Can signal delay and advertising lead to profit? A study on sporting

IntroductionLive sporting event streaming (LSES) is becoming popular not only among consumers but also among sponsors. At the same time, influenced by China’s convenient mobile terminals, the paid membership system for live broadcasting has also attracted the attention of marketers and scholars. To promote financial sustainability, we analyzed the internal mechanism of profitability in LSES based on stimulus-organism-response (SOR) theory and two-sided market characteristics. Specifically, we considered advertisement and delay the stimuli (S), arousal and attention as the organism variables (O), and intention to become a paying member as the response (R).MethodsWe used an online survey questionnaire to collect data from 430 Chinese LSES viewers during the 2021 European Cup. We used SPSS Amos v. 26 to conduct structural equation modeling (SEM) and bootstrapping to test the model.ResultsThe results show that the direct paths from advertisement and delay to behavioral intention were not significant and that these relationships only became significant via the mediating variables of arousal and attention. Compared to advertising, delay had a stronger indirect effect on behavior. Arousal and attention generated a chain intermediary mechanism in which the presence of attention was necessary.DiscussionFirst, LSES platforms should follow Internet development trends and create higher economic value by using precise advertising strategies. Second, LSES platforms should make full use of 5G mobile communication technology to maximize profit. Third, LSES platforms must pay attention to the intermediary mechanism of arousal and attention. Streaming media must provide high-quality events in order to keep target audiences excited

Significant wintertime PM_(2.5) mitigation in the Yangtze River Delta, China, from 2016 to 2019: observational constraints on anthropogenic emission controls

Ambient fine particulate matter (PM_(2.5)) mitigation relies strongly on anthropogenic emission control measures, the actual effectiveness of which is challenging to pinpoint owing to the complex synergies between anthropogenic emissions and meteorology. Here, observational constraints on model simulations allow us to derive not only reliable PM_(2.5) evolution but also accurate meteorological fields. On this basis, we isolate meteorological factors to achieve reliable estimates of surface PM_(2.5) responses to both long-term and emergency emission control measures from 2016 to 2019 over the Yangtze River Delta (YRD), China. The results show that long-term emission control strategies play a crucial role in curbing PM_(2.5) levels, especially in the megacities and other areas with abundant anthropogenic emissions. The G20 summit hosted in Hangzhou in 2016 provides a unique and ideal opportunity involving the most stringent, even unsustainable, emergency emission control measures. These emergency measures lead to the largest decrease (∼ 35 µg m⁻³, ∼ 59 %) in PM_(2.5) concentrations in Hangzhou. The hotspots also emerge in megacities, especially in Shanghai (32 µg m⁻³, 51 %), Nanjing (27 µg m⁻³, 55 %), and Hefei (24 µg m⁻³, 44 %) because of the emergency measures. Compared to the long-term policies from 2016 to 2019, the emergency emission control measures implemented during the G20 Summit achieve more significant decreases in PM_(2.5) concentrations (17 µg m⁻³ and 41 %) over most of the whole domain, especially in Hangzhou (24 µg m⁻³, 48 %) and Shanghai (21 µg m⁻³, 45 %). By extrapolation, we derive insight into the magnitude and spatial distribution of PM_(2.5) mitigation potential across the YRD, revealing significantly additional room for curbing PM_(2.5) levels

Comparison of thoracoabdominal versus abdominal-transhiatal surgical approaches in Siewert type II adenocarcinoma at the esophagogastric junction: Protocol for a prospective multicenter randomized controlled trial

