8 research outputs found
Social Computing and the New Market
- Publication venue
- 'IGI Global'
- Publication date
- 01/01/2011
- Field of study
No full textAn Inventory Model for New Product When Demand Follows Dynamic Innovation Process having Dynamic Potential Market Size
- Publication venue
- 'IGI Global'
- Publication date
- Field of study
No full textBrand-Led Transformation
- Author
- Publication venue
- 'IGI Global'
- Publication date
- 01/01/2015
- Field of study
No full textManaging Customer-Centric Information
- Author
- Publication venue
- 'IGI Global'
- Publication date
- 01/01/2010
- Field of study
No full textEffects of Website Interactivity on e-Loyalty
- Author
- Publication venue
- 'IGI Global'
- Publication date
- Field of study
No full textManaging Customer-Centric Information
- Author
- A.McAfee
- A.White
- C. K.Prahalad
- C.Humby
- D. A.Marchand
- E.Gummesson
- F. F.Reichheld
- F.Webster
- G. P.Huber
- G. S.Day
- G.McGovern
- G.McGovern
- G.McHugh
- I.Nonaka
- J. P.Womack
- J. R.Galbraith
- K. E.Weick
- L.Berry
- M. J.Bitner
- M.Fisher
- M.McDonald
- M.Nadeem
- P.Brethon
- P.Drucker
- P.Kotler
- R. L.Daft
- R.Gulati
- R.Gulati
- R.Nolan
- R.Nolan
- S.Myburgh
- T. H.Davenport
- T.Ambler
- T.Davenport
- V.Venkatesh
- Y.Wind
- Publication venue
- 'IGI Global'
- Publication date
- Field of study
No full textOffline and Online Customer Satisfaction in B2C Markets
- Author
- A. C.Burns
- A. V.Feigenbaum
- A.Abedniya
- A.Drei
- A.Parasuraman
- A.Parasuraman
- B.Busacca
- B.Gale
- B.McKeown
- B.Schmitt
- C. W.Hart
- C.-H.Liu
- C.Daymon
- C.Grönroos
- C.Grönroos
- D. A.Aaker
- D. A.Garvin
- D. S.Tull
- D.Iacobucci
- D.Peppers
- E.Anderson
- E.Delgado
- E.Hayes
- E.Valdani
- E.Valdani
- F. E.Webster
- F. F.Reichheld
- F. F.Reichheld
- F. F.Reichheld
- F.Fransella
- F.Qi
- G.Li Pomi
- G.Marbach
- G.Ray
- G.Visconti
- H. H.Chang
- H.Hunt
- J. A.Howard
- J. L.Giese
- J. N.Kapferer
- J. R.Evans
- J.Bughin
- J.Grossnickle
- J.Juran
- J.Juran
- K. L.Keller
- K.Ishikawa
- K.Ishikawa
- L. C.Schaupp
- L. J.Harrison-Walker
- L. M.Alzola
- L.Fickel
- L.Guatri
- L.Guatri
- L.Molteni
- M. A.Raimondo
- M. A.Raimondo
- M. B.Miles
- M. D.Johnson
- M. D.Reckase
- M. J.Lanning
- M.Costabile
- M.Costabile
- M.Levy
- N. C.Romano
- N. M.Sperdea
- N. R.Ab Hamid
- N.Kumar
- P.Bertuzzi
- P.Kotler
- P.Kotler
- P.Kotler
- R. A.Westbrook
- R. A.Westbrook
- R. L.Day
- R. L.Oliver
- R.Canestrari
- R.Kohli
- S. J.Barnes
- S. K.Dawn
- S.Barile
- S.Castaldo
- S.Gandhi
- S.Ghezzi
- S.McQuitty
- S.Sayre
- S.Vicari
- S.Zarei
- T. Y.Choi
- U.Galimberti
- V. A.Zeithaml
- V.Buratta
- W. D.Hoyer
- W. E.Deming
- W. E.Deming
- W. E.Deming
- W.Eckerson
- W.Reinartz
- Y.Tan
- Y.Wind
- Publication venue
- 'IGI Global'
- Publication date
- 01/01/2015
- Field of study
No full textCustomer Centric Marketing Strategies
- Author
- A. C.Burns
- A. C.Busacca
- A. V.Feigenbaum
- A. V.Feigenbaum
- A.Bonnemaizon
- A.Drei
- A.Parasuraman
- A.Parasuraman
- A.Parasuraman
- A.Parasuraman
- B.Busacca
- B.Gale
- B.McKeown
- B.Schmitt
- C.-H.Liu
- C.Davis
- C.Daymon
- C.Grönroos
- C.Grönroos
- D. A.Aaker
- D. A.Aaker
- D. A.Aaker
- D. A.Garvin
- D. C.Feldman
- D. M.Szymanski
- D. S.Tull
- D.Peppers
- D.Peppers
- E.Anderson
- E.Delgado
- E.Hayes
- E.Valdani
- E.Valdani
- F. E.Webster
- F. F.Reichheld
- F. F.Reichheld
- F. F.Reichheld
- F. F.Reichheld
- F. F.Reichheld
- F.Fransella
- F.Qi
- G.Li Pomi
- G.Marbach
- G.Marbach
- G.Ray
- G.Visconti
- H.Hunt
- J. A.Howard
- J. E. I.Swan
- J. L.Giese
- J. N.Kapferer
- J. R.Evans
- J. R.Sullivan
- J.Bughin
- J.Grossnickle
- J.Juran
- J.Juran
- J.Juran
- K. L.Keller
- K.Ishikawa
- K.Ishikawa
- L. C.Schaupp
- L. J.Harrison-Walker
- L. M.Alzola
- L.Fickel
- L.Guatri
- L.Guatri
- L.Molteni
- M. A.Raimondo
- M. A.Raimondo
- M. B.Miles
- M. D.Johnson
- M. D.Reckase
- M. J.Lanning
- M.Costabile
- M.Costabile
- M.Costabile
- M.Kovacs
- M.Levy
- N. C.Romano
- N. M.Sperdea
- N. R.Ab Hamid
- N.Kumar
- P. M.Chisnall
- P.Bertuzzi
- P.Kotler
- R. A.Westbrook
- R. A.Westbrook
- R. L.Day
- R. L.Oliver
- R. L.Oliver
- R. L.Oliver
- R. V.Da Silva
- R.Canestrari
- R.Cuthbertson
- R.Kohli
- R.Likert
- S. H.Kale
- S. J.Barnes
- S. K.Dawn
- S. R.Swanson
- S.Barile
- S.Castaldo
- S.Ghezzi
- S.McQuitty
- S.Sayre
- S.Vicari
- S.Zarei
- T. O.Jones
- T. Y.Choi
- U.Galimberti
- V. A.Zeithaml
- V.Buratta
- W. D.Hoyer
- W. E.Deming
- W. E.Deming
- W. E.Deming
- W. H.DeLone
- W.Eckerson
- Y.Tan
- Y.Wind
- Y.Yi
- Z.Yang
- Publication venue
- 'IGI Global'
- Publication date
- 01/01/2015
- Field of study
No full text
