVB Slurries Prepared by Three-Roll Mixing

Polyvinyl butyral (PVB) was used in the Al(OH)3/carbon black/ethanol slurries by the three-roll mixing to prepare AlN powder using the carbothermal reduction–nitridation (CRN) process in the experiments. The effects of PVB addition on the synthesis of AlN powder were studied by viscosity, tap density, XRD, SEM and TG measurements. The results showed that the PVB layer covering on the surface of Al(OH)3 particles reduced the viscosity of Al(OH)3/carbon/ethanol slurry and increased the dispersion homogeneity of Al(OH)3/carbon raw powder. The tap densities of the Al(OH)3/carbon mixtures after three-roll milling could be increased with the increase in PVB addition. In the CRN process, most of the PVB covering Al(OH)3 particles evaporated and supplied the passage for nitrogen removal to the particles. Based on the experimental data, the role of PVB on the mixing and CRN process was discussed

Effect of chloride ion on crystalline phase transition of iron oxide produced by ultrasonic spray pyrolysis

Ultrafine spherical Fe2O3 powders with controllable morphology and crystal phase were synthesized by ultrasonic spray pyrolysis. In this experiment, we chose three common ferric salts (Fe(NO3)(3)center dot 9H(2)O, FeSO4 center dot 7H(2)O or FeCl2 center dot 4H(2)O) as precursor solution and regulated the concentration of chlorine ion (Cl-) in precursor solution to produce Fe2O3 particles. The morphology, crystal structure and magnetic property of prepared Fe2O3 particles were examined by scanning electron microscopy (SEM), X-ray diffraction (XRD) and Vibrating sample magnetometer (VSM). The diameter of the obtained Fe2O3 products ranged from 0.2 to 2 mu m. And the product obtained from FeCl2 precursor solution was magnetic, which was composed of hexagonal alpha-Fe2O3 and cubic gamma-Fe2O3 from XRD results. We also calculated the weight percent of alpha-Fe2O3 and gamma-Fe2O3 in the product through XRD quantitative analysis. However, with the addition of Cl- in Fe(NO3)(3) or FeSO4 precursor solution, the products turned from non-magnetic to magnetic, whose pure alpha-Fe2O3 phase became to alpha-Fe2O3 and gamma-Fe2O3 multi-phase. Besides, the weight percent of gamma-Fe2O3 and the amount of M-s increased with the Cl- concentration in precursor solution improving. According to the research, it can be inferred that the presence of Cl- inhibits the phase transition of gamma-Fe2O3 to alpha-Fe2O3 at high temperature. (C) 2018 The Society of Powder Technology Japan. Published by Elsevier B.V. and The Society of Powder Technology Japan. All rights reserved

Double Exchange Interaction Between Mn3+ and Ru4+ Ions in La1-x Sr (x) Mn1-x Ru (x) O-3

To study the magnetic interaction between Mn3+ and Ru4+, we designed and synthesized a series of samples La1-x Sr (x) Mn1-x Ru (x) O-3 (0 a parts per thousand currency signx a parts per thousand currency sign 0.80), in which Mn and Ru ions remain as Mn3+ and Ru4+, respectively. The structural, magnetic, and transport properties of polycrystalline La1-x Sr (x) Mn1-x Ru (x) O-3 (0 a parts per thousand currency signx a parts per thousand currency sign 0.80) were investigated. Measurements of magnetization show that Ru4+ substitution induces and enhances ferromagnetism as xa parts per thousand currency sign 0.30. According to measurements of electronic conductivity, all doping samples show the insulating behaviors without metal-insulation transition. However, with increasing Ru4+ substitution, resistivity decreases and a shoulder appears in the rho(T) curves at around corresponding Curie temperature for 0.10 a parts per thousand currency sign x a parts per thousand currency sign 0.40. A large magnetoresistance effect is also observed in La0.60Sr0.40Mn0.60Ru0.40O3. All these phenomena is confirmed to be related with the double exchange interaction between Mn3+ and Ru4+ ions