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The Theoretical and Methodological Framework. Semiotic Cultural Psychology, Symbolic Universes and Lines of Semiotic Forces
This chapter outlines the theoretical and methodological framework underpinning
the empirical analyses and discussions proposed throughout the volume. To this end,
the chapter is broken up into four parts. Firstly, a general discussion on the role of
meaning in decision-making and action is provided. Secondly, the Semiotic Cultural
Psychological Theory (SCPT) is outlined, as a specific way of modelling meaning,
sensemaking and the role it plays in social processes. Thirdly, a methodological
framework is drawn from the SCPT, defining both the what and the how of the
analysis of cultural dynamics and its interplay with people’s way of feeling, thinking
and acting