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10 research outputs found

Promotion : An Introductory Analysis

Author: Dommermuth William P
Kernan Jerome B
Publication venue: McGraw-Hill Book Company
Publication date: 10/05/2022
Field of study

367p.; 24cm

Thư viện trường Đại học Đà Lạt

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Texas Business Review, August 1965

Author: Dommermuth William P.
Drenner Robert H.
May Francis B.
Stockton John R.
Walker Ernest W.
Publication venue: Bureau of Business Research, The University of Texas at Austin
Publication date: 01/08/1965
Field of study

The Business Situation in Texas; Marketing Research for Industrial Growth; Securities Registrations in Texas Third Quarter, Fiscal Year 1964-65; Texas Building Authorized June and First-Half 1965; Retail Sales in Texas June and First-Half 1965Bureau of Business Researc

Texas ScholarWorks

Realities of channel dynamics: A wholesaling example

Author: Bert C. McCammon
David L. Kurtz
Douglas J. Dalrymple
Fred W. Morgan
Frederick J. Beier
George J. Stigler
George W. Robbins
John J. Withey
Louis P. Bucklin
Margaret Hall
William P. Dommermuth
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Retail store visitation and the cost-value hypothesis: An application of the AID algorithm

Author: George Katona
James F. Engel
John A. Sonquist
John A. Sonquist
John D. Claxton
Jon G. Udell
Joseph W. Newman
Joseph W. Newman
Louis P. Bucklin
Peter Doyle
Stuart Van Auken
Subhash C. Lonial
William P. Dommermuth
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Population density and type of purchase as explanatory variables in consumer information search

Author: Anselm Strauss
Carl E. Block
Carl E. Block
Doroth Cohan
Dorothy Cohen
George Katona
George Katona
Harry Sharp
J. H. Shaw
Jagdish N. Sheth
James F. Engel
John A. Howard
Jon G. Udell
Joseph W. Newman
Josephy W. Newman
Kenneth J. Roering
Louis P. Bucklin
Paul E. Green
Peter D. Bennett
Robert D. Wilkes
William P. Dommermuth
William Wilkie
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Recall and learning from broadcast news: Is print better?

Author: Allen William H.
Barrow Lionel C.
Becker Lee B.
Beighley K. C.
Browne Karen
Carterette Edward C.
Culbertson Hugh M.
Dommermuth William P.
Gardner Howard
Katz Elihu
Klapper Joseph T.
McClure Robert D.
Neuman W. Russell
Nordenstreng Kaarle
Robinson Michael J.
Robinson Michael J.
Stauffer John
Stauffer John
Stevenson Robert L.
Williams D. C.
Wilson C. Edward
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Deliberation revisited

Author: Alderson and Sessions Inc.
Arno K. Kleimenhagen
Donald F. Cox
Fredrick E. May
George Katona
George Katona
Jagdish N. Sheth
James A. Bettman
John A. Howard
John A. Howard
John D. Claxton
John E. Swan
Joseph W. Newman
Joseph W. Newman
Jum C. Nunnally
Louis P. Bucklin
Louis P. Bucklin
Paul E. Green
Raymond A. Bauer
Robert Ferber
Rom J. Markin
Subhash C. Lonial
William D. Wells
William P. Dommermuth
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

The Influence of Housewife Consumers’ Susceptibility to the Reference Group and Ethnocentrism on Willingness to Buy Foreign Products : Focusing on the Effects of Cognitive Dissonance

Author: Anderson J. C.
Bachmann G.
Bagozzi R. P.
Baker J.
Batra R.
Bearden William O.
Bearden William O.
Bell G. D.
Bruce G. D.
Bruner G. C
Bucklin Louis P.
Burnkrant Robert E.
Childers T. L.
Cohen J. B.
Deutsch Morton
Dodds William B.
Dommermuth William P.
Dommermuth William P.
Erickson Gary M.
Fornell Claes
Fornell Claes
Harris V. A.
Hermans H. J. M.
Heywood H. B.
Holt D. B.
Holton R.
Hoshino-Browne E.
Inman J.
Inman J. Jeffrey
Kitayama S.
Kleimenhagen A. K.
Klein J. G.
Landman J.
LeGrand Bruce
Lord Kenneth R.
Luque-Martinez T.
Mangleburg T. F.
Myers M. B.
Netemeyer R. G.
Newman Joseph W.
Oshikawa S.
Peng K.
Piron Francis
Punj Girish
Punj Girish
Riter C. B.
Ritzer G.
Sharma S.
Shimp T.
Suh E. M.
Taylor Kimberly A.
Tsiros Michael
Tsiros Michael
Turner B. S.
Udell Jon G.
Wang Cheng Lu
Weber Jean E.
김기옥
김상훈
김영욱
김재휘
김창수
박종혁
신봉섭
양윤
우정
우종필
윤상연
이승희
이완수
이완수
이완수
이일경
이재만
조봉진
주우진
Publication venue: 'Korea Consumer Agency'
Publication date
Field of study

How communication medium and message format affect corrective advertising

Author: David J. Leroy
David M. Gardner
Dennis H. Gensch
Dorothy Cohen
Dorothy Cohen
Douglas J. McConnell
Gary M. Armstrong
Gary M. Armstrong
Gary M. Armstrong
Herbert E. Krugman
Herbert E. Krugman
Herbert E. Krugman
Japhet H. Nkonge
John E. Kottman
John P. Dickson
Lee B. Becker
M. McLuhan
Michael B. Mazis
Michael T. Brandt
Noel Capon
Philip A. Kuehl
Richard A. Mann
Richard F. Carter
Robert E. Balon
Robert F. Dyer
Robert F. Dyer
S.W. Dunn
Virginia Andreoli
William P. Dommermuth
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

The Effectiveness of Information and Color in Yellow Pages Advertising

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