Study on the Sustainable Development of Popular Science Tourism Based on the SWOT Analysis for the Xiangxi UNESCO Global Geopark

The Xiangxi UNESCO Global Geopark (XUGG) contained the largest karst red stone forest landscape and the Global Standard Stratotype-section and Points (GSSPs) in the Cambrian System. Those geoheritage contribute to a better understanding of Earth’s evolution. Therefore, it is of great significance to conduct geoscience research and geosciences popularization in the XUGG. In this study, we took the XUGG as the research object, and analyzed the situation of the strengths, weaknesses, opportunities and threats in the development process of geopark popular science tourism by using SWOT analysis method, in order to realize the sustainable development of geoparks in popular science tourism. The results show that: the XUGG continent possesses geoheritage, good facilities and unique advantages of popular science development. In the new era, we should optimize the development of popular science tourism in Geoparks, realize the two-way interactive participation of popular science, explore the community participation model of popular science tourism, and promote the development of rustic areas with unique geological resources. Then, it not only facilitates the broadcasting and popularization of earth sciences, but also contributes to the sustainable development of geotourism