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1 research outputs found
Price-Based Global Market Segmentation for Services
Author
Berrigan John
Berry Leonard L.
+25Â more
Berry Leonard L.
Erramilli M.K.
Erramilli M.K.
Fisk Raymond P.
Goodwin Ross
Greene William H.
Gronroos Christian
Hassan Salah S.
Hensler William
Hofstede Gert
Johnston J.
Juran J.M.
Kraus Paul J.
Levitt Theodore
Lovelock Christopher H.
Matthew B. Myers
Parasuraman A.
Porter Michael
Ruth N. Bolton
Schlesinger Leonard A.
Urban Glen L.
Wedel Michel
Wolkins D. Otis
Yavas U.
Zeithaml Valarie A.
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
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