A mixed methods approach to technology acceptance research

The aim of this paper is to discuss the significance and potential of a mixed methods approach in technology acceptance research. After critically reviewing the dominance of the quantitative survey method in TAM-based research, this paper reports a mixed methods study of user acceptance of emergency alert technology in order to illustrate the benefits of combining qualitative and quantitative techniques in a single study. The main conclusion is that a mixed methods approach provides opportunities to move beyond the vague conceptualizations of “usefulness” and “ease of use” and to advance our understanding of user acceptance of technology in context

Opening the Black Boxes of TAM: Towards a Mixed Methods Approach

The aim of this paper is to discuss the significance and potentials of a mixed methods approach in technology acceptance research. After criticizing the dominance of the quantitative survey method in TAM-based research, this paper reports a mixed methods study of user acceptance of emergency alert technology in order to illustrate the benefits of combining qualitative and quantitative techniques in a single study. The main conclusion is that a mixed methods approach provides opportunities to move beyond the vague conceptualizations of “usefulness” and “ease of use” and to advance our understanding of user acceptance of technology

Online Health Communities and the Patient-Doctor Relationship:An Institutional Logics Perspective

Taking an institutional logics perspective, this study investigates how “internet-informed” patients manage tensions between the logic of personal choice and the logic of medical professionalism as they navigate treatment decisions and the patient-doctor relationship. Based on 44 semi-structured interviews with members of an online health community for people with diabetes, this study finds that patients exercise a great deal of agency in evaluating healthcare options not only by activating the logic of personal choice but also by appropriating the logic of medical professionalism. Furthermore, patients are strategic in deciding what community advice to share with their doctor or nurse depending on the healthcare professionals' reaction to the logic of personal choice. In contrast to many previous studies that emphasise patient consumerism fuelled by information on the Internet, this study provides a more nuanced picture of patient-doctor relationship engendered by patients’ participation in online health communities

An Ecosystem Approach To Iot Adoption In Agriculture:A Multiple-Case Study

In this TREO paper, we present preliminary findings from our ongoing research on the adoption of the Internet of Things (IoT) technologies within the agricultural sector. The study is based on multiple exploratory case studies in four countries (Greece, Italy, Serbia, and Türkiye). These cases show how the diffusion of IoT innovations unfolds within diverse geographical, socio-economic, and legal contexts. Our preliminary findings underscore the early stage of the innovation ecosystem formation within the IoT market for agriculture, which is often fragmented, loosely coupled, and ephemeral. This necessitates that companies strategise effectively, aligning their approaches with the evolving and, in some cases, yet-to-emerge IoT ecosystem to ensure the success of their IoT-driven agricultural ventures

IoT adoption in agriculture:a systematic review

Agriculture is one of these sectors where Internet of Things (IoT) is expected to make a major impact. Yet, its adoption in the sector falls behind the expectations. This paper presents an extensive review of 1355 publications over the last decade, with an aim to highlight the state-of-the-art of research on IoT in agriculture and investigate its slow adoption. The literature review reveals that the “big three” barriers for the overall sector are cost, skills, and standardization, while the lack of connectivity and data governance are two key reasons why most of the proposed IoT solutions are standalone systems of limited scope and the majority of commercial IoT efforts focuses on practices under protected indoor environment. Lastly, the analysis of past research along the five layers of IoT system architecture reveals limited attention on barriers and solutions at the business layer, which represents a research opportunity for information systems scholars

Passive or Active: Understanding Consumers’ Behavioral Responses to Online Advertising

Approach and avoidance are two major types of behavioral responses when consumers encounter interferences caused by online advertising. This paper argues that approach-avoidance is not the only dimension from which researchers can examine behavioral responses toward online advertising. The inclusion of the active-passive behaviors dimension enriches the understanding of consumers’ coping strategies. Active and passive behaviors differ from each other by the intensity of coping efforts. Active behavioral responses imply that consumers act upon online ads and make efforts to approach or avoid them. Passive behavioral responses indicate that consumers make little efforts to change the current status, and would rather approach or avoid in a passive way. Data was collected through an online survey by asking participants to recall their experiences with online ads and their behavioral responses. We found that the effects of ad design characteristics (content, form, and behavior) on consumers’ behavioral responses differ across two-dimensions: Approach-Avoidance and Active-Passive. In addition, these effects also vary when consumers have different views (negative vs. positive) of the online ads. The contribution of this study lies in suggesting the two-dimensional view of studying consumers’ responses toward online ads and in deepening our understanding of consumer behavior in dealing with digital artefacts in general