BackgroundSiewert type II adenocarcinoma of the esophagogastric junction (Siewert II AEG) can be resected by the right thoracoabdominal surgical approach (RTA) or abdominal-transhiatal surgical approach (TH) under minimally invasive conditions. Although both surgical methods achieve complete tumor resection, there is a debate as to whether the former method is superior to or at least noninferior to the latter in terms of surgical safety. Currently, a small number of retrospective studies have compared the two surgical approaches, with inconclusive results. As such, a prospective multicenter randomized controlled trial is necessary to validate the value of RTA (Ivor-Lewis) compared to TH.MethodsThe planned study is a prospective, multicenter, randomized clinical trial. Patients (n=212) with Siewert II AEG that could be resected by either of the above two surgical approaches will be included in this trial and randomized to the RTA group (n=106) or the TH group (n=106). The primary outcome will be 3-year disease-free survival (DFS). The secondary outcomes will include 5-year overall survival (OS), incidence of postoperative complications, postoperative mortality, local recurrence rate, number and location of removed lymph nodes, quality of life (QOL), surgical Apgar score, and duration of the operation. Follow-ups are scheduled every three months for the first 3 years after the surgery and every six months for the next 2 years.DiscussionAmong Siewert II AEG patients with resectable tumors, this is the first prospective, randomized clinical trial comparing the surgical safety of minimally invasive RTA and TH. RTA is hypothesized to provide better digestive tract reconstruction and dissection of mediastinal lymph nodes while maintaining a high quality of life and good postoperative outcome. Moreover, this trial will provide a high level of evidence for the choice of surgical procedures for Siewert II AEG.Clinical trial registrationChinese Ethics Committee of Registering Clinical Trials, identifier (ChiECRCT20210635); Clinical Trial.gov, identifier (NCT05356520)

Experimental and Analytical Investigation on Flexural Retrofitting of RC T-Section Beams Using CFRP Sheets

The large portfolio of aging highway bridges worldwide includes many reinforced concrete T-section beams with various levels of damage and degradation. However, there is currently dearth of research on the anchoring behavior of CFRP sheets used for strengthening such RC T-section beams. Moreover, there is a need for rational and accurate analytical models to predict the strengthening effect of CFRP sheets for RC T-section beams. In this study, eight RC T-section beam specimens strengthened with externally bonded CFRP sheets were tested under quasi-static loading. The failure mode, cracking resistance, yielding and ultimate capacity were examined. The effects of U-wrap spacing, flexural reinforcing ratio, and concrete compressive strength on the flexural behavior of the CFRP strengthened RC T-section beams were analyzed and discussed. New analytical models were developed to predict the cracking, yielding and ultimate load resistance of the RC T-section beams strengthened with CFRP sheets. The analytical models were validated through comparing its predictions with experimental results, and they demonstrated adequate accuracy. The findings could be deployed for the retrofitting of a large portfolio of aging highway bridges with deteriorated reinforced concrete T-section beams

Experimental Study on Cast-In-Situ Masonry Cavity Walls Subjected to In-Plane Cyclic Loading

This study investigates the behavior of cast-in-situ masonry cavity walls subjected to in-plane quasi-static loading. Thirteen cast-in-situ masonry cavity walls and one solid wall were tested under combined axial and quasi-static lateral loads. Test parameters included the tie shape, tie layout, thickness of the insulating layer, and the level of axial compression. The problems related to shear capacity and failure mechanisms of cast-in-situ masonry cavity walls were analyzed. Experimental results indicate that failure of most wall specimens occurred via crushing at corners, accompanied by flexural and diagonal cracks in the inner leaves. The shape and layout of the ties had a limited effect on the shear strength of cast-in-situ masonry cavity walls, while axial compression had a positive influence on shear strength. The relative displacement between the inner and outer leaves was nearly zero before walls cracked and reached less than 2 mm at the ultimate load. The shape and layout of the ties had a slight influence on the coordination of inner and outer leaves, while the insulating layer thickness and axial compression had a negative effect. Hysteretic loops under quasi-static loading were spindle-like, and wall specimens exhibited large nonlinear deformation capacity, indicating adequate aseismic capability. A new formula for calculating the shear capacity of the cast-in-situ cavity masonry walls was proposed and was demonstrated to be accurate

Awake prone positioning for non-intubated patients with COVID-19-related acute hypoxic respiratory failure: a systematic review based on eight high-quality randomized controlled trials

