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Surrogate Brands - The pull to adopt an âOtherâ nation; via sports merchandise
A growing number of consumers are choosing to wear sporting merchandise, from an âotherâ nation â whom they have no geographic or ethnic affiliation with. In addition, nation sports branding appears to have scaled pandemic heights; by reaching fever pitch, when actively carrying its message across boarders. Consumer preferences are being driven past simple behavioural characteristics; towards more transient psychographic and emotional constructs. In short, nation branded sporting uniform is no longer viewed as demanding restrictive monogamous loyalty. Ownership of a uniform largely suggests exclusivity and encouraged competition. However, manufactures, national teams, athletes and sponsors are entering symbiotic brand relationships - where they are actively seeking publics, open to multiple adopted nationalities. This phenomenon draws consumers towards embracing temporal national identities, which are converted into an over-arching cross-border identity; ultimately gifting sports brands more significance. The following paper explores consumersâ entry into relationships with another nation, in preference to their own - in manner that has been likened to a form of surrogacy; by the authors. The aim is to stimulate further thinking in a field; which transcends national and cultural boundaries - in the interests of developing new insight, and to provide a platform for marketers to develop more effective communication
Fresnel operator, squeezed state and Wigner function for Caldirola-Kanai Hamiltonian
Based on the technique of integration within an ordered product (IWOP) of
operators we introduce the Fresnel operator for converting Caldirola-Kanai
Hamiltonian into time-independent harmonic oscillator Hamiltonian. The Fresnel
operator with the parameters A,B,C,D corresponds to classical optical Fresnel
transformation, these parameters are the solution to a set of partial
differential equations set up in the above mentioned converting process. In
this way the exact wavefunction solution of the Schr\"odinger equation governed
by the Caldirola-Kanai Hamiltonian is obtained, which represents a squeezed
number state. The corresponding Wigner function is derived by virtue of the
Weyl ordered form of the Wigner operator and the order-invariance of Weyl
ordered operators under similar transformations. The method used here can be
suitable for solving Schr\"odinger equation of other time-dependent
oscillators.Comment: 6 pages, 2 figure
Bayesian threshold selection for extremal models using measures of surprise
Statistical extreme value theory is concerned with the use of asymptotically
motivated models to describe the extreme values of a process. A number of
commonly used models are valid for observed data that exceed some high
threshold. However, in practice a suitable threshold is unknown and must be
determined for each analysis. While there are many threshold selection methods
for univariate extremes, there are relatively few that can be applied in the
multivariate setting. In addition, there are only a few Bayesian-based methods,
which are naturally attractive in the modelling of extremes due to data
scarcity. The use of Bayesian measures of surprise to determine suitable
thresholds for extreme value models is proposed. Such measures quantify the
level of support for the proposed extremal model and threshold, without the
need to specify any model alternatives. This approach is easily implemented for
both univariate and multivariate extremes.Comment: To appear in Computational Statistics and Data Analysi
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