The impact of gamification elements on the evaluation of marketing activities

Recently, gamification obtains increasingly attention in marketing. Based on the S-O-R model, this research applied gamification to marketing and examined two important gamification elements (external reward and interactive competition) on evaluation of marketing activity. It was found that external reward and interactive competition have positive impacts on evaluation of marketing activity, and perceived enjoyment and immersion mediate the effects of external reward and interactive competition on such evaluation. This research contributes to gamification literature by examining the impact of different gamification elements (external reward vs interactive competition) on the evaluation of marketing activity. Further, this study contributes to marketing literature by exploring the impact of the perceived enjoyment and immersion. This research also provides insights for firms and game administrators on how to encourage customers to generate purchase intention and purchase behavior by designing appropriate gamification elements

An Empirical Comparative Study on the Two Methods of Eliciting Singers’ Emotions in Singing: Self-Imagination and VR Training

Emotional singing can affect vocal performance and the audience’s engagement. Chinese universities use traditional training techniques for teaching theoretical and applied knowledge. Self-imagination is the predominant training method for emotional singing. Recently, virtual reality (VR) technologies have been applied in several fields for training purposes. In this empirical comparative study, a VR training task was implemented to elicit emotions from singers and further assist them with improving their emotional singing performance. The VR training method was compared against the traditional self-imagination method. By conducting a two-stage experiment, the two methods were compared in terms of emotions’ elicitation and emotional singing performance. In the first stage, electroencephalographic (EEG) data were collected from the subjects. In the second stage, self-rating reports and third-party teachers’ evaluations were collected. The EEG data were analyzed by adopting the max-relevance and min-redundancy algorithm for feature selection and the support vector machine (SVM) for emotion recognition. Based on the results of EEG emotion classification and subjective scale, VR can better elicit the positive, neutral, and negative emotional states from the singers than not using this technology (i.e., self-imagination). Furthermore, due to the improvement of emotional activation, VR brings the improvement of singing performance. The VR hence appears to be an effective approach that may improve and complement the available vocal music teaching methods

Abnormal network homogeneity of default-mode network and its relationships with clinical symptoms in antipsychotic-naïve first-diagnosis schizophrenia

Schizophrenia is a severe mental disorder affecting around 0.5–1% of the global population. A few studies have shown the functional disconnection in the default-mode network (DMN) of schizophrenia patients. However, the findings remain discrepant. In the current study, we compared the intrinsic network organization of DMN of 57 first-diagnosis drug-naïve schizophrenia patients with 50 healthy controls (HCs) using a homogeneity network (NH) and explored the relationships of DMN with clinical characteristics of schizophrenia patients. Receiver operating characteristic (ROC) curves analysis and support vector machine (SVM) analysis were applied to calculate the accuracy of distinguishing schizophrenia patients from HCs. Our results showed that the NH values of patients were significantly higher in the left superior medial frontal gyrus (SMFG) and right cerebellum Crus I/Crus II and significantly lower in the right inferior temporal gyrus (ITG) and bilateral posterior cingulate cortex (PCC) compared to those of HCs. Additionally, negative correlations were shown between aberrant NH values in the right cerebellum Crus I/Crus II and general psychopathology scores, between NH values in the left SMFG and negative symptom scores, and between the NH values in the right ITG and speed of processing. Also, patients’ age and the NH values in the right cerebellum Crus I/Crus II and the right ITG were the predictors of performance in the social cognition test. ROC curves analysis and SVM analysis showed that a combination of NH values in the left SMFG, right ITG, and right cerebellum Crus I/Crus II could distinguish schizophrenia patients from HCs with high accuracy. The results emphasized the vital role of DMN in the neuropathological mechanisms underlying schizophrenia

Multi-Pulse Terahertz Spectroscopy Unveils Hot Polaron Photoconductivity Dynamics in Metal-Halide Perovskites

The behavior of hot carriers in metal-halide perovskites (MHPs) present a valuable foundation for understanding the details of carrier-phonon coupling in the materials as well as the prospective development of highly efficient hot carrier and carrier multiplication solar cells. Whilst the carrier population dynamics during cooling have been intensely studied, the evolution of the hot carrier properties, namely the hot carrier mobility, remain largely unexplored. To address this, we introduce a novel ultrafast visible pump - infrared push - terahertz probe spectroscopy (PPP-THz) to monitor the real-time conductivity dynamics of cooling carriers in methylammonium lead iodide. We find a decrease in mobility upon optically depositing energy into the carriers, which is typical of band-transport. Surprisingly, the conductivity recovery dynamics are incommensurate with the intraband relaxation measured by an analogous experiment with an infrared probe (PPP- IR), and exhibit a negligible dependence on the density of hot carriers. These results and the kinetic modelling reveal the importance of highly-localized lattice heating on the mobility of the hot electronic states. This collective polaron-lattice phenomenon may contribute to the unusual photophysics observed in MHPs and should be accounted for in devices that utilize hot carriers.Comment: 28 pages, 4 figures, 77 reference

Distinguishing Between Treatment-Resistant and Non-Treatment-Resistant Schizophrenia Using Regional Homogeneity

Background: Patients with treatment-resistant schizophrenia (TRS) and non-treatment-resistant schizophrenia (NTRS) respond to antipsychotic drugs differently. Previous studies demonstrated that patients with TRS or NTRS exhibited abnormal neural activity in different brain regions. Accordingly, in the present study, we tested the hypothesis that a regional homogeneity (ReHo) approach could be used to distinguish between patients with TRS and NTRS.Methods: A total of 17 patients with TRS, 17 patients with NTRS, and 29 healthy controls (HCs) matched in sex, age, and education levels were recruited to undergo resting-state functional magnetic resonance imaging (RS-fMRI). ReHo was used to process the data. ANCOVA followed by post-hoc t-tests, receiver operating characteristic curves (ROC), and correlation analyses were applied for the data analysis.Results: ANCOVA analysis revealed widespread differences in ReHo among the three groups in the occipital, frontal, temporal, and parietal lobes. ROC results indicated that the optimal sensitivity and specificity of the ReHo values in the left postcentral gyrus, left inferior frontal gyrus/triangular part, and right fusiform could differentiate TRS from NTRS, TRS from HCs, and NTRS from HCs were 94.12 and 82.35%, 100 and 86.21%, and 82.35 and 93.10%, respectively. No correlation was found between abnormal ReHo and clinical symptoms in patients with TRS or NTRS.Conclusions: TRS and NTRS shared most brain regions with abnormal neural activity. Abnormal ReHo values in certain brain regions might be applied to differentiate TRS from NTRS, TRS from HC, and NTRS from HC with high sensitivity and specificity

The risk assessment of relapse among newly enrolled participants in methadone maintenance treatment: A group-LASSO based Bayesian network study

BackgroundRelapse is a great barrier to improving the effectiveness of methadone maintenance treatment (MMT). Participants with different treatment durations could vary in their compliance with MMT, which may lead to different levels of relapse risk. This study aims to identify the risk factors for relapse and assess the relapse risk of MMT participants of different treatment durations.MethodThis retrospective study used data collected from seven MMT clinics in Guangdong Province, China, from January 2010 to April 2017. Newly enrolled participants who received 6 (n = 903) and 12 (n = 710) months of consecutive treatment with complete data were included. We selected significant risk factors for relapse through the group lasso regression and then incorporated them into Bayesian networks to reveal relationships between factors and predict the relapse risk.ResultsThe results showed that participants who received 6-month treatment had a lower relapse rate (32.0%) than those of 12-month treatment (39.0%, P < 0.05). Factors including personal living status and daily methadone dose were only influential to those who received the 6-month treatment. However, age, age at the initial drug use, HIV infection status, sexual behaviors, and continuous treatment days were common factors of both durations. The highest relapse risk for those after the 6-month treatment was inferred as 66.7% while that of the 12-month treatment was 83.3%. Farmers and those who have high accessibility to MMT services may require additional attention.ConclusionIt is necessary to implement targeted interventions and education based on the treatment durations of participants to decrease the relapse rate. Meanwhile, those about HIV/sexually transmitted infection prevention and anti-narcotics should be held in the whole process

Aligning debt and equity claimant interests: Evidence from dual claim investors

This study investigates how investors that own both equity and debt in the same firm affect other shareholders in the firm. It documents that dual claim investors are quite prevalent among the industrial firms listed in the Russell 3000, with over 20% of them having a bank holding company that owns both debt and equity in the firm. The results imply that shareholders are substantially impacted by the presence of dual claim investors in firms, suggesting that relatively small ownership stakes by dual claim banks are associated with greater conflicts of interest among shareholders and debt holders; while relatively large bank equity stakes may benefit outside shareholders when aligned with loan by dual claim banks because they improve bank monitoring incentives and reduce the agency cost of debt.Ownership structure Corporate governance Agency conflicts Bank holding company Controlling shareholder Loan

Non-negative discriminative brain functional connectivity for identifying schizophrenia on resting-state fMRI

Abstract Background Schizophrenia is a clinical syndrome, and its causes have not been well determined. The objective of this study was to investigate the alteration of brain functional connectivity between schizophrenia and healthy control, and present a practical solution for accurately identifying schizophrenia at single-subject level. Methods 24 schizophrenia patients and 21 matched healthy subjects were recruited to undergo the resting-state functional magnetic resonance imaging (rs-fMRI) scanning. First, we constructed the brain network by calculating the Pearson correlation coefficient between each pair of the brain regions. Then, this study proposed a novel non-negative discriminant functional connectivity selection method, i.e. non-negative elastic-net based method (N2EN), to extract the alteration of brain functional connectivity between schizophrenia and healthy control. It ranks the significance of the connectivity with a uniform criterion by introducing the non-negative constraint. Finally, kernel discriminant analysis (KDA) is exploited to classify the subjects with the selected discriminant brain connectivity features. Results The proposed method is applied into schizophrenia classification, and achieves the sensitivity, specificity and accuracy of 100, 90.48 and 95.56%, respectively. Our findings also indicate the alteration of functional network can be used as the biomarks for guiding the schizophrenia diagnosis. The regions of cuneus, superior frontal gyrus, medial, paracentral lobule, calcarine fissure, surrounding cortex, etc. are highly relevant to schizophrenia. Conclusions This study provides a method for accurately identifying schizophrenia, which outperforms several state-of-the-art methods, including conventional brain network classification, multi-threshold brain network based classification, frequent sub-graph based brain network classification and support vector machine. Our investigation suggested that the selected discriminant resting-state functional connectivities are meaningful features for classifying schizophrenia and healthy control

SGANFuzz: A Deep Learning-Based MQTT Fuzzing Method Using Generative Adversarial Networks

As the Internet of Things (IoT) industry grows, the risk of network protocol security threats has also increased. One protocol that has come under scrutiny for its security vulnerabilities is MQTT (Message Queuing Telemetry Transport), which is widely used. To address this issue, an automated execution program called fuzz has been developed to verify the security of MQTT brokers. This program is provided with various random and unexpected input data and monitored for different responses, such as acknowledgments, crashes, failures, or memory leaks. To generate a significant number of realistic MQTT protocols, we have proposed a Generative Adversarial Networks (GAN)-based protocol fuzzer called SGANFuzz. Our experimental results show that SGANFuzz has successfully detected 6 vulnerabilities among 7 MQTT implementations, including 3 CVE bugs. Compared to the state-of-the-art fuzzing tools, SGANFuzz has proven to be the most efficient fuzzing tool in terms of vulnerability detection and has expanded the feedback coverage by receiving more unique network responses from MQTT brokers

An Automated Comparative Observation System for Sun-Induced Chlorophyll Fluorescence of Vegetation Canopies

Detecting sun-induced chlorophyll fluorescence (SIF) offers a new approach for remote sensing photosynthesis. However, to analyse the response characteristics of SIF under different stress states, a long-term time-series comparative observation of vegetation under different stress states must be carried out at the canopy scale, such that the similarities and differences in SIF change law can be summarized under different time scales. A continuous comparative observation system for vegetation canopy SIF is designed in this study. The system, which is based on a high-resolution spectrometer and an optical multiplexer, can achieve comparative observation of multiple targets. To simultaneously measure the commonly used vegetation index and SIF in the O2-A and O2-B atmospheric absorption bands, the following parameters are used: a spectral range of 475.9 to 862.2 nm, a spectral resolution of approximately 0.9 nm, a spectral sampling interval of approximately 0.4 nm, and the signal-to-noise ratio (SNR) can be as high as 1000:1. To obtain data for both the upward radiance of the vegetation canopy and downward irradiance data with a high SNR in relatively short time intervals, the single-step integration time optimization algorithm is proposed. To optimize the extraction accuracy of SIF, the FluorMOD model is used to simulate sets of data according to the spectral resolution, spectral sampling interval and SNR of the spectrometer in this continuous observation system. These data sets are used to determine the best parameters of Fraunhofer Line Depth (FLD), Three FLD (3FLD) and the spectral fitting method (SFM), and 3FLD and SFM are confirmed to be suitable for extracting SIF from the spectral measurements. This system has been used to observe the SIF values in O2-A and O2-B absorption bands and some commonly used vegetation index from sweet potato and bare land, the result of which shows: (1) the daily variation trend of SIF value of sweet potato leaves is basically same as that of photosynthetically active radiation (PAR); and (2) the bare land is a non-fluorescent emitter, the SIF of which is significantly smaller than that of sweet potato; and (3) analysis result based on the measured data is basically same as that based on simulated data. The above results verified the reliability of the SIF extracted from the measured data and the feasibility of comparatively observing the SIF value and the commonly used vegetation index of multiple vegetation canopy with this continuous observation system. This approach is beneficial for comprehensively analysing the stress response characteristics of vegetation canopies