Perceptions of the teutonic online market and opportunities for adventure travel industry

This article analyses the potential of e-commerce in the niche market of adventure travels. Tourists have been increasingly booking travels worldwide with the help of online platforms instead of the offline and traditional travel agencies. This situation performs an opportunity to maximize the online travel market. Another important trend is related to e-commerce business that has also been increasing as well as the market for adventure tourism. Under this context, the present article analyzed several existent online platforms for booking adventure travels through a survey of 310 questionnaires in order to find out the Teutonic consumer perception about such platforms.info:eu-repo/semantics/publishedVersio

An empiric analysis of the online market for the adventure travel tourism industry in Germany

The present article analyses the potential e-commerce in the tourism industry, particularly in the niche market of adventure travels. Tourists are increasingly booking travels using online platforms, especially Generation Y. This trend leads to the reduction the number of offline and traditional travel agencies and gives the opportunity to maximise the online travel market. E-commerce business is increasing as well as the market for adventure tourism. In this article we analyse existent online platforms for booking adventure travels and employ a survey to get the consumer perception about such platforms. The sample of 310 questionnaires analysed together with the nethnography conducted allow us to have useful information in order to better understand the phenomenon and give insights to managers and improve the service provided.info:eu-repo/semantics/publishedVersio