Abstract Background Awake prone positioning has been widely used in non-intubated patients with acute hypoxic respiratory failure (AHRF) due to COVID-19, but the evidence is mostly from observational studies and low-quality randomized controlled trials (RCTs), with conflicting results from published studies. A systematic review of published high-quality RCTs to resolve the controversy over the efficacy and safety of awake prone positioning in non-intubated patients with AHRF due to COVID-19. Methods Candidate studies were identified through searches of PubMed, Web of Science, Cochrane, Embase, Scopus databases from December 1, 2019 to November 1, 2022. Literature screening, data extraction and risk of bias assessment were independently conducted by two researchers. Results Eight RCTs involving 2657 patients were included. Meta-analysis of fixed effects models showed that awake prone positioning did not increase mortality(OR = 0.88, 95%CI [0.72, 1.08]), length of stay in ICU (WMD = 1.14, 95%CI [-0.45, 2.72]), total length of stay (WMD = 0.11, 95%CI [-1.02, 1.23]), or incidence of adverse events (OR = 1.02, 95%CI [0.79, 1.31]) compared with usual care, but significantly reduced the intubation rate (OR = 0.72, 95%CI [0.60, 0.86]). Similar results were found in a subgroup analysis of patients who received only high flow nasal cannula (Mortality: OR = 0.86, 95%CI [0.70, 1.05]; Intubation rate: OR = 0.69, 95%CI [0.58, 0.83]). All eight RCTs had high quality of evidence, which ensured the reliability of the meta-analysis results. Conclusions Awake prone positioning is safe and feasible in non-intubated patients with AHRF caused by COVID-19, and can significantly reduce the intubation rate. More studies are needed to explore standardized implementation strategies for the awake prone positioning. Trial registration CRD42023394113

Study on Properties and Optimization of Ternary Auxiliary Cementing Materials for IOTs

In order to control energy consumption and reduce pollution, the use of supplementary cementitious materials (SCMs) instead of cement to produce green cementitious materials can save energy, reduce emissions and achieve sustainable development. This study demonstrates the possibility of developing SCMs with iron tailings (IOTs), fly ash (FA) and ceramic powder (CP) ternary system, as well as the optimization and improvement scheme of gelation activation. The effects of activator dosage, mix ratio and substitution rate on mechanical properties of ternary SCMs system were investigated. The formation and evolution of hydration products were analyzed by differential thermogravimetric analysis (DTA) and scanning electron microscopy (SEM). The results of the study show that there is synergy in the system. The results show that there is synergy in the system and the hydration reaction is sufficient. At the substitution rate of 30%, the doping ratio of IOTs, CP and FA is 1:2:2 and the Ca(OH)2 is 0.6%, the strength reaches 39.9 MPa and the activity index is 91.5%, which can provide a basis for the application and more in-depth study of IOTs multi SCMs

A Novel Study of Methane-Rich Gas Reforming to Syngas and Its Kinetics over Semicoke Catalyst

A small-size gasification unit is improved through process optimization to simulate industrial United Gas Improvement Company gasification. It finds that the reaction temperature has important impacts on semicoke catalyzed methane gas mixture. The addition of water vapor can enhance the catalytic activity of reforming, which is due to the fact that addition of water vapor not only removes carbon deposit produced in the reforming and gasification reaction processes, but also participates in gasification reaction with semicoke to generate some active oxygen-containing functional groups. The active oxygen-containing functional groups provide active sites for carbon dioxide reforming of methane, promoting the reforming reaction. It also finds that the addition of different proportions of methane-rich gas can yield synthesis gas with different H2/CO ratio. The kinetics study shows that the semicoke can reduce the activation energy of the reforming reaction and promote the occurrence of the reforming reaction. The kinetics model of methane reforming under the conditions of steam gasification over semicoke is as follows: k-=5.02×103·pCH40.71·pH20.26·exp(−74200/RT)