Applying the payment card approach to estimate the WTP for green food in China

This paper uses a payment card approach to reveal consumers' willingness to pay for green food in China. We first present a brief introduction of the payment card approach and introduce several methods to estimate the WTP with payment cards, which we subsequently use to estimate WTP values regarding green vegetables, green meat and green eggs in China. Our results indicate that consumers in big cities are willing to pay a higher premium for green food and that WTP values are relatively higher for more expensive food than for cheaper food. In addition, the ratios of premium to price range mainly between 25% and 50% and WTP values obtained from interval midpoint approach are relatively higher than those calculated by other approaches. --WTP,Payment card,Green food

The Quality Gravity Model with an Application to Chinese Imported Fruits

Derived from unit value and the gravity model, this paper proposes a simple model to analyze the quality determinants of imported fruits in China, and finds that (1) both quantity and price are exogenous for quality, and quality decreases in quantity but increases in price; (2) the own-income elasticity of quality is 8.55 and the partner-income elasticity is only -0.08; and (3) distance and common boundary do not play significant roles in determining quality

Applying the payment card approach to estimate the WTP for green food in China

This paper uses a payment card approach to reveal consumers' willingness to pay for green food in China. We first present a brief introduction of the payment card approach and introduce several methods to estimate the WTP with payment cards, which we subsequently use to estimate WTP values regarding green vegetables, green meat and green eggs in China. Our results indicate that consumers in big cities are willing to pay a higher premium for green food and that WTP values are relatively higher for more expensive food than for cheaper food. In addition, the ratios of premium to price range mainly between 25% and 50% and WTP values obtained from interval midpoint approach are relatively higher than those calculated by other approaches