Financial Behavior of Oklahoma Single Station Radio Markets in 1973

The primary objective of this study was to determine the relationship between the various market and station characteristics of selected Oklahoma broadcast markets and the financial behavior of those markets. The study concerned commercial stations already existing within the selected test markets, as well as the future introduction of a new FM broadcast facility in the market areas. More specifically, this study was concerned with identification of those variables which were strongly correlated to existing and potential economic conditions within these test markets.Mass Communicatio