A Spatial Turn of Folklore in the Context of Urbanization: From Folk Culture to Mass Culture

Urbanization is the most prominent change nowadays. The most prominent thing brought by urbanization is change in traditional folklore. In contemporary China, urbanization is accompanied by modernization. Under the influence of consumer culture and the modern media, traditional rural folklore is gradually evolving into urban mass culture. Additionally, it is being spread by a big wave of informatization, characteristic of the digital revolution. Traditional rural customs are always important contents of folklore study, but nowadays and in the future, the research focus of Chinese folklore studies needs to be adjusted. At the same time, individual folklore study needs to be turned into holistic culture study under that specific context