1 research outputs found
Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration
- Author
- Bar Moshe
- Brown Steven P.
- Campbell Margaret C.
- Danaher Peter J.
- Decker John S.
- Fazio Russell H.
- Fiske Susan T.
- Gawronski Bertram
- Goldenberg Jacob
- Goldstein Daniel G.
- Goldstein Daniel G.
- Goldstein Daniel G.
- Goodstein Ronald
- Heckler Susan E.
- Janiszewski Chris
- Koriat Asher
- Kunda Ziva
- Lee Yih Hwai
- Loken Barbara
- Lunn David J.
- McQuarrie Edward F.
- McQuarrie Edward F.
- Meyers-Levy Joan
- Michel Wedel
- Millie Elsen
- Milosavljevic Milica
- Peracchio Laura
- Pieters Rik
- Pleskac Timothy J.
- Preacher Kristopher J.
- Ratcliff Roger
- Ray Michael L.
- Rayner Keith
- Rik Pieters
- Roehm Michelle L.
- Smith Robert E.
- Stayman Douglas M.
- Todorov Alexander
- Tucker Catherine
- Wedel Michel
- Weinreich Harald
- Woltman-Elpers Josephine L.C.M.
- Wyer Robert S.
